Indian Fast Food Research Articles

To Study the Consumer Satisfaction in Consuming the Fast Food Products With Special Reference To Domino’S

This research aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.5 This report provides extensive research and rational analysis on the Indian fast food industry and about the changing trends in market. The research study looks into the market condition and future forecasts, and outlines of current trends and analyses. Domino’s pizza is an American restaurant chain and international franchise pizza delivery. This project will be focusing the customers of Domino’s pizza outlets in Chhattisgarh.9 The purpose of this project is to view the customer satisfaction in domino’s pizza outlets. It tells about the consumer perception and consumer preference about the Domino’s products. It will explore the level of satisfaction of customers in pricing factors and in delivery of a products and it will give the suggestions to the Domino’s outlet to improve some extra qualities such adding some products reduction in price etc.7 This research is based on consumer perception of domino’s quality of service. The fast food industry of India and is one the country. Further, on the back of changing and busy lifestyle, middle class population and the industry will continue to grow at a pace in coming years. In the developed countries and continues to expand there and in many other industrial countries in the coming years.10 They are most trends developed in the youth areas. Youth like most fast food then the elder ones. In Chhattisgarh region the dominos trends are in DURG Region and RAIPUR.12 To explain customer satisfaction better it may be important to look additional factors to seek better measures of the constructs. Customer satisfactions are different. Full service restaurants should focus on three elements- service quality, price and food quality, value.5

To Study the Conceptual Framework on Consumer Satisfaction with Special Refrence to Domino’s

This research is based on customers perception on Domino’s pizza and to test the quality of service.9 The fast food industry of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, Further, on the back of changing and busy lifestyle, fast emerging middle class population and the industry will continue to grow at a pace in coming years.6 In the developed countries and continues to expand there and in many other industrial countries in the coming years.10 But some of the most rapid growth is occurring in the developing world; where fast food industries are changing the way people eat. People buy fast food because it is cheap, easy to prepare, and heavily promoted and it becomes most favorite to youths. This research aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.13 This report provides extensive research and rational analysis on the Indian fast food industry and about the changing trends in market. The research study looks into the market condition and future forecasts, and outlines of current trends and analyses.8 This research has been made to help clients in analyzing the opportunities, challenges and drivers vital to the growth of fast food industry in India and basically in Chhattisgarh. 12 For the purpose of this research Fast Food Industry includes fast food restaurants, tea houses, coffee shops and juice bars in India. The 6000 corer fast food retail industry is mainly dominated by the multinational players.5

Factors affecting the choice of fast food among teenagers of Sabour block in Bhagalpur district of India

In recent days, there is rapid shift in consumer’s life-style due to change in standard of living, work culture, hectic work schedule, and free-thinking and global perspective, as a consequence, fast foods impact our dietary pattern and routine food consumption. As fast food is generally considered rich in calorie, fat, sugar, salt and poor in other nutrients, it has contributed to rise of many non- communicable diseases, metabolic diseases such as obesity and over-weight, diabetes mellitus, hypertension and cardiovascular diseases among more common. The present study was conducted to find the factors affecting the choice of fast food (Indian Fast Food, IFF; Western Fast Food, WFF) among teenagers using questionnaire-cum-structured interview schedule. In response to the influence of nutritional information about fast foods on the teenager’s choice of fast food, in case of IFF, the response was rarely (girls, 30%, boys, 19.6%), sometimes (girls, 40.4%, boys, 45.6%), most of time (girls, 20%, boys, 20.8%), and always (girls, 9.6%, boys, 6.4%), while in case of WFF, the response was rarely (girls, 20%, boys, 19.2%), sometimes (girls, 45.2%, boys, 42.4%), most of time (girls, 17.2%, boys, 20.8%), and always (girls, 15.2%, boys, 6.4%). In response to query on awareness for chemicals and preservatives present in fast food, respondents considered fast food as a healthy food in case of IFF response was yes (girls, 61.2%, boys, 53.6%), and no (girls, 37.2%, boys, 49.2%); while in case of WFF Always (girls, 57.6%, boys, 46.4%) and no (girls, 37.2%, boys, 49.2%). Regarding having prior knowledge of nutritive value of fast foods, in case of IFF, the response was as follows, “Yes, it has high nutritive value” (girls, 40.4%, boys, 44.4%), and “Yes, it has low nutritive value” (girls, 22%, boys, 19.6%), “no I don’t know” (girls, 35.2%, boys, 26.8%); while in case of WFF, “Yes it is high in calorie” (girls, 17.6%, boys, 17.2%), “Yes it has low calorie” (girls, 35.6%, boys, 31.2%), and “ no I don’t know” (girls, 43.2%, boys, 45.6%). This valuable information would be useful for preparing strategies related to fast food consumption among teenagers and their social, health and economical issues.

Quality aspects of fast foods and their consumption pattern among teenagers of rural-urban region of Sabour block in Bhagalpur district of India

A comparative study of Indian Fast Food (IFF) and Western Fast Food (WFF) consumption among teenagers (girls and boys) was formulated to understand the quality aspects and trends of consumption of fast food among teenagers. For this 250 boys and 250 girls (12-18 years) were randomly selected and interviewed. It was found that girls (87.6%) and boys (86.8%) liked fast foods nearly equally i.e. and largely consumed both IFF and WFF (girls, 62.4% and boys, 60.4%). Among the IFF, girls (45.2%) and boys (54.4%) liked chat, pokora, samosa, patties, panipuri and while out of WFF, pizza was liked mostly (girls, 30% and boys, 45.2%). IFF was consumed for its taste (girls, 27.6% and boys, 53.6%) while WFF, it was largely as alternative food for girls (31.6%) and taste for boys (43.2%). IFF was taken occasionally by girls and boys, 29.6% and 33.2%, respectively, while WFF was taken occasionally, girls, 24.8% and boys, 52%. The satisfaction with IFF among girls and boys was 50.8% and 60%, respectively, and WFF (girls, 9.2% and boys, 5.2%). Reason for satisfaction with IFF was its deliciousness (girls, 64.4% and boys, 59.6%) followed by taste of food is indianized (girls, 20.4% and boys, 22%) in case of WFF, it was deliciousness (girls, 54% and boys, 59.6%), comparatively cheaper (girls, 7.6%; boys, 10.8%), and as a status symbol (girls, 2.4%; boys, 3.6%). This study would be helpful in formulating the strategies related to fast food consumption by teenagers.

A Study on Buying Behaviour of Youngsters towards Fast Food Restaurants

The Indian economy was a traditional economy with majority of the consumers having a preference towards home cooked foods. This posed a major challenge to the major global fast food giants such as McDonalds and KFC to establish their business in India. In recent years the Indian fast food industry is undergoing rapid changes, reflecting a number of underlying developments. The most significant has been the quality and variety of services which have accelerated and broadened the scope of fast food restaurants in India. The global retailers have to compete with the Indian fast food retailers who offer traditional foods according to their tastes at affordable prices. Today, the fast food industry is adapting to Indian food requirements and is growing rapidly in India. It is gaining acceptance primarily from the Indian youth and younger generations and is becoming part of daily life. Keeping in mind the Indian habits and changing preferences towards food consumption, this study has as its focus tried to understand the factors affecting the perception of Indian youth, in the age group of 18-25 years, towards consumption of fast food as well as towards making choices of which fast food outlets to patronize. The findings of the study would help the fast food retailers to shore up their strengths and remedy their shortcomings.

How Differing Demographic Factors Impact upon Customer Loyalty Towards National or International Fast-Food Chains: A Comparative Study in Emerging Markets

ABSTRACTThe aim of this paper is to study differing demographic factors affecting fast-food customers loyalty towards national or international fast food chains. A variety of variables used to gain a holistic view, which includes factors such as quality, price, food and demographic profile of consumers affecting loyalty of fast food chains. The study adopts the theory and method of the trust-commitment-loyalty explanation chain and examines the consumer survey adapted from Fast food by Sahagun et.al (2014). The present analyses 542 filled questionnaires in which systematic sampling is used. Indians prefer global fast food chains compared to Indian fast food chains. Loyalty towards global brands is higher than that for Indian brands because they are found to be of better quality which leads to higher frequency of visit and recommendation of the brands to their friends and colleagues. There is ethnic variation towards global and Indian fast food chains.

Determination of trans Fat in Selected Fast Food Products and Hydrogenated Fats of India Using Attenuated Total Reflection Fourier Transform Infrared (ATR-FTIR) Spectroscopy.

This paper reports the application of a simple and rapid method for the determination of trans fatty acid (TFA) content in some of the selected Indian fast food products and hydrogenated fats using Fourier transform infrared (FTIR) spectroscopy in conjunction with second derivative procedure. FTIR spectroscopy has been successfully applied to trans measurement using the absorbance bands at or near 966 cm-1 in the FTIR spectra. It was found from the analysis that TFA content of fast food product was ranging from 1.57% to 3.83% of the total fat while for hydrogenated fats, comparatively large quantity of TFA was detected in the range of 3.31% to 4.73%. Since GC-FID is most widely used method for the determination of fatty acid (FA) composition, this method was used for the sake of comparison. Value of regression coefficient was found very close to one (0.99503) with standard deviation of 0.10247 showing a good agreement between GC-FID and proposed ATR-FTIR method.

Buyer Behaviour towards Fast Food with Special Reference to Chicking Restaurants

The Indian Fast Food Industry has witnessed high growth strides in the past years, with increasing disposable income, exposure to a number of cuisines and consumers’ willingness to experiment a mix of both western and local menu. Apart from this, busy life schedule, standardized food and less time consuming processes are also fuelling the demand from domestic consumers in the industry.ChicKing is one such fast food conglomerate, specializing on fried chicken using a special recipe, spanning over a network of more than 70 outlets world over. This paper tends to analyze the buyer behaviour towards fast food restaurants based a on a questionnaire survey administered on the customers of 3 branches of ChickingRestaurant in Malappuram district of Kerala. The evaluations were done based on the responses marked in the 105 completely filled questionnaires among the total 150 circulated. Statistical tools like Percentage Analysis and Weighted Average Score test have been used for meaningful analysis and clear presentation. This study flashes light upon some unknown factors regarding the buyer behaviour towards fast food restaurants.

Workers Resisting Standardization but Not Exploitation?: Work in Indian Fast Food Chain Outlet(s)

This ethnographic study explores the nature of work at an Indian fast-food chain outlet using a qualitative case-study approach. To understand the unique aspects of this work context and to differe...

How differing demographic factors impact consumers’ loyalty towards national or international fast food chains

Purpose – The purpose of this paper is to study differing demographic factors affecting fast-food customers loyalty towards national or international fast food chains. It also compares the variation between global and local fast food chains as the products offered are culturally different. Design/methodology/approach – A variety of variables used to gain a holistic view, which includes factors such as quality, price, food and demographic profile of consumers affecting loyalty of fast food chains. The study adopts the theory and method of the trust-commitment-loyalty explanation chain and examines the consumer survey adapted from Fast food by Sahagun et al. (2014). The present analyses 542 filled questionnaires in which systematic sampling is used. Systematic sampling procedure is adopted. Findings – Indians prefer global fast food chains compared to Indian fast food chains. Loyalty towards global brands is higher than that for Indian brands because they are found to be of better quality which leads to higher frequency of visit and recommendation of the brands to their friends and colleagues. There are ethnic variations towards global and Indian fast food chains. Global brand of food chains generated more good word of mouth publicity compared to Indian food chains. Demographic factors play a role in the patronage of fast food chains. Research limitations/implications – One of the limitations of this research is the study adapts the theory and method of the trust-commitment-loyalty explanation chain and examines the consumer survey adapted from a study of Sahagun et al. (2014) on fast food for emerging markets. Only India is studied, but the addition of other countries like Brazil, China, Russia and South Africa can add value. Practical implications – Fast food managers had to illustrate the satisfaction on affective response, such as quality of food, convenient location, variety, service and value for money. Demographic variables like gender, age, education, income and ethnicity, global and local Brand will affect the perceptions. Originality/value – This is the first attempt to study the loyalty of consumers in emerging markets, which is witnessing the entry of many fast food global chains. It studies the demographic variables effect on the loyalty and the behaviour of consumers and compares to local and global brand fast food chains. The research will be use to global managers who are planning to expand in emerging markets like India.

Ambi Parameswaran, For God’s Sake: An Adman on the Business of Religion

India is a land of many religions including Hinduism, Islam, Jainism, Buddhism, Christianity, and Sikhism. Western scholars, in the past, have found religiosity as one of the most important cultural forces and influences on consumer behaviour. Although there is some research done in the western world on the role of spirituality and religiosity in influencing the consumer behaviour, the mainstream marketing academics and the practitioners have neglected the role of this dimension in consumers’ decision-making process. In the Indian context, this book by Dr. Ambi Parameswaran is one of the first steps to explore this important aspect of Indian consumer behaviour. Religiosity is defined as a belief in the existence of God, and a commitment to comply with the rules of the religion. This book wonderfully explains some of the facets, how the Indians are influenced, most of the times unconsciously, with their religious beliefs, while making their consumption-related decisions. One of the examples of the role of religiosity and spirituality in influencing consumer’s decision-making process is the rise of Baba Ramdev’s, Patanjali Ayurveda and Divya Pharmacy, whose product ranges from Ayurveda medicines to FMCG products such as soaps and toothpastes. The firm, although in the initial years of its operations, is giving tough competition to MNCs, such as Hindustan Unilever and Colgate-Palmolive and has reported total sales of Rs. 455 Crore during the fiscal year 2011–12 and expects it to quadruple to Rs. 2000 Crore in the near future. The experts accredit this success to ‘‘Spiritual Marketing’’, which unconsciously satisfies the spiritual needs of the consumer. In the context of young Indian fast food consumers, researchers have found that their ethical beliefs are not impacted by any of three predictors (importance of money, intrinsic religiosity, and spiritual well-being). Instead, they found that it depends on the interaction of importance of money, intrinsic religiosity, and how spiritual well-being affects consumer ethics. These results in the Indian study are not only counterintuitive but also depart from the results of consumers in western individualistic society. In light of the example mentioned above and the findings of Indian research, this book is a crucial resource to understand in detail the role of Indian consumer’s religious beliefs on their consumption pattern and practises. Dr. Parameswaran brings with himself an immense experience of running campaigns for numerous firms with the leading advertising agency Draft FCB Ulka, and this book is an outcome of his experience in launching products and services, which many a times were different from the usual ones. The book is divided in 24 short chapters. In chapter 3, while discussing the role of weddings in Indian marketplace, S. Agarwal (&) Indian Institute of Management Ranchi, 5th Floor, Suchana Bhawan, Audrey House Campus, Ranchi, Jharkhand, India e-mail: sharad.agarwal12fpm@iimranchi.ac.in

Market Analysis of Emerging Fast Food Industry in Indian Cities

The Indian fast food industry has become highly competitive with players like Dominos, KFC, McDonald's, Cafe Coffee Day etc. fighting for a share of the growing pie. This study involves the various factors affecting the growth of fast food industry in India and the consumption pattern of the people. Study focuses on value added and nonvalue added activities in the fast food industry with respect to the services offered by the restaurants, consumer preferences towards fast food restaurants in terms of services provided by them and their purchase habits on the basis of price, ambience, food quality etc. to find out the satisfaction level of the customers with respect to different factors. It is found from the research that the value added services like seating capacity, healthy food, fresh food, cleanliness, delivery time, economical availability of restaurant and also non value added services like Wi-Fi, party space, combo deals, offers & discounts play key roles in fast food outlet industry to attract customers. Through the analysis we can further conclude that the most preferred fast food restaurant is McDonald's.

Market Development by Multinational Brands: Empirical Evidence from Indian Fast Food Retailing Business

One of the major dilemmas faced by the multinational marketer is to decide on opening up new markets. This study develops a framework for market development activity by multinational brands based on literature. In the framework, expected customer demand (ECD) is dependent on acceptance of global brand (AGB), image of the parent brand (IPB) and quality perception (QP) about the product. The framework is empirically tested in urban Indian fast food market. The results demonstrate that each of these variables have significant impact on ECD. The priority of marketing budgets allocation should be in order of improving the AGB and IPB and then on QP, so as to have the highest impact on the demand.

Assessment of Trans Fatty Acid Content in Widely Consumed Snacks by Gas Chromatography in a Developing Country

Trans fatty acids have adverse effects on health, so knowledge of their contents in foods would enable people to make informed food choices. TFA levels when not available in food composition tables make it difficult to estimate dietary intake. With the aim to analyze and identify the actual amount of trans fatty acid present in selected Indian fast food items, triplicate samples of six commonly consumed snacks as well as the oil used for preparing the same were collected from three different places. The separation of fatty acid was done using gas chromatography. Trans fatty acid isomers of oleic acid, linoleic acid and linolenic acid were identified in all food items. The predominant trans fatty acid present in all the food items was elaidic acid (18:1t9). The total trans fatty acids in different food items ranged from almost negligible to as high as 14.58 g/100g food. Different amount of TFA was found in same food category sourced from different outlets which is a challenge in making regulations aimed at TFA reduction so as to decrease health risk.

Fast Trax – the Indian QSR chain

Subject area Services marketing and marketing strategy. Study level/applicability The case is basically aimed at post-graduate management students; it can be used in strategic management courses. Students can understand McKinsey's 7S model with the help of this case as well as the seven Ps of service industry. Students can also gain an insight into the hub and spoke model. The case can also be used in courses of entrepreneurship. Case overview The case is primarily the entrepreneurial journey of Mr Samar Qureshi in a quick service restaurant business. The entrepreneur Mr Samar Qureshi at a very young age dreamt of opening up an Indian fast food chain. He worked hard to make his dream a reality. In a brief period of five years Qureshi's Fast Trax has reached the level of world-renowned fast food chains like McDonald's and KFC in terms of quality and ambience. Overcoming the hurdles and the challenges Fast Trax has 22 outlets in Delhi NCR. Samar has also introduced the fast food culture in a small town, Aligarh, and wishes to expand it further to other B class towns of India where people desire to go to fast food chains and to enjoy the high standards of food and service as are enjoyed by people living in metros. He has also been instrumental in changing the concept of canteen to restaurant in schools and colleges. The case discusses the challenges facing Fast Trax in the cut-throat environment of the fast food industry. Expected learning outcomes These include: highlighting the 7Ps of services in the context of a retail chain and establishing interlinkages between the seven Ss identified by McKinsey. Supplementary materials Teaching notes are available. Please consult your librarian for access.

Screening of Mycoflora Infesting on Some North Indian Fast Food

Screening of Mycoflora Infesting on Some North Indian Fast Food

Satisfaction-based segmentation: Application of Kano model in Indian fast food industry

This article proposes a satisfaction-based segmentation built upon Kano et al's (1984) taxonomy of product requirements, which is based in an engineering context. The proposed methodology is illustrated by segmenting young Indian consumers of fast food restaurants. CATREG procedure is used to find relevant drivers of consumer satisfaction, then, two step cluster analysis is used to derive satisfaction-based segments. A four cluster solution is obtained. After assessing the reliability and validity of segments obtained, segments are interpreted as value for money seekers, variety/novelty seekers, taste seekers and traditionalists, respectively.

PETAWRAP: the Indian grilled wraps

Subject area Entrepreneurship; Business Strategy; Business Environment courses. Study level/applicability This case is appropriate for use in Masters in Business Administration (MBA) programs as well as advanced undergraduate courses. The case provides an apt simulation of the emerging Indian fast food companies in the competitive dynamics of Indian business environment. Case overview Rakesh an MBA graduate from the University of Hartford, Connecticut, after four years of corporate experience, made a decision to start a business of his own. Thus, was born Infusions Foods Pvt Ltd (IFPL) an entrepreneurial venture of Rakesh Raghunathan. IFPL launched its fast food chain of grilled wraps under the brand name of PETAWRAP. The brand was positioned to target the recent consumer behavior shift of Indian consumers which was towards healthy, nutritious food combined with the concept of necessity-based eating out.IFPL had successfully opened six company owned outlets by March 2011. Their strategy for success was built on the age-old four-point formula of a good-quality product, at value for money prices, delivered efficiently to the customers. The absence of “a hygienic branded product” in this Indian fast food industry contributed to the initial success of their company. Rakesh believed that key to building the brand image depended on quality in terms of operations standardization and product quality. Expected learning outcomes The case is structured to achieve the following pedagogical objectives: To identify the forces on which of an entrepreneurial opportunity is dependent; To analyze the changes in competitive dynamics of Indian fast food industry and identify the factors that lead to the emergence and acceptance of PetaWrap; To understand the challenges of building a brand in low-cost business model and the economics of cost incurred; To evaluate the business strategy and the business model adopted by the company for expansion. Supplementary materials Teaching notes

A study on e-CRM applications for Indian fast food chains

The changes in the lifestyle of Indian consumers have led to a rapid growth in fast food retail establishments in the country in the past few years. With the fast changing demographics and economic environment of the country, customer relationship management (CRM) and e-CRM (electronic CRM) are poised to grow with many business moving online not due to choice, but due to necessity (Feinberg et al., 2002). Managing relationships with customer becomes an important responsibility of the fast food outlets, with considerable attention being given to relationship marketing, CRM and e-CRM. Marketing strategies cannot ignore the electronic component for maintaining relationship with customers. It is believed that e-CRM can be an important tool in fostering relationships with customers and enabling companies in developing profitable relationships. This paper explores issues related to the e-CRM tools employed by the fast food establishments to maintain customer relationship and the extent to which they are successful. There is scant research related to the topic in India so far. This is an initial endeavour by the researchers to provide insights to fast food vendors, academicians and the policy makers on improving the reach of the CRM applications for maintaining profitable relationships with their valued customers.

Studies on chemical and sensory parameters of coconut oil and its olein blends with sesame oil and palmolein during wheat flour-based product frying

Blends of coconut oil-coconut oil with sesame oil (blend 1); coconut olein with sesame oil (blend 2); coconut olein with palmolein (blend 3) in 1:1 (v/v) ratio-were used in this study for frying Poori, a traditional Indian fast food prepared from wheat flour. Changes in oil quality were determined by chemical and sensory methods. Free fatty acid content did not change whereas peroxide value increased. Anisidine value increased from 5.5, 0.9 and 4.2 to 34.3, 42.8 and 23.6 for blends 1, 2 and 3, respectively. Iodine value showed marginal decrease in blends 1 and 2. Diene value showed no change in all three blends. Sesamol content in blends 1 and 2, total tocopherols in all the three blends, and β-carotene content in blend 3 decreased after frying. The blends showed a significant decrease (P ≤ 0.05) in the characteristic coconut oil odour after frying. Blend 3 showed comparatively better frying stability and also overall sensory quality of poori fried in this blend was the highest.