Independent Self-construal Priming Research Articles

The influence of self-construals on the ERP response to the rewards for self and friend

Temporary self-construal (independent vs. interdependent) priming can modulate the neural response to the reward for an individual. Our previous event-related potential (ERP) studies have indicated that people experience the rewards for a friend less strongly than they experience the same amount rewards for themselves. However, an issue remaining unclear is whether the ERP responses to rewards for a friend vary according to the way in which the self is construed. In the present study, we manipulated participants' self-construal (independent vs. interdependent) and found that independent self-construal priming resulted in a greater feedback-related negativity (FRN) in response to outcome feedback for oneself than for a friend during a monetary gambling task. In contrast, interdependent self-construal priming resulted in a comparable FRN in response to outcome feedback for oneself and for a friend. The P3 amplitude was insensitive to the self-construal manipulation. Our findings suggest that interdependent priming may result in comparable motivation elicited by rewards for participants themselves and for their friends. This study provides novel evidence that the neural response to rewards for friend varies according to the way in which the self is construed.

Self-Construal Priming Affects Holistic Face Processing and Race Categorization, but Not Face Recognition.

Self-construal priming can affect an individual’s cognitive processing. Participants who were primed with interdependent self-construal showed more holistic process bias than those who were primed with independent self-construal. The holistic processing of a face also differs across cultures. As such, the purpose of the present study was to explore whether the cultural differences in holistic face processing can be interpreted from the perspective of self-construal, as well as to investigate the relationship between self-construal and holistic face processing/face recognition/race categorization. In Experiment 1, participants were primed with control, interdependent, or independent self-construal, respectively, and then they completed a feature-space same-different task (Experiment 1A) or a composite face effect task (Experiment 1B). Results showed no priming effect in Experiment 1A, whereas independent self-construal priming resulted in less holistic processing in Experiment 1B. In Experiment 2, participants were primed with control, collective/interdependent, relational, or independent self-construal, respectively, and then they completed a Vanderbilt Holistic Face Processing Test and Cambridge Face Memory Test. Participants who were primed as independent showed greater congruency effect than the relational group. Self-construal priming had no effect on face recognition. In Experiment 3, we manipulated self-construal in the same way as that in Experiment 2 and monitored the eye movement of Chinese participants while they learned, recognized, and categorized their own-/other-race faces. Self-construal priming had no effect on face recognition. Compared with other groups, collective-/interdependent-self priming increased the fixation time of eyes and decreased the fixation time of nose in the race categorization task. These results indicated that the cultural differences in self-construal could not mirror the cultural differences in face processing in a simple way.

The influence of self-construals on the ERP response to the rewards for self and mother.

Individual self-construal (independent vs. interdependent) could be temporarily modulated by the priming effect. Our previous studies have found that when Chinese participants gambled for mother and for self, outcome feedback evoked comparable neural responses between two conditions. However, it remains unclear if the response to rewards for mother and for self would differ after independence self-construal priming. In this study, we manipulated participants' self-construal (independent vs. interdependent) before a simple gambling task. The event-related potential (ERP) results reveal that when an interdependent self-construal was primed, the participants exhibited a comparable feedback-related negativity (FRN) elicited by outcome feedback for self and for mother. In contrast, independent self-construal priming resulted in a greater FRN elicited by outcome feedback for self than for mother. Meanwhile, the P3 component was insensitive to self-construal manipulation. These findings indicate the modulation effect of self-construal priming on the response to rewards for others.

Self-Construal Priming Modulates Self-Evaluation under Social Threat.

Previous studies have shown that Westerners evaluate themselves in an especially flattering way when faced with a social-evaluative threat. The current study first investigated whether East Asians also have a similar pattern by recruiting Chinese participants and using social-evaluative threat manipulations in which participants perform self-evaluation tasks while adopting different social-evaluative feedbacks (Experiment 1). Then further examined whether the different response patterns can be modulated by different types of self-construal by using social-evaluative threat manipulations in conjunction with a self-construal priming task (Experiment 2). The results showed that, as opposed to Westerners' pattern, Chinese participants rated themselves as having significantly greater above-average effect only when faced with the nonthreatening feedback but not the social-evaluative threat. More importantly, we found that self-construal modulated the self-evaluation under social-evaluative threat: following independent self-construal priming, participants tended to show a greater above-average effect when faced with a social-evaluative threat. However, this pattern in conjunction with a social threat disappeared after participants received interdependent self-construal priming or neutral priming. These findings suggest that the effects of social-evaluative threat on self-evaluation are not culturally universal and is strongly modulated by self-construal priming.

The self on the Net: The joint effect of self-construal and public self-consciousness on positive self-presentation in online social networking among South Korean college students

In the present research, two studies examined how self-construal and public self-consciousness jointly influence positive self-presentation in online social networking. Participants’ independent and interdependent self-construals were either measured (Study 1, N = 137) or manipulated with priming (Study 2, N = 120). Public self-consciousness was measured with self-report ratings in both studies. Participants self-reported their tendency (Study 1) and behavioral intention (Study 2) to engage in positive self-presentation on Facebook. Both studies were conducted with college student Facebook users in South Korea. Results from both studies demonstrated no main effect of self-construal but a significant interaction between self-construal and public self-consciousness. Specifically, the negative association between interdependent self-construal and positive self-presentation on Facebook was significant among those low in public self-consciousness; the association became less prominent for those higher in public self-consciousness (Study 1). When self-construal was experimentally manipulated, interdependent self-construal priming, as compared with independent self-construal priming, resulted in lower intention to engage in positive self-presentation, particularly among those low in public self-consciousness (Study 2). The implications of the findings were discussed.

Self-construal priming selectively modulates the scope of visual attention.

Self-concept is one of the major factors to explain the cultural differences between East Asians and Westerners. In the field of visual attention, most studies have focused on the modulation of visual spatial-based attention, whereas possible influences of culture or self-concept on other types of visual attention remain largely unexplored. The present study investigated the possible modulation of visual feature-based attention by self-concept, using a within-group self-construal priming design. The experiment paradigm employed visual stimuli consisted of two intermixing random dot clouds presented in the focal visual field with red and green colors. After primed with an interdependent, independent, or neutral self-construal, the participants were instructed to attend to one of the focally presented dot cloud and respond to occasional luminance decrement events of the attended dot cloud. The detection of the focal events was found to be significantly faster when exogenously cued by a peripheral dot cloud of either the same or different colors as the attended focal dot cloud (congruent/incongruent), compared to the uncued condition. More importantly, the self-construal priming took effect only on the reaction time (RT) differences between the congruent and incongruent cued conditions: the participants responded much slower to incongruent cued events than congruent cued events under interdependent self-construal priming, while the RT difference was significantly smaller under independent self-construal priming. A closer look on the results suggests that the attention scope is selectively modulated by self-construal priming, and the modulation is mainly reflected by varying the degree of suppression on the processing of the incongruent contextual stimuli that do not share visual features with the focal object. Our findings provide new evidences that could possibly extend the current understanding on the cultural influence on visual attention.

The Effects of Interdependent and Independent Priming on Western Participants’ Ability to Perceive Changes in Visual Scenes

The current study examined whether priming interdependent relative to independent self-knowledge would induce different thinking styles among Western participants, and whether this would, in turn, affect the speed of detecting changes in a change-blindness task. Based on predictions from the semantic–procedural interface model, we predicted that participants would attend more to the context following an interdependent self-construal priming manipulation than following an independent self-construal priming manipulation. Sixty individuals were asked to circle the pronouns we/us/our or I/me/my in a paragraph of text. Following this, all participants were shown alternating images in a change-blindness task. Reaction times and accuracy rates at identifying focal and contextual changes were measured. Though our Western participants were faster at identifying changes in focal objects relative to contextual objects, this difference in reaction times was reduced in half for participants who were primed with interdependency (we/us/our pronoun circling) relative to independence (I/me/my pronoun circling). This result is consistent with the claim that interdependent and independent self-construals are stored in a semantic network which is connected to different procedural modes of thinking and that by priming these different views of the self, participants activate a mode of thinking that influences attention.

Distinct effects of self-construal priming on empathic neural responses in Chinese and Westerners

The present study investigated whether and how self-construal priming influences empathic neural responses to others’ emotional states. We recorded event-related brain potentials to stimuli depicting the hands of unknown others experiencing painful or non-painful events from Chinese and Western participants after they had been primed in three conditions (independent self-construal priming, interdependent self-construal priming, and a control condition). Stimuli depicting painful events (as opposed to non-painful ones) elicited a positive shift of the fronto-central activity at 232–332 ms and of the central-parietal activity at 440–740 ms in the control condition. Moreover, neural responses to stimuli depicting painful (vs. non-painful) situations at 232–332 ms were decreased by interdependent self-construal priming among Chinese and by independent self-construal priming among Westerners. Our findings suggest that self-construal priming modulates sensitivity to perceived pain in unknown others and that this effect varies with culture.

Accessible cultural mind-set modulates default mode activity: Evidence for the culturally situated brain

Self-construal priming modulates human behavior and associated neural activity. However, the neural activity associated with the self-construal priming procedure itself remains unknown. It is also unclear whether and how self-construal priming affects neural activity prior to engaging in a particular task. To address this gap, we scanned Chinese adults, using functional magnetic resonance imaging, during self-construal priming and a following resting state. We found that, relative to a calculation task, both interdependent and independent self-construal priming activated the ventral medial prefrontal cortex (MPFC) and the posterior cingulate cortex (PCC). The contrast of interdependent vs. independent self-construal priming also revealed increased activity in the dorsal MPFC and left middle frontal cortex. The regional homogeneity analysis of the resting-state activity revealed increased local synchronization of spontaneous activity in the dorsal MPFC but decreased local synchronization of spontaneous activity in the PCC when contrasting interdependent vs. independent self-construal priming. The functional connectivity analysis of the resting-state activity, however, did not show significant difference in synchronization of activities in remote brain regions between different priming conditions. Our findings suggest that accessible collectivistic/individualistic mind-set induced by self-construal priming is associated with modulations of both task-related and resting-state activity in the default mode network.

Self-construal priming modulates the scope of visual attention

Although it is well documented that cultures influence basic cognitive processes such as attention, the underlying mechanisms remain unclear. We tested the hypothesis that self-concepts that characterize people from different cultures mediate the variation of visual attention. After being primed with self-construals that emphasize the Eastern interdependent self or the Western independent self, Chinese participants were asked to discriminate a central target letter flanked by compatible or incompatible stimuli (Experiment 1) or global/local letters in a compound stimulus (Experiment 2). Experiment 1 showed that, while responses were slower to the incompatible than to the compatible stimuli, this flanker compatibility effect was increased by the interdependent relative to the independent self-construal priming. Experiment 2 showed that the interdependent-self priming resulted in faster responses to the global than to the local targets in compound letters whereas a reverse pattern was observed in the independent-self priming condition. The results provide evidence for dynamics of the scope of visual attention as a function of self-construal priming that switches self-concept toward the interdependent or independent styles in Chinese.

Self-construal priming modulates visual activity underlying global/local perception

Behavioral studies suggest that self-construals play a key role in modulation of cognitive processing styles, leading to context-dependent or -independent mode of processing. The current work investigated whether the neural activity in the extrastriate cortex underlying global/local perception of compound stimuli can be modulated by self-construal priming that shifts self-construal towards the Eastern interdependent or Western independent self in Chinese participants. After primed with independent or interdependent self-construals, subjects were asked to discriminate global/local letters in a compound stimulus while event-related potentials (ERPs) were recorded. We found that, while the independent self-construal priming resulted in enlarged P1 amplitude to local than global targets at lateral occipital electrodes, a reverse pattern was observed after the interdependent self-construal priming. Our findings provide electrophysiological evidence that self-construal priming modulates visual perceptual processing in the extrastriate cortex.