In the Industrial Revolution 4.0 era, the development of information technology has had a significant impact on financial application systems. Along with these advances, cybersecurity risks are also increasing. This journal aims to investigate and analyze effective cyber security strategies in financial application systems in the Industrial Revolution 4.0 era. This research methodology uses a quasi-qualitative research method. Through in-depth interviews, observations, and engaging in-depth literature surveys to understand current trends in cyber security, their application to the financial sector, cybersecurity challenges in financial application systems, and cyber security strategies. The research results show that robust cybersecurity requires a holistic approach includes protection of sensitive data, proactive threat monitoring and detection and efforts to increase security awareness among users and stakeholders. The implementation of artificial intelligence technology and big data analysis was also found to play an important role in improving the effectiveness of cybersecurity strategies. These findings contribute to further understanding of the cyber security strategies needed to maintain the integrity and sustainability of financial application systems in the Industrial Revolution 4.0 era. The practical implications of this research include guidance for financial organizations in developing and strengthening cybersecurity strategies to address evolving threats in the digital world