Incorporation Of Social Media Research Articles

Challenges of Car Industry in Dealing with Social Media Marketing Tools

With the introduction of social media platforms, marketing methods in the car industry have undergone a fundamental shift. This study explores the difficulties the auto sector has in using social media marketing tools to improve brand visibility, interact with customers, and traverses the ever-changing digital landscape. Given the continued influence of social media on customer preferences, it is critical to comprehend the difficulties faced by the automotive industry to maintain competitiveness and long-term growth. The study takes a multipronged approach, combining qualitative and quantitative analysis to investigate the intricacies involved in the incorporation of social media into automakers' marketing campaigns. Additionally, issues related to privacy concerns, data security, and the management of customer feedback on various platforms poses substantial hurdles for the industry. Furthermore, the study investigates the impact of social media on consumer behavior and decision-making processes within the automotive purchase journey. By examining case studies and industry practices, this research aims to provide valuable insights and recommendations for car manufacturers to overcome these challenges, optimize their social media marketing efforts, and leverage the potential of these platforms to foster brand loyalty and customer satisfaction. Ultimately, the findings of this research contribute to the evolving discourse on the intersection of the automotive industry and social media marketing, offering practical solutions and strategic recommendations to empower car manufacturers in navigating the intricacies of the digital age.

Trends and issues relating to social media utilisation in academic libraries: Experiences from the University of Limpopo subject librarians

Background: As social media tools spread across every aspect of human life, academic librarians were apt to be their early adopters to boost the service provision in academic libraries.Objective: Guided by Technology Acceptance Model, this article examined a variety of social media tools used by academic librarians; usage and usefulness of social media; organisational support provided to academic librarians to use social media; and the factors that impede usage of social media in academic libraries.Methodology: This article employed a qualitative research methodology through semi- structured interviews with 10 purposively selected academic librarians attached to the University of Limpopo library.Results: The results showed that respondents were mostly familiar with WhatsApp, Facebook, Twitter and Instagram, which they used in their personal capacity. However, in their work environment, they utilised the library blog and Facebook to market and promote library services and to liaise with their users in schools or faculties. Restrictions of access to social media platforms during working hours, lack of skills, own social media policy and management support in the form of training were found to be factors that impede social media usage by academic librarians.Conclusion: Social media have a great deal of potential to contribute immensely towards the delivery of information services in academic libraries, though they are neglected.Contribution: Incorporation of social media in library work environment requires social media policies and subject librarians to be well equipped with different kinds of social media platforms for the advantage of academic libraries and their users.

Social Media and Clinical Research in Dermatology.

Purpose of ReviewThe immense growth of social media has afforded new opportunities in dermatology clinical research. This review serves to outline how social media has impacted clinical research and to explore future avenues for which social media can make a significant impact in dermatology clinical research.Recent FindingsRecent clinical trials augmented by social media have demonstrated increased participant enrollment, shortened recruitment timelines, and decreased recruitment cost. The incorporation of social media into clinical research has also afforded greater access to teledermatology and the initiation of virtual clinical trials.SummaryClinical research serves as a primary source of evidence for refining healthcare practices by expanding the understanding of patient demographics, methods for improving patient care, and new therapeutic discoveries. Since its initiation, social media has played an integral and ever-expanding role in clinical research.

Integration of social media with targeted emails and in-person outreach for exception from informed consent community consultation.

Exception from informed consent (EFIC) enables the enrollment of research subjects with emergent conditions to clinical trials without prior consent. EFIC study approval requires community consultation and public disclosure. We hypothesized that the integration of social media with targeted emails and in-person outreach is an effective community consultation strategy. We utilized social media with targeted emails and in-person outreach for the community consultation of the ACCESS cardiac arrest trial. Study advertisements were disseminated using Facebook and Instagram, and targeted emails were sent to emergency medicine, prehospital, and cardiology providers. We also interviewed at-risk individuals with cardiac conditions, their caretakers, and patient advocacy groups. Participants were asked to complete a survey about their opinions about the study. We collected 559surveys over an 8-week period, and 70.5% of the surveys were obtained using social media. The median (IQR) age of survey respondents was 44 (33-57)years; 89.9% were White and 60.1% were women. A total of 91.3% believed ACCESS was an important study. Compared to the in-person group, more from social media (81.8% vs. 63.3%, p<0.05) and targeted email (77.4% vs. 63.3%, p<0.05) groups said they would include their loved ones in the study. More from the in-person group believed that their opinion would be considered seriously compared to the social media (75.9% vs. 62.6%, p<0.05) and targeted email (75.9% vs. 54.5%, p<0.05) groups. The incorporation of social media and targeted emails for community consultation reduced the cost per survey by fourfold compared to an in-person-only strategy. The integration of social media with targeted emails and in-person outreach was a feasible and cost-saving approach for EFIC community consultation. Future work is necessary to determine the perception and best utilization of social media for community consultation.

Not too deep: Privacy, resistance, and the incorporation of social media in background checks

In May 2016, the United States Office of the Director of National Intelligence (ODNI) issued “Security Executive Agent Directive 5” (SEAD-5) (U.S. ODNI, 2016) authorizing the collection, use, and retention of social media information for the personnel security clearance process (PSCP), a process put in place to screen applicants for eligibility for national security and public trust positions. The incorporation of social media was a watershed moment for this process as social media, and even information from the entire Internet, had not been allowed into the investigation process before. The integration was not without resistance to the implementation, though, and backstage concerns about privacy emerged in Congressional hearings. What is most interesting to note, however, is that the resistance was for the most part in support of privacy for the potential employees of whom were receiving the check and the government’s obligations for the information collection; however, there was little, if any, mention of deeper, possibly problematic privacy concerns for the social media platforms and their mediated connections that co-create a second, derivative type of content beyond the access of their users. This paper examines the hearing “Incorporating social media into federal background investigations” in response to the SEAD-5 to see what the U.S. Congress did and did not discuss at the hearing and explores potential explanations for the inclusions/omissions, ultimately answering how those in charge of policies could have overlook deeper privacy complexities, and evaluating what this can mean for government, privacy, and policy researchers.

Coupling Social Media and Agent-Based Modelling: A Novel Approach for Supporting Smart Tourism Planning

ABSTRACT Accounting for tourists’ various needs, preferences, and behavioral patterns is critical for improved smart tourism planning. This paper presents a novel approach that integrates social media and agent-based modelling (ABM) to analyze tourist preference and simulate tourist decision-making. The proposed approach first uses social media to extract knowledge about tourist typologies and tourist preferences. The knowledge, together with that supplemented by questionnaire data, is used for developing an ABM that simulates tourist movements. The approach is applied for the planning of Zaolinwan Park in China. The case study suggests that the incorporation of social media could provide opportunities for an enriched understanding of tourist preference of potential customers and that the modelling of tourist movements can shed light on the planning of infrastructure (e.g., roads and alleys) and service facilities (e.g., food, shopping, and accommodation), which are essential to the functioning of tourism. While this study focuses on tourism planning, the presented method could be applied to other infrastructure and service planning scenarios at community and urban levels.

Influence of Social Media on Students’ Academic Performance as Perceived by Undergraduate Education Students

The use of social media among tertiary institution students has been the concern of scholars within the education realm in respect of the influence on academic performance. While some have found positive impact, others have recorded negative or neutral. However, specific attention has not been given education students who are the potential builders of up-coming generation on their views in relation to the influence on academic performance. This study therefore investigated the perceived influence of the use of social media on students’ academic performance. The study adopted a descriptive survey design by randomly selecting 297 undergraduate education students of Osun State University from 2nd, 3rd and final year students. The instrument used for data collection is a self-developed questionnaire titled ‘Influence of Social Media on Academic Performance’. One research question and two hypotheses were generated for the study. Data were analysed using simple percentage and frequency count aspect of descriptive statistics, t-test and Analysis of Variance (ANOVA). The results showed that the use of social media has both positive and negative influence on academic performance. The study also revealed no bias in the view of the respondents based on gender and number of years spent as students in the university. The researcher therefore recommends the need to educate students on the educational benefits of social media, guide the students on how to use social media to enhance learning coupled with the incorporation of social media as instructional strategy in the school curriculum.&#x0D; Keywords: Academic performance, perception, social media, undergraduate students

Social media: Are the lines between professional and personal use blurring?

A key aspect of understanding communications in a global environment is understanding social media usage. With the recent dramatic increase in social media usage in the past decade, the incorporation of social media and online platforms into communication strategies of organizations has been intensively discussed and researched. This study investigates social media usage at a global manufacturer to understand how it is being used for business purposes. Are personal and professional lines blurring with social media use? With the increased use of social media in the workplace, our professional and personal lives are increasingly becoming intertwined. The literature suggests that social media interaction and managing the boundaries is more difficult online than offline. Social media is where the lines are blurred between our professional and private lives. It is where we share our food, music, movies, pictures, purchases, politics, and our every-day patterns, alongside our daily professions, on display for the entire world to see. Keywords: social media, strategy, digital, issues, communication, professional

Repertoires of collaboration: incorporation of social media help requests into the common operating picture

ABSTRACTDisasters present us with dynamic and emergent multi-stakeholder scenarios. Complex decision-making is supported by Emergency Management Organisation (EMO) ‘command and control’ disaster response systems that if pushed to failure, present problems in the development and monitoring of situational awareness. Nowhere is this more evident than when the general public use social media platforms to report crisis incidents when the official emergency management hotline (e.g. Triple Zero (000) in Australia) is overwhelmed or not available. This causes a number of issues for EMO as it is difficult to verify and determine the accuracy and veracity of social media posts and how to best incorporate the information within them into situational awareness for the assessment of and response to, an emergency incident. This paper analyses interview data from five Australian EMO that outlines and discusses these issues in detail. As a result of this analysis, we suggest that developing a supplementary ‘repertoires of collaboration’ approach to incorporating social media posts into the development of situational awareness during a disaster event, would help improve disaster response outcomes. We then recommend a way forward through the application of the Negotiated Arrangements for the Common Operating Picture (COP) in Extreme Events framework.

Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.

The challenge facing existing airport campaign groups when incorporating social media into their campaign: A social network analysis of Airport Watch’s social media utilisation

Social media has enabled people to do things differently across different campaigning spheres. For campaign groups, social media provides frequent interaction and an ability to quickly disseminate information (Harrington and Lewis, 2014; Poell and Van Dijck, 2015). But the incorporation of social media can cause challenges for existing campaign groups. This paper uses social network analysis to explore the challenges created by social media’s incorporation through an anti-airport expansion group associated with the ongoing campaign against Heathrow airport expansion; Airport Watch. NodeXL and Twitonomy were used to extract social media data and interviews were undertaken with the social media coordinator of Airport Watch to answer questions resulting from the social network analysis findings. The results demonstrate a difference in interaction within its Twitter social media networks whilst its Facebook page provides a clear indication of Airport Watch dominating influence and power over other users. Furthermore, the interviews enabled an understanding behind the reasons for the utilisation of social media as an information dissemination platform and how the chairperson and volunteer base do not have the experience to operate social media and thus cannot always respond instantly or even at all; something which is a requirement on social media. The implications of these results are also discussed in relation to future social media practice.

The Flipped Journal Club.

IntroductionEducators struggle to develop a journal club format that promotes active participation from all levels of trainees. The explosion of social media compels residencies to incorporate the evaluation and application of these resources into evidence-based practice. We sought to design an innovative “flipped journal club” to achieve greater effectiveness in meeting goals and objectives among residents and faculty.MethodsEach journal club is focused on a specific clinical question based on a landmark article, a background article, and a podcast or blog post. With the “flipped” model, residents are assigned to prepare an in-depth discussion of one of these works based on their level of training. At journal club, trainees break into small groups and discuss their assigned readings with faculty facilitation. Following the small-group discussions, all participants convene to summarize key points. In redesigning our journal club, we sought to achieve specific educational outcomes, and improve participant engagement and overall impressions.ResultsSixty-one residents at our emergency medicine program participated in the flipped journal club during the 2015–2016 academic year, with supervision by core faculty. Program evaluation for the flipped journal club was performed using an anonymous survey, with response rates of 70% and 56% for residents and faculty, respectively. Overall, 95% of resident respondents and 100% of faculty respondents preferred the flipped format.ConclusionThe “flipped journal club” hinges upon well-selected articles, incorporation of social media, and small-group discussions. This format engages all residents, holds learners accountable, and encourages greater participation among residents and faculty.

ConfChem Conference on Select 2016 BCCE Presentations: Radical Awakenings—A New Teaching Paradigm Using Social Media

This Communication summarizes one of the invited papers to the Select 2016 BCCE Presentations ACS CHED Committee on Computers in Chemical Education online ConfChem held from October 30 to November 22, 2016. The ConfChem paper (included within Supporting Information) focuses on the results of one instructor’s incorporation of social media into her classroom and her teaching life as both a communication tool and a method for building a community of learners among students. The instructor implemented multivariate statistical analyses to determine the correlational relationship between students’ social media usage and their performance shown by their earned grade on a 40-question final exam similar to the ACS Exams Institute First Semester General Chemistry exam. Initial findings indicated no statistically significant change in pass rate or persistence between models in introductory General Chemistry I classes; however, the potential for a significant difference between models exists in next level (General Ch...

How journalists use social media in France and the United States: Analyzing technology use across journalistic fields

This article examines journalists’ use of social media in France and the United States. Through in-depth interviews, we show that shared practical sensibilities lead journalists in both countries to use social media to accomplish routine tasks (e.g. gather information, monitor sources, and develop story ideas). At the same time, we argue that the incorporation of social media into daily practice also creates opportunities for journalists to garner peer recognition and that these opportunities vary according to the distinctive national fields in which journalists are embedded. Where American journalism incentivizes individual journalists to orient social media use toward audiences, French journalism motivates news organizations to use social media for these purposes, while leaving individual journalists to focus primarily on engaging with their peers. We position these findings in relation to debates on the uses of technologies across national settings.

The Eruption of Technology in Traditional Medicine: How Social Media Guides the Sale of Natural Plant Products in the Sonoran Desert Region1

Because the adoption of technology into traditional systems has unknown effects, we examined the hypothesis that social media aids shopkeeper selection of herbs or herbal preparations that the public is exposed to. Medicinal plant shopkeepers in southern Sonora, Mexico, were interviewed about their customer base and marketing strategy. The majority, 85%, of their customers had low to middle incomes as ranked by the shopkeepers, of which seven of seventeen incorporate social media marketing into their marketing strategy. Shopkeepers preferentially selected herbal preparations over loose herbs for online marketing. The results indicate that the incorporation of social media marketing aids a shift from herbs to herbal preparations in Sonoran traditional medicine markets. In short, social media use may act as a conditioning factor used by shopkeepers to promote herbal preparations and, in doing so, may provide a critical tool for the long–term survival of traditional plant markets, but at the risk of also contributing to the loss of the culture of home remedies and traditional domestic preparation of natural products.

Let’s Talk and Let’s Go Global: A Unique Approach in Language Learning

Language learning for English, the second language in Malaysia has taken numerous transformation in order to cater to the demands of the industry which is to be proficient in English. Since the first language is Bahasa Melayu, subsequently, language of interaction is done mostly in mother tongue. Therefore, it proves to be quite challenging for non-native English learners to practice the second language in the local environment. In order to improve the current English language learning especially starting from school, incorporating modern language teaching and learning tools and reducing class sizes to smaller classes are essential for teachers to have more quality instructional time and students to fully benefit from language learning process. The unique factors of language learning practice in any setting are based on authentic value, interactive, challenging factor that allows growth in language acquisition and at the same time adding significance to language learning as it uses familiar medium. Social interaction and communicative approach using the target language are also vital to the progress of an individual language learner in improving his or her proficiency level. Major benefits can be seen as the result from reductions in class size to 20 pupils to one teacher which increases individualized attention and interactions between students and teacher in the class. The findings from Let’s Talk and Let’s Go Global program indicate that incorporation of social media, smaller class size and authentic communicative approach should be taken into consideration as the basis for English language learning.

EABLE: embedding social media in academic curriculum as a learning and assessment strategy to enhance students learning and e-professionalism

This paper outlines the redesign of an MSc module to enhance students’ engagement and learning through embedding social media technologies into the academic curriculum as a learning and assessment strategy, and in a complementary manner that facilitated and enhanced the achievement of the module’s learning outcomes. This paper describes the process and some of the components of the module redesign. Although the eventual redesign allowed for incorporation of social media both as a learning strategy and for assessment purposes, this paper is focused on use/application of social media in academic curriculum as a learning strategy. Grounding the new module in constructivist pedagogy, and an enquiry-based action learning model, the redesign leveraged the use of social media to expand the interrelational dimensions of students’ learning. This increased the students’ engagement and the depth and breadth of their learning, while enhancing their appreciation for e-professionalism and personal learning networks.

Social Media Use and Impact on Plastic Surgery Practice

Social media platforms have revolutionized the way human beings communicate, yet there is little evidence describing how the plastic surgery community has adopted social media. In this article, the authors evaluate current trends in social media use by practicing plastic surgeons. An anonymous survey on the use of social media was distributed to members of the American Society of Plastic Surgeons. Prevalent patterns of social media implementation were elucidated. One-half of respondents were regular social media users. Reasons for using social media included the beliefs that incorporation of social media into medical practice is inevitable (56.7 percent), that they are an effective marketing tool (52.1 percent), and that they provide a forum for patient education (49 percent). Surgeons with a primarily aesthetic surgery practice were more likely to use social media. Most respondents (64.6 percent) stated that social media had no effect on their practice, whereas 33.8 percent reported a positive impact and 1.5 percent reported a negative impact. This study depicts current patterns of social media use by plastic surgeons, including motivations driving its implementation and impressions on its impact. Many feel that social media are an effective marketing tool that generates increased exposure and referrals. A small number of surgeons have experienced negative repercussions from social media involvement. Our study reveals the presence of a void. There is a definite interest among those surveyed in developing best practice standards and oversight to ensure ethical use of social media platforms throughout the plastic surgery community. Continuing discussion regarding these matters should be ongoing as our experience with social media in plastic surgery evolves.

The Importance of Social Media for Commerce. A Case Study in Madeira (Portugal)

The continuity and the success of organizations appear increasingly associated with the incorporation of social media. The success depends of the structural and procedural changes that the organization has to make. Today, social media are the new digital marketing tools that help in the processes of communication. Companies need to understand that they are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organizations depends of the effective utilization of the social media. Creative and innovative solutions are not necessarily too expensive and the internet ends up being one of the best marketing tools available for the organizations. In a more transparent and dynamic world, consumers trust other people to provide advice and recommendations about products and services more and more through social media and it is important to know how and why social media influence organizations. This study analyzes through a literature review the current importance of social media for digital marketing communication and shows a case study on traditional shops that use social media to obtain competitive advantages over shopping centers in Funchal (Madeira, Portugal). To finish, the study proposes a new model of business for successful marketing strategies. Also, the article explains how to manage the changes associated and how collaborators need to get used to working in a wider and more dynamic community.

A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication

This work‐in‐process literature review gives an overview of recent insight in the incorporation of social media in risk and crisis communication. By marrying literature and examples of social media use with best practices in risk and crisis communication, this study demonstrates how communicators can embrace social media tools to better manage a risk or crisis. Best practices in risk and crisis communication are summarized, examples of social media tools used to manage risks and crises are expounded, and recommendations for practitioners are provided to incorporate social media tools in risk and crisis communication.