Hydrogen serves as a potent and environment friendly energy source, and developing high performance hydrogen evolution reaction (HER) electrocatalysts is crucial for water splitting. In this work, Pt nanoparticles incorporated NiO nanoflower (Pt-NiO) is synthesized using an ethylene glycol reduction method. The incorporation of Pt not only introduces extra high active sites, but also induces strong interaction between NiO and Pt. Meanwhile, the NiO nanoflower support enables the dispersion of Pt and ensure high electrochemically surface area as well as fast mass transport, which greatly improves catalytic activity of Pt-NiO. Pt-NiO-3 only requires a small overpotential of 26mV to reach 10mAcm-2 and the Tafel slope is only 19.49mV dec-1. In addition, the mass activity can achieve 2000 mA mgPt−1 at an overpotential of 63mV. Moreover, obvious bubbles can be observed in the assembled H-type for overall water splitting, and the Faraday efficiency is close to 100%, highlighting the superiority of Pt-NiO-3. This work provides insights for designing high effective electrocatalysts for HER.