At low-energy nuclear physics facilities, the in-flight fragmentation method is often employed to produce radioactive ion beams. This technique often involves a stable ion beam at high intensity and a gas cell target. Since the parameters for the production reaction are usually chosen to take advantage of a large cross section of the resonance reaction, a slight change in the center-of-mass energy due to the reduced target density may significantly affect the rare isotope production rate. Therefore, to estimate the heating effect due to beam particles on the target thickness, a new and more comprehensive semi-empirical model is developed by employing a heating factor function. The estimated heating factors were consistent with experimental data, which were obtained from various reaction measurements at wide ranges of heat densities.