Improve Market Orientation Research Articles

Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture

ABSTRACT Investors and managers of firms producing cultural products have long confronted the problem of low success rates. This study proposes a model arguing that corporate governance, in addition rates organizational learning, improves market orientation, which in turn influences the performance of cultural products. To support our model, this study collects 607 music videos produced by South Korean and Taiwanese entertainment companies. We measure their market orientation via the simple market research technique of data mining and examine the degree to which the characteristics of firm products are consistent with the results of market research. We find that market orientation is positively related to product performance. We also find that both corporate governance and organizational learning improve market orientation. Building on past research that has exclusively conceptualized market orientation as firm capabilities that could be improved by organizational learning, this study further suggests that agency problems between investors and artist managers hinder firms’ market orientation, and could be mitigated by strong institutions in corporate governance.

Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria

This paper proposed that marketing capability is a critical component of market orientation. As such, knowledge of intelligence and competitive strategy, aspects of market capability obtained through training is essential for market orientation. Cross-sectional survey was used. Data were collected with a structured questionnaire and analysed using the structural equation model (SEM). The structural model and path estimates indicate that all the constructs intervene in food security, implying that a systemic approach rather than individual strength can help achieve food security. The study's findings support the perspective that marketing capabilities have spill-over effects that improve market orientation and food security performance. Therefore, BoP producers through training can generate significant marketing capabilities that can improve the food market. It highlights the importance of producers adopting a market-oriented approach. The study recommended a multi-stakeholder engagement model toward integrating biofortification into public and private policies and programmes. This would encourage investment and continuous training of producers on how to improve communication and customer relationship management to stimulate consumption and supply.

Customer Satisfaction, Customer Loyalty, and Market Orientation Through Service Quality: a case study of Islamic Banking in Indonesia

This study aims to examine: 1) the impact of marketplace orientation on client pleasure. 2) The impact of the carrier is great on patron pride. 3) the effect of marketplace orientation on customer loyalty. 4) the impact of provider satisfaction on patron loyalty. 5) the effect of consumer satisfaction on patron loyalty. 6) the effect of marketplace orientation on consumer loyalty via customer pleasure. 7) service great towards purchaser loyalty via client satisfaction. The sample of this examination is a hundred and seventy respondents; records series use on-line-survey. The evaluation approach used is Structural Equation Modeling with AMOS. The result is: 1) market orientation has a tremendous and sizable impact on purchaser satisfaction. 2) service best has a superb giant impact on client pleasure. 3) marketplace orientation has a trifling impact on customer loyalty. 4) carrier pleasantness has a tremendous-tremendous effect on consumer loyalty. 5) Customer delight has a superb-large effect on client loyalty. 6) marketplace orientation has an effective and extensive effect on consumer loyalty via purchaser satisfaction. 7) service satisfaction affects loyalty via patron pleasure. improve market orientation so that patron loyalty is stated through consumer satisfaction. further, enhance marketplace orientation through customer satisfaction to offer improved constancy to customers.

INNOVATION STRATEGIES AND MARKET ORIENTATION IN SELECTED NIGERIAN BANKS

In an attempt at improving market orientation, management of organisations employ innovation strategies and practices that reflect this area of operation. Thus, this study investigated innovation strategies and market orientation in selected Nigerian banks. It specifically examined the effect of process, product, marketing and organisational innovation on market orientation among selected Nigerian banks. It is a field survey within a cross sectional time frame of 2021. A total of 399 management and senior staff of five deposit money banks with international affiliation constituted the sample size. Data was gotten from the primary source and generated through the administration of copies of questionnaire to respondents. Data was analysed using descriptive and inferential statistics. The outcomes of the study showed that process, marketing and organisational innovation have positive significant effect on market orientation among selected Nigerian banks. This study therefore recommends that deposit money banks should implement process, product, marketing and organisational innovation by putting in place the effective and efficient utilization of technologies in the areas of operations and service delivery. It also recommends that they cover wide areas of the market in terms of segmentation, market share, promotional activities, advertisement and other marketing areas so that they can attract new customers and new businesses so as to increase the demand and visibility of their products thus enhancing their customers’ satisfaction. Also, the study recommends constant engagement in organisational innovation in a bid to meet the changing competitive nature of the banking industry and the set international standard to enhance their market orientation vis-à-vis their overall performance.

COMPETITIVE ADVANTAGES BASED ON MARKET ORIENTATION AND INNOVATION

The research objective was to determine the effect of market orientation and innovation on competitive advantage. This research is field research on bag artisans in Bojong Rangkas Village, Ciampea District, Bogor Regency. The population of the study was 150 bag craftsmen using the Slovin formula and obtained a sample of 60 respondents. Distribution of questionnaires using an accidental sampling technique. Data analysis carried out; (1) test the research instruments in the form of validity and reliability tests; (2) classic assumption tests in the form of normality, multicollinearity, and heteroscedasticity tests. After the data fulfills all the classical assumptions, then multiple linear regression analysis, determination test, t-test, and F test are carried out. The research findings show that market orientation and innovation have a positive effect on competitive advantage in the bag craftsmen of Bojong Rangkas village, Ciampea district. The managerial implication of the research results is to increase the competitive advantage of the Bojong Rangkas bag artisans; attention to market orientation and innovation are important things that must be done. As for how to improve market orientation and innovation, the bag craftsmen must be oriented towards consumer desire and satisfaction.

Market Orientation, Service Quality on Customer Satisfaction and Loyalty: Study on Sharia Banking in Indonesia

This study aims to analyze: 1) the effect of market orientation on customer satisfaction. 2) the effect of service quality on customer satisfaction. 3) the effect of market orientation on customer loyalty. 4) the influence of service quality on customer loyalty. 5) the influence of customer satisfaction on customer loyalty. 6) effect of market orientation on customer loyalty through customer satisfaction. 7) service quality towards customer loyalty through customer satisfaction. The sample of this study are 170 respondent; data collection use online-survey. The analysis technique used is Structural Equation Modeling with AMOS. the results of this study show that: 1) market orientation has a positive and significant effect on customer satisfaction. 2) service quality has a positive significant effect on customer satisfaction. 3) market orientation has an insignificant effect on customer loyalty. 4) service quality has a positive-significant effect on customer loyalty. 5) customer satisfaction has a positive-significant effect on customer loyalty. 6) market orientation has a positive and significant effect on customer loyalty through customer satisfaction. 7) service quality affects loyalty through customer satisfaction. improve market orientation so that customer loyalty is acknowledged through customer satisfaction. Further, improve market orientation through customer satisfaction to provide increased fidelity to customers.

MARKET TRENDS BEFORE TRADE IN AGRICULTURAL PRODUCTS IN BULGARIA

The purpose of this report is to study the sale of agricultural products in the conditions of sustainable functioning of the food chain in Bulgaria and analysis of market trends and regulatory challenges to trade. Expected results in the development are the monitoring of the implementation of the common agricultural policy and the possible positive impact in the direction of increasing and stabilizing Bulgarian agriculture, income in the industry, improving market orientation, increasing the competitiveness of Bulgarian food and meeting consumer requirements for quality products. The object of study is Bulgarian agriculture and the market orientation of its products. The conclusions we can draw are that there is potential for development, but it must comply with the requirements of European legislation, which is aimed at improving the quality of agricultural products offered on the market.

Development and validation of the scale for measuring digital marketing orientation in the hotel industry

Purpose: This paper aims to develop and validate the scale for measuring digital marketing orientation (DMO) in the hotel industry. Methodology: The robust exploratory and confirmatory factor analysis procedure is applied to a data set collected through an online survey of 164 hotels in Bosnia and Herzegovina, Croatia, Serbia, and Montenegro. Results: Digital marketing orientation has been conceptualized, and a scale has been developed to measure this construct. The scale consists of 15 items in three defined dimensions (subscales): Strategic emphasis, Digital intelligence generation, and Planning and resource provisioning. Conclusion: Using the developed digital marketing orientation (DMO) scale, hotel managers can conduct a DMO audit similar to conducting a market orientation audit to determine in which areas it is necessary to improve market orientation in the online environment. Academics may use the DMO scale to investigate its antecedents and the influence of other factors on DMO and/or the influence of DMO on other factors. This is the first study, to the author’s knowledge, that developed and validated a measurement scale for digital marketing orientation in the hotel industry.

Determinants of Market Orientation of Smallholder Wheat Farmers in Northern Ethiopia

In Ethiopia, wheat is a market-oriented commodity although farmers are still producing this crop for consumption than for market, not based on the market information. The main objective of the study was to identify the determinants of market orientation of smallholder wheat farmers. The data were collected from 190 randomly selected sample households using structured questionnaire. Descriptive statistics and Tobit model were used for analyzing smallholder wheat farmers’ market orientation and its determinants. Descriptive statistics revealed that the average market orientation index of the sample wheat farmers was 10.69%, very low. The results of Tobit model revealed that land size, market access, wheat market experience, extension contact and equine owned were positively and significantly affecting market orientation of wheat whereas family size, total input cost and off/none farm income were significantly and negatively influencing market orientation. Therefore, designing an integrated policy and strategy on improving market access, provision of extensions mainly on market area and productivity of land for wheat while reducing the input cost would be suggested to improve market orientation of smallholder wheat farmers.

The influence of business innovation with relationship of organizational learning and job satisfaction on market orientation

PurposeThis paper aims to reveal the effect of organizational learning on market orientation, job satisfaction on market orientation, organizational learning on business innovation, job satisfaction on business innovation and market orientation on business innovation.Design/methodology/approachResearch was designed to use quantitative approach to understand causal relationship of variables. partial least squares structural equation modeling (PLS-SEM) was used to facilitate this approach. Questionnaire was given to 46 dairy cattle milk cooperatives in East Java, Indonesia.FindingsResearch findings are explained as follows: both high organizational learning and high job satisfaction can produce high market orientation, organizational learning reduces business innovation, job satisfaction increases business innovation and market orientation reduces business innovation of dairy cattle milk cooperatives in East Java, but this reduction is not statistically significant.Research limitations/implicationsThis research has identified that business innovation is affected by job satisfaction, while market orientation is affected by organizational learning and job satisfaction. Next research shall be conducted on another business type or business group but in greater population.Practical implicationsIt is expected that the results of this research will provide guidance for dairy cattle milk cooperatives in East Java concerning with how to improve market orientation and business innovation based on organizational learning and job satisfaction.Originality/valueThis research has determined factors that affect market orientation and examined its impact on business innovation after observing the aspects of organizational learning and job satisfaction.

Creative Industry: Enhancing Competitive Advantage and Performance

This study is a kind of field research which aims to find out how the relationship between market orientation, product creativity and innovation, competitive advantage and creative industry performance in Malang town, East Java, Indonesia. Data collection on 133 samples of creative entrepreneurs were carried out on a non-probability sampling through a questionnaire instrument. The data obtained were analyzed using Partial Least Square (PLS) analysis. The results of the study show that market orientation has a direct, positive and significant effect on product innovation, competitive advantage, and industry performance. The findings also state that there is an intervening effect of product innovation on the effect of market orientation on competitive advantage and industry performance, there is also an intervening effect on competitive advantage over the effect of market orientation on industry performance. Product creativity has a positive and significant effect on product innovation. However, there is not enough strong evidence to support the hypothesis that product creativity directly or indirectly affects competitive advantage through product innovation, as well as industry performance through competitive advantage. The intervening effect only occurs on the relationship of product creativity with product innovation and industry performance. The managerial implication of the study is that to achieve high industry performance, creative industries need to increase competitive advantage, especially through competitive pricing strategies, improving market orientation, and product innovation.

Pengaruh Orientasi Pasar, Inovasi Dan Kreativitas Produk Terhadap Kinerja Industri Kreatif Untuk Mencapai Keunggulan Bersaing

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi pasar dan kreativitas produk terhadap inovasi produk, pengaruh orientasi pasar, inovasi dan kreativitas produk terhadap keunggulan bersaing, dan pengaruh keunggulan bersaing terhadap kinerja industri. Penelitian ini merupakan field research pada para pelaku industri kreatif di kota Malang, khususnya yang tergabung dalam Malang Creative Fusion (MCF). Sampel sebanyak 133 pelaku industri kreatif dipilih dengan pendekatan accidental pusposive sampling. Adapun hasil penelitian menunjukkan bahwa orientasi pasar dan kreativitas produk berpengaruh positif dan signifikan terhadap inovasi produk. Di sisi lain, orientasi pasar, inovasi dan kreativitas produk juga berpengaruh positif dan signifikan terhadap keunggulan bersaing. Selain itu, keunggulan bersaing juga berpengaruh positif dan signifikan terhadap kinerja industri. Implikasi manajerial hasil penelitian ini adalah bahwa untuk mencapai kinerja industri yang tinggi, seharusnya industri kreatif meningkatkan orientasi pasar, inovasi dan kreativitas produk. Apaun cara meningkatkan orieantasi pasar, inovasi dna kreativitas produk, industri kreatif seharusnya berorientasi pada apa yang diinginkan pelanggan, bagaimana strategi pesaing dan meningkatkan koordinasi lintas-fungsi. Selain itu berusaha menemukan produk yang orisinil, unik, dan memiliki daya tarik yang tinggi atau minimal mengembangkan produk yang sudah ada, membuat differensiasi terhadap produk yang dicipta dan menjualnya dengan harga bersaing.

The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance

This study aims to: (1) determine the effect of market orientation on competitive advantage; (2) to know the effect of innovation on competitive advantage; (3) to know the influence of market orientation and product innovation together to competitive advantage; (4) the effect of market orientation on the performance of SMEs, (5) to know the effect of product innovation on the performance of SMEs, (6) to know the effect of competitive advantage on SMEs performance, and (7) to know the effect of market orientation, product innovation, and competitive advantage together SMEs.
 This research uses an explorative design that aims to conduct a search and reveal the factors that can be estimated as the cause of the occurrence of a condition that is not yet known the cause and the mechanism.The population in this study is the SMEs in Batam city with the type of production business with a population of 153 SMEs. The number of samples was determined using a saturated sample technique in which the entire population in the study was sampled. So the number of samples in this study was as many as 153 SMEs.
 From the results of the study found that market orientation has a positive and significant impact on competitive advantage. Product innovation has a positive and significant impact on competitive advantage. Market orientation and product innovation together have a positive and significant impact on competitive advantage with R2 value of 83%. The dominant variable influencing competitive advantage is product innovation with regression coefficient value 0,62. Market orientation has a positive and significant effect on SME's performance. Product innovation has a positive and significant effect on SME's performance. Competitive advantage positively and significantly influence to SMEs performance, market orientation, product innovation and competitive advantage together have positive and significant influence to SMEs performance with R2 value equal to 90%. The dominant variable affecting the performance of SMEs is the advantage of competing with the value of regression coefficient 0.47.
 This research offers implementation to SMEs to improve market orientation and product innovation so that it will increase competitive advantage which impact on SMEs performance.

Government payments, market profits and structural change in agriculture

I analyze the interaction of two institutions, markets and public policies, and their effect on structural change in agriculture. More specifically, I consider how subsidies affect functioning of input and output markets, and the selection of business strategies within them. The main hypothesis is that subsidies affect these markets differently, and that allows rent-seeking that hinders the overall productivity of the sector. I apply a replicator dynamics model for the task. I test my hypothesis with the EU’s 2003 CAP reform. The data is comprehensive microdata of Finnish grain and oilseed farms for years the 2004–2013. In order to examine distributional level shifts, I use quantile regression techniques. I find that the policy incentives have directed sectoral change more strongly than market incentives and have thus significantly affected production decisions. The subsidies have also attenuated the market signals and therefore increased sectoral inefficiency. The reform that aimed to improve market orientation has had little effect. The reform has affected structural change in input and output markets differently. While land use adjustment has become more rigid for all the farms, especially the more market oriented ones have been able to exploit increased output market flexibility. However, the negative effects are more prominent in total and the net effect of the reform was negative.

An Empirical Study of the Relationship of Organizational Improvisation to Market Orientation

In today's turbulent economy, managers frequently are forced, under pressures of time and competition, to make rapid decisions. Furthermore, they often lack information to execute appropriate strategies. At the same time, managers are expected to develop and improve market orientation, which, research shows, improves long-term business performance.This study examines a theoretical connection between the construct of organizational improvisation and market orientation and provides the first quantitative measurement of a proposed relationship between these two constructs. Using two established instruments (MKTOR and a scale to measure organizational improvisation), survey data were obtained from 234 top managers, and the extent of the relationship between organizational improvisation and market orientation was analyzed qualitatively. Results indicate a positive relationship between organizational improvisation and market orientation, both in proactive and reactive forms of improvisation. No moderating effect in this relationship was found in evaluating six demographic variables, including company revenue, manager’s experience, and job title. The positive relationship between organizational improvisation and market orientation persisted regardless of company size, manager’s experience, and job title within the firm.Implications of this study are that organizational improvisation may be a positive antecedent to market orientation and managers who wish to enhance market orientation may do well by implementing and encouraging organizational improvisation.

Application of TOC-based framework to improve market orientation in a non-profit organization

The theory of constraints (TOC) is a relatively new management philosophy, especially to the marketing function, which recognizes that system constraints limit the performance of a system and that proposes a unique methodology (a process of five focusing steps (FFS) to manage system constraints) and set of measures (throughput, inventory, and operating expenses). We show how Mental Health Services (termed as the MHS institute) was able to apply the said framework to systematically improve the degree of market orientation (MO) and thereby, significantly impact business performance measured in terms of billable products/services provided while ensuring stakeholders', for example, employees' and customers', satisfaction. This paper discusses an application of the TOC-based framework to improve MO, both external and internal, in a not-for-profit psychosocial rehabilitation MHS institute. TOC measures encourage the MHS institute's employees across functional areas to work together and find innovative ways of increasing flow of customers instead of cutting or containing costs. The TOC methodology, using the FFS-based improvement process, reveals multiple physical and policy constraints within the MHS institute, and their successful resolution improves revenues, customer care, employee satisfaction, and importantly constraint resource utilization. However, empirical research is needed to develop strong theory explaining the (mediation/moderation) relationship between MO and TOC. Furthermore, there is a need to introduce Evaporating Clouds to initiate new acceptable process improvement ideas. Most of the recommendations in the paper require little or no net costs to implement. We show how MO of other community mental health centers and health delivery systems can be improved by using the proposed TOC-based framework.

A logistic network to harmonise the development of local food system with safety and sustainability

A growing interest in promoting high quality food from a local area has to overcome economic obstacles, and maintain high levels of safety and traceability. A network model is studied with the aim to harmonise economic and environmental goals with the social benefits of supporting small enterprises. Possible areas of savings, which can be invested in further marketing of niche products, are analysed. The case study Filiera dei Piccoli (FdP) (The Supply Chain of Small Entities) shows the relevance of Supply Chain Management in improving market orientation and in introducing new products. The distribution system of the network is optimised using software and a genetic algorithm. The achieved savings are used to offer typical high quality foods at competitive prices.

The Impact of Market Orientation on Patient Safety Climate Among Hospital Nurses

Improving market orientation and patient safety have become the key concerns of nursing management. For nurses, establishing a patient safety climate is the key to enhancing nursing quality. This study explores how market orientation affects the climate of patient safety among hospital nurses. We proposed adopting a cross-sectional research design and using questionnaires to collect responses from nurses working in two Taiwanese hospitals. Three-hundred and forty-three valid samples were obtained. Multiple regression and path analyses were conducted to test the study. Market orientation was defined as the combination of customer orientation, competitor orientation, and interfunctional coordination. Customer orientation directly affects the climate of patient safety. Although the findings only supported Hypothesis 1, competitor orientation and interfunctional coordination positively affected the patient safety climate through the mediating effects of hospital support for staff. Health care managers could encourage nurses to adopt customer-oriented perspectives to enhance their nursing care. In addition, to enhance competitor orientation, interfunctional coordination, and the patient safety climate, hospital managers could strengthen their support for staff members.

Market-oriented sustainability: moderating impact of stakeholder involvement

Purpose – The theoretical framework for market-oriented sustainability developed by Crittenden, Crittenden, Ferrell, Ferrell, and Pinney, in which the relationship between organizational culture and performance management is theorized as moderated by stakeholder involvement, is empirically assessed. The paper aims to discuss these issues. Design/methodology/approach – Crittenden et al. model is operationalized using market orientation to represent organizational culture and climate, logistics performance to represent performance management, and green purchasing to represent the moderator stakeholder involvement in sustainability. The model is assessed using data collected from a sample of 257 manufacturing managers working for US manufacturing plants. A partial least squares structural equation modeling approach is used to statistically assess for measurement scale validity and reliability and the moderated model. Findings – The results support the conceptual framework for market-oriented sustainability theorized by Crittenden et al. Organization culture in the form of market orientation interacts with stakeholder involvement in sustainability in the form of green purchasing to enhance performance monitoring in the form of logistics performance. Research limitations/implications – This study is one of the first to empirically assess the market-oriented sustainability model. Only one set of potential constructs (market orientation, green purchasing, and logistics performance) is used to test the overall model thus limiting the generalization of the results. Practical implications – The results indicate that manufacturing managers should work to establish and improve market orientation as a direct way of making their plants and organizations environmentally sustainable and that manufacturing managers interact with supply chain partners, specifically suppliers, to satisfy customer demands for eco-friendly products and services. Originality/value – This is one of the first studies to empirically assess the general form of the market-oriented sustainability model.

Improving market orientation: the theory of constraints-based framework

The existing literature affirms an improved payoff in business performance when a business unit displays a high degree of market orientation (MO). However, the literature is still scarce in providing market managers a systematic and effective mechanism for implementing and improving market orientation. In this paper, we propose a framework based on the theory of constraints (TOC) as a mechanism to achieve an optimal degree of market orientation and thereby accomplish the ultimate goal of maximising business (financial, employees and customers-related) outcomes. We discuss how three dimensions – methodology, measures and mindset – of the framework relate to market orientation using a well-known TOC case study. Finally, we conclude our paper with research directions for further strengthening the relationship between MO and TOC and making market orientation truly a firm-wide endeavour as intended and acknowledged in the marketing literature. This paper demonstrates that TOC (1) methodology ensures that management efforts are exerted to optimise the business unit's constraint which is limiting its ability to increase sales and improve financial performance; (2) measures guide and reward management initiatives across the functional areas; and (3) mindset ensures that management decisions result in increased business performance without jeopardising employees, customer and competitor orientations.