Strategic Management Improvement Research Articles

PARTNERSHIP AND DIVERSIFICATION: KEY COMPONENTS OF STRATEGIC MANAGEMENT IN THE DEVELOPMENT ENTERPRISES OF BUSINESS-SEGMENT HoReCa

The article focuses on the analysis of strategic management in the hotel and restaurant industry (HoReCa), with a particular emphasis on the significance of partnerships and diversification strategies in contemporary conditions. The authors explore not only the key dimensions of these strategies but also their interaction with current industry trends. The study examines modern trends in HoReCa, taking into account shifts in consumer preferences and the implementation of digital technologies. The role of partnerships in strategic development is discussed, highlighting their importance in gaining competitive advantages. Diversification strategies, including their effectiveness and interaction with technological innovations, are also scrutinized. The authors shed light on how hotel and restaurant enterprises can expand their business portfolios by adapting to market changes and meeting the demands of the modern consumer. Special attention is given to the influence of institutional factors on the formulation of strategies in the HoReCa sector, including legislative and regulatory aspects. This understanding is crucial for comprehending the constraints and opportunities in choosing a strategic course. The authors identify directions that require attention from both researchers and practitioners for a more comprehensive understanding and improvement of strategic management in the hotel and restaurant business. In conclusion, the article makes a substantial contribution to understanding the key components of contemporary strategic management in HoReCa enterprises.

TRAJECTORY OF DEVELOPMENT OF INNOVATIVE ACTIVITY OF ENTERPRISES IN THE CONDITIONS OF TRANSFORMATION OF STATE STRATEGIC GOVERNANCE

In the modern economy, innovation is the basis of rapid and stable socio-economic development, which provides a high technological level of the country as a whole and its individual regions. At this stage of Ukraine's economic development, the presence of a certain instability of the economic environment in the country makes it necessary to stimulate innovation activity of all enterprises. Innovative activity is one of the levers of forming the competitiveness of enterprises in the market. The trajectory of development of innovative activity of enterprises in the conditions of transformation of the state strategic management is constructed in the article. The urgency of the topic is due to the transformation of the methodology of state strategic management of innovation and the instability of indicators of innovation activity. In the course of the research of the methods of taxonomic and strategic analyzes, graphic, generalization have been used. The scientific value is the built integral indicator of innovative activity of the enterprises, the characteristic of a trajectory of changes of its components, the substantiation of directions of improvement of strategic management of innovative activity. During the study, the trends of key indicators that characterize the innovative activity of enterprises have been grouped and analyzed. The practical value of the research results is that the path and significance of the formed trajectory of development of innovative activity of enterprises can be used to make strategic management decisions at the level of the state and individual economic entities.

Improvement of Strategic Management of a Tourism Enterprise in the International Market

The article is concerned with the development of approaches to improving a tourism enterprise’s strategy management in the international market. It was established that the strategic choice in the foreign market should be carried out in line with definite goals and results of environment analysis. It was proved that while setting a tourism enterprise’s international market strategy the enterprise should shift its focus to marketing and, at the same time, to focus on the analysis of rivals. It was determined that instability and risks prevent executives from developing corporate development strategies for the international market simultaneously with the transformation of its corporate structure. A portfolio of strategic options, which a tourism enterprise has chosen, should include not only the elaboration of strategies but also ways of their execution, required resources and risk assessment. It was proved that the implementation of strategic management requires permanent control over this process.

СОВЕРШЕНСТВОВАНИЕ ПРОЦЕССА СТРАТЕГИЧЕСКОГО УПРАВЛЕНИЯ ПРОМЫШЛЕННЫМ ПРЕДПРИЯТИЕМ

The subject / topic: The subject of this article is very actual in the light of formation of post-industrial economy and need of improvement of methods, tools and mechanisms of management of economic subjects. The main reason for low efficiency of the industrial enterprises consists now that the developed stereotypes of managing and the applied methods of management don't conform to requirements of market economy. In article advantages of introduction of instruments of strategic management in activity of the industrial enterprises are considered. The purpose / objectives: The purpose of article is the analysis of the directions of improvement of strategic management of the industrial enterprise in modern economic conditions. Objectives of the article: To investigate differences of strategic management of the industrial enterprise from traditional, to analyse modern strategy of the industrial enterprises, to reveal their features and scopes. Methodology: A methodical basis of this article are comparative methods of the analysis. The Results: Difference of strategic management of the industrial enterprise from the traditional is investigated. Possibility of strategic development of the industrial companies only at systematic introduction of innovations is proved. Modern strategy of development of the industrial enterprises are analysed: modern strategy of development in retail networks of sales of mobile phones, outsourcing strategy, strategy of development of the company on the basis of a matrix «a growth / share of the market», strategy of fight for intellectual leadership, strategy of ecosystems of J. F. Moore; their features and scopes are revealed. Conclusions / significance: It is necessary to expand practical use of instruments of strategic management in activity of the industrial enterprises as they allow to increase management efficiency as a result of the accounting of opportunities and threats of environment and current state of the enterprise, its strong and weaknesses. Practical application of results of this work will allow to improve procedures of strategic management of the industrial enterprises taking into account current economic and social trends.

STRATEGIC SOLUTIONS FOR CORPORATE RESTRUCTURING

The paper analyses solutions of corporate restructuring, specifying the techniques of their application in the context of improvement of strategic management, rationalization of corporate management functions as well as measures to control the restructuring process. The benefit of application of the proposed corporate restructuring solutions is revealed. Greater possibilities to rationalize the restructuring process, use of human potential, material and financial assets, other relevant strategic corporate property, to develop resources of an enterprise and thus to reach greater competitiveness of enterprises are created.

Strategic solutions for corporate restructuring

Abstract The paper analyses solutions of corporate restructuring, specifying the techniques of their application in the context of improvement of strategic management, rationalization of corporate management functions as well as measures to control the restructuring process. The benefit of application of the proposed corporate restructuring solutions is revealed. Greater possibilities to rationalize the restructuring process, use of human potential, material and financial assets, other relevant strategic corporate property, to develop resources of an enterprise and thus to reach greater competitiveness of enterprises are created.