Improve Market Position Research Articles

Analyzing the Marketing Strategy of Pop Mart in Overseas Market

The rapid expansion of the Internet and the widespread spread of global businesses have both contributed to Pop Mart's decision to expand its operations into international markets. Using Pop Mart's current development state as a foundation, this research explores the possibilities for the company's future expansion and improved market position in international markets. This study fills a previously existing gap in scholarly research about Pop Mart's foreign marketing strategies. According to the findings of the study, Pop Mart possesses substantial potential for expansion in international markets. Pop Mart can leverage this potential by implementing three crucial strategies: understanding consumer psychology, prioritizing product design and innovation, and enhancing the brand's digital media promotion. In order to provide Pop Mart with important insights for its future expansion in the worldwide market, this research analyzes and makes recommendations based on three aspects that are considered to be of fundamental importance. The purpose of this study is to provide an objective analysis that helps connect researchers and scholars interested in analyzing the international market for Pop Mart.

Enterprise Security as an Element of Market Competitiveness

The security of the enterprise is crucial for its competitiveness in the modern business climate. It involves the protection of assets, information, personnel, and business processes, including intellectual property. Insufficient protection can lead to the leakage of corporate information and infringement of patent rights, jeopardizing the competitiveness of the company. Focusing on security and implementing appropriate measures are essential for achieving market competitiveness and sustainability for the enterprise. The study pays attention to the complexity of defining suitable security measures for the enterprise, considering the dynamics of the environment, industry characteristics, and market presence. The aim of the research is to propose a competitiveness system focused on security, aiming to improve market position and enhance the sustainability of the enterprise. Proactively addressing threats and implementing mitigation measures are crucial for preventing uncertainty, ensuring the resilience of the enterprise, and preserving and increasing its competitiveness.

Impact factors on digital transmission in enterprises: an empirical study from an emerging economy

Abstract This study investigates the impact of management commitment, Information Technology (IT), employee digital skills, competitive intensity, and strategic orientation on the digital transformation of Vietnamese enterprises. Rapid technological advancements and the need for digital integration in global markets make this exploration timely and valuable. Using a mixed-methods approach, the research combines quantitative data from a survey of 237 Vietnamese enterprises with qualitative insights from in-depth interviews with industry leaders. The findings demonstrate that management commitment and strategic IT deployment are crucial for initiating and sustaining digital transformation. Employee digital proficiency enhances an organization’s capacity for innovation and adaptation. Competitive intensity drives enterprises to accelerate digital transformation to maintain or improve market position. Strategic orientation significantly shapes digital transformation trajectories, ensuring alignment with broader business goals. This study highlights the complex interplay of these factors and their collective impact, emphasizing the need for cohesive strategies that integrate strong leadership, skilled human capital, and a forward-looking approach to succeed in the digital era.

Operational Strategies and Performance of Small and Medium Enterprises in Nairobi City County, Kenya

The Kenyan Vision 2030 envisages a vibrant SME sector as one of the key sectors meant to make the economy industrialized by the year 2030. However, the SME sector has recorded poor performance in the past. Because most SMEs expand naturally and in accordance with the initial entrepreneur’s vision, many enterprises in this sector are run in a haphazard manner. Some organizations lack suitable structures and management processes, while in others, the original director is in charge of everything, from cash receipts, banking, and withdrawals, to more complex entrepreneurial responsibilities. Therefore, this study examined how operational strategies influence small and medium enterprises' performance in Nairobi City County, Kenya. The study specifically sought to examine the influence of supply chain strategy, product development strategy, process design strategy and customer focus strategy. The study was guided by Balance score card model, resource-based view theory, quality management theory and Ansoff Matrix theory. This study adopted a descriptive research design. The study population was SMEs based within the Nairobi City County. The number of SMEs directly targeted was 94. A census of 94 respondents was carried out. This is because the population for each category of the respondents was small. A structured questionnaire was used as a data collection tool to all the respondents. A questionnaire was piloted on 20 respondents to make sure that any error or missing item in it is identified and addressed so as to make sure they are valid and reliable. Validity was assessed using construct and content validity tests. Reliability was assessed with the use of Cronbach’s alpha coefficient. Quantitative data was analyzed using descriptive statistics such as mean and standard deviation and presented in tables, and figures. In addition, the study conducted inferential statistics that involved correlation analysis and multiple regression analysis to test the relationship between independent variables and dependent variable. The study found that supply chain strategy, product development strategy, process design strategy and customer focus strategy had a significant positive influence on the performance of Small and Medium Enterprises in Nairobi City County, Kenya. The study concluded that effective supply chain strategy leads to better collaboration with suppliers, better control quality and improved risk mitigation. Designing processes allows businesses to identify inefficient workflows, structures, and systems, re-design them based on current business needs, and implement the modified processes promptly to improve results. Product development strategy provides an ideal framework for creating new products or improving the performance, cost or quality of existing products. Customer focus strategy leads to improved sales, reduce the cost to serve, increase satisfaction and improve their operational efficiency. The study recommended that the management of Small and Medium Enterprises in Nairobi City County, Kenya should aim to efficiently and effectively implement lean supply chain strategy. In order to increase sales of their products, improve market position, boost customer loyalty, SMEs should generate insights that drive innovation and design user-centered products. When opening a new branch or department, business owners and managers need to understand what process design is, what its objectives are, and how it can improve the performance of their companies. The SMEs should put customer focus values at the heart of their culture that unite employees under common goals even roles that do not have day-to-day customer interactions.

Pricing Decision Models of the Dual Channel Supply Chain with Service Level and Return

The interests of upstream, midstream, downstream companies and consumers in the supply chain are jointly affected by service levels and returns. Improving service levels can increase market demand and improve market position, as well as reduce return rates. But the increase in service level will bring an increase in service cost. How to balance the service cost and return cost through pricing decision, so that the profit of supply chain members can be improved, is the problem studied in this paper. In this paper, we consider the effect of service level of network channel on consumers’ return behavior in the context of manufacturer’s dual-channel supply chain when dual channels provide services at the same time, and discuss the effect of service level and return rate on pricing decision of dual-channel supply chain. It was found that return behavior can stimulate manufacturers to improve service levels and increase overall supply chain profits. The higher the return rate in the network channel, the greater the benefits from improved service levels by the manufacturer and the less detrimental to retailers’ returns. This study enriches the research on pricing decisions in dual-channel supply chains, increases the motivation of merchants to improve service levels, and has some guiding implications for supply chain members to develop price and service strategies.

Business intelligence ability to enhance organizational performance and performance evaluation capabilities by improving data mining systems for competitive advantage

Improving organizational performance is a priority for the managers and experts of companies. Performance appraisal capabilities are activities that use available information to improve business processes and achieve company goals. Knowledge information entered into companies, on the one hand, is effective in learning people and, on the other hand, is used in management decisions. This study aims to improve these organizational performances by using Business intelligence (BI) and Artificial intelligence (AI) on Data mining systems (DMS) in privately held companies. This descriptive survey study is based on the purpose of applied and quantitative research. The statistical population includes managers of privately held companies. These companies use BI and AI in their data mining systems. The results revealed that BI capabilities & reliability affect performance capabilities. Further, Performance evaluation capabilities (PEC) impact competitive advantage; Since the BI capabilities are related to BI reliability, thus, Business intelligence infrastructure (BII) impresses BI reliability. Path coefficient between the two variables of integration of BII on BI capabilities is β = 0.389. Moreover, the T-statistic between these two variables is t = 5.768. Path coefficient between the two variables of BI capabilities over reliability business intelligence is β = 0.158. Moreover, the T-statistic between these two variables is t = 1.967. Path coefficient between the two variables of Integrate BII with business intelligence reliability is β = 0.344. Moreover, the T-statistic between these two variables is t = 4.452. Innovation has a significant impact on the company's performance by creating an improved market position, which indicates a competitive advantage and superior performance.

Analysis of Mergers and Acquisitions in Gulf Cooperation Council Countriessince Year 2000 Impact and Imperatives

Mergers and Acquisitions (M&A) are universally accepted tool for growth and development for companies all around the world. The rational motives behind M&A are advantages in terms of economies of scale, economies of scope, synergies, accomplishing rapid growth, improved market position and allied tax benefits. Firms engaging in M&A activities can expect to improve their performance in terms of overall economic, financial and operating performance to be better off after the merger. Such expectations are based on the fundamental theory of M&A which claims that there is a positive gain to both acquirer and target. Gulf Cooperation Council (GCC) countries, too, have been in thick of M&A activities since last three decades and it has transformed their economy, from oil and gas producing nation to modern technology driven economy in different sectors, more so in Telecommunications, Financial Services, Real Estate, Food and Beverages, Engineering, Infrastructure, Education and ICT. The very formation of GCC in 1981 was a step towards harnessing the synergy of the participating six nations, viz UAE, KSA, Qatar, Bahrain, Kuwait and Oman. Another key factor causing growing M&A is the increased globalization of investment seeking higher rates of return and the opportunity to diversify risk, and many businesses recognize the uncompromising demand to venture overseas, or within their region. This paper has tried to cover the entire gamut of M&A activity in GCC countries from 2000 onwards. The reason for choosing this as starting year is the availability of authentic data for this purpose. Data has been churned to do M&A analysis from four distinct angles to find its impact and imperatives on the economy of GCC countries. The cross-border M&A investment database used for this paper was compiled from a variety of sources. The primary data for M&A deals were drawn from a larger dataset compiled by Thomson-Reuters SDC Platinum.

Maintenance system of semi-trailer and risk priority number

The new maintenance system of semi-trailer combination as a most used road freight transport means is the subject of interest in this article. The real experiences from practice and creation of the FMEA analysis of the system using software support are the basis of wear and damage analysis of air brake system components used on the semi-trailer combination. The desire to improve market position of the company, customer satisfaction, but also the product specifications, government regulatory requirements, agency recommendations, and legal implications are the grounds for continuous improvement of the product quality, reliability and safety. These reasons push the product manufacturers to perform risk analyses, which helps them identify and minimize system failures during the life cycle of product. One of the risk analysis techniques recommended by international standards to identify possible failure causes is the FMEA methodology. It helps to locate the failures and reduce their consequences, so that the intended function of the machine is fulfilled. In this paper was presented the wear and damage analysis of individual components of air brake system and creating of the FMECA analysis for semi-trailer combination. Base on them, new methods to detect failures of components of air systems, preventive measures and set up of a new planned preventive maintenance system for air brakes was designed. The cost of the proposed maintenance system is 2.2 times higher than the cost of the current maintenance system, but it minimizes the failures and their consequences (traffic accidents).

Designing a Model for Competitiveness Measurement of Selected Tourism Destinations of Iran (The Model and Rankings)

ABSTRACTDestination competitiveness is the ability to sustain or improve market position and market share of a destination over a period of time. Different markets have different expectations which increase the importance of features a destination should provide in order to achieve competitive advantage. The results of this study show that the domestic model of Iran’s destinations competitiveness comprises 9 major indices. These indices are made of 64 variables which have been derived from literature reviews and qualitative surveys. The results of running the model for all selected destinations are consistent with the destinations’ tourist statistics except for one destination (Qom).

Influencing perception of justice to leverage behavioral outcome: A perspective from restaurant service failure setting

This study evaluates a theoretical framework exploring the factors that influence restaurant customers’ positive-word-of-mouth behavior after a service failure and recovery experience. Anchored in the theoretical framework of justice theory and expectation disconfirmation theory (Oliver 1977), the authors’ research examines the complex interrelationships among different factors related to restaurant customers’ post-complaint behavioral process. To assess the proposed framework, they used partial least squares structural equation modeling (PLS-SEM) on survey data. This research adds to the quality management body of knowledge by: a) examining the roles of recovery disconfirmation and recovery satisfaction in influencing restaurant customers’ involvement in positive-word-of-mouth (PWOM) behavior; b) equipping quality management practitioners with insights into how to tailor their strategy to particular customer segments through the use of multi-group analysis and importance-performance map analysis; c) providing strategic tactics to improve the current relationship between the customer and the service-provider and to foster an improved market position. Findings suggest that quality professionals should aim to maximize the influence of restaurant customers’ perception of justice on their post-complaint behavior through the development of dual mediators: recovery satisfaction and recovery disconfirmation. Thus, the authors’ research provides insights that can help quality professionals influence restaurant customers’ post-complaint behavior in a positive way.

Quality and inovation: a new European Thermal Survey

ESPA gathers currently thermal associations from 20 European countries. Its main areas of intervention are focused on several important goals: to develop iinstitutional relations in order to influence health and tourism policies in the European Union (e.g. EU Health 2020 Agenda, Horizon 2020, EU Directive on Crossborder Healthcare, EU Platform on Diet, Physical Activity and Health); to stimulate and resource evidence-based research; to promote and improve quality standards in all spas and health resorts within Europe; to stimulate the exchange of experience and to reward best-practices and innovation. “Quality in Health Prevention” is the first international cross-sector interest group with the aim of improving the quality of national and international health prevention measures. The association serves as a unique platform uniting all stakeholders of the European medical spa and balneology industry across borders. This includes, for instance, associations, health insurance companies, administration and politics as well as tour operators and scientific institutes. The second main task of the association will be the further development of the international EuropeSpa med quality standards of the European Spas Association (ESPA). The objective is to achieve more transparency with regard to consumer protection and a fairer competition in European health tourism. ESPA launched the international quality seals EuropeSpa med and EuropeSpa wellness in conjunction with leading experts to boost crossborder transparency and fairness in competition. EuropeSpa criteria are focusing on safety, hygiene and therapy infrastructure (EuropeSpa med – for medical spas) and safety, hygiene and wellness infrastructure plus service quality (EuropeSpa wellness – for wellness hotels). The certificates helps professionals like health insurances and tour operators as well as patients and guests to identify the good spa facilities in the balneotherapy and wellness sector in Europe. The multilingual EuropeSpa web-site is a platform for all stakeholders to search for all EuropeSpa med and EuropeSpa wellness certified spas. The ESPA Innovation Awards reflects the ESPA aim to stimulate exchange of experience, best practice and know-how. The emphasis in judging applicants for the ESPA Innovation Awards will be on how effectively the innovation addresses its stated objectives, which may be to improve quality, efficiency, to improve market position, to achieve environmental goals. ESPA organized a e-Library exclusively dedicated to evidence-based balneotherapy with more than 1.100 scientific articles registered and 900 website monthly visitors - www.espalibrary.eu SURVEY ON THE RULES OF REIMBURSMENT: After the first years of implementation of the EU Cross border Healthcare the European Parliament and the Council conducted a study aimed at analysing the functioning of the Directive. Some of the most important difficulties for the implementation were pointed out: there are problems with the reimbursement process and patients are generally unaware of the existence of the directive. The Scientific Committee of ESPA is developing an important Epidemiological Study with several goals. Why this study? The vast majority of the Health authorities on European and national levels are not able to provide a relevant and reliable picture about the Balneotherapy care. Therefore the place of Balneotherapy remains unclear. Our study will progress in two stages. The first one will try to know the number of patients according to the Main disease treated and the breakdown of Spa Treatments according to the diseases treated in each ESPA member country. The 2nd stage has to objective to identify the health profile of the patients: conditions treated by balneotherapy and associated conditions (co-morbidities); to identify and quantify the treatments delivered to the patients in the thermal care facilities (TCF); to identify the European profile for balneotherapy – indications and treatments – as well as the discrepancies between the different countries.

The Role of Seeding in Multi-Stage vs. Two-Stage Diffusion Models

Seeding the market by delivering free samples is a common strategy marketers use to promote new products, shorten the introduction stage and accelerate diffusion. There are several models for assessing seeding effectiveness and determining the optimal seeding that can maximize profits, given costs, diffusion parameters’ values and interest rates. In practice, however, managers use seeding mainly as a competitive tool, as a way to improve market position rather than to promote and accelerate the diffusion of a new product category. Actual seeding is quite small in volume compared to the optimal levels recommended by existing models. Seeding is also accompanied by other steps which do not involve giving away products. It is argued here that the problem is not the fact that marketers do not implement an optimal strategy, but rather the modeling itself. We present a method for analyzing seeding effectiveness and optimization, based on a diffusion model with a multi-stage purchase process, as suggested by Kalish. We compare the diffusion acceleration and optimal seeding assessments of our model against existing seeding assessment and optimization diffusion models that are based on a two-stage purchase process as described in the Bass model. To achieve optimization our model recommends seeding, as a means to accelerate the diffusion of new product categories, only in rare cases. This coincides much better with firms’ actual implementation of seeding strategies than seeding levels recommended by models in the literature. In particular, it is aligned with managers’ intuition that diffusion models with a two-stage purchase can lead to oversampling and an overestimated sales acceleration forecast.

Reputation risk management for airports: A case study of TAV airports holding

Reputation is one of the most valuable assets of an organization, its entire survival could be based on its good reputation achieved for one or many of its attributes such as quality, price, reliability, and environmental friendliness amongst others. Global companies are investing substantial resources to manage their reputation risk. They do so by integrating reputation risk management into their overall enterprise risk management practice. Strong corporate reputation can provide important benefits such as higher market and shareholder value and market position strengthening. Furthermore, a strong positive reputation permits companies to charge higher prices for their services; it helps attract top talent, and can lead to stronger sales and improved market position vis-a-vis competition. Reputation risk should be managed throughout the organization. This paper is an effort to develop the concept thorough its application to airport management and more specifically to the case of TAV Airport Holdings. Key words: Airport business, civil aviation management, enterprise risk management, management and strategy, reputation, risk, sustainability.

Spin-Off or Spinning Out of Control?1 Canica Design Inc

Faced with a direct competitive challenge, Canica Design Inc.’s Executive Vice President, Alden Rattew, and his team must navigate unique pressures and expectations to protect the company's flagship product. He is tasked with delivering strategic recommendations to respond to the competition and ensure the company's position in the marketplace. How can it shore up or improve market position? Should Canica respond by trumping their own product? Will this build or dilute brand recognition?

Industrial services innovation process: influencing factors – a case study

The purpose of this paper is to understand the intricacies (why and how) of service innovation processes and to validate factors influencing innovation processes in capital-intensive industries. A case study was performed in the Norwegian oil and gas industry to map motivation, mechanisms and challenges in innovation processes in service receiver and service provider organisations. Innovation process influencing factors were identified and validated. The findings indicate that for the service receivers the main motivational factor to innovate was to find solutions to existing and future operational needs, whilst for the service provider was to become more competitive and to improve market position. Resources, routines and control mechanisms for innovation process varied in different scenarios. The findings are based on a case study with companies from the oil and gas industry in Norway. This paper is limited to knowledge and technology-based services required to support operation, maintenance and support processes of advanced and complex production facilities.

Does technology and innovation management improve market position? Empirical evidence from innovating firms in South Africa

There is a growing recognition of the central role of technology and knowledge management for market success of organizations. Little is empirically know, however, about this relationship. Drawing on the South African Innovation Survey, a unique dataset on innovative behavior of South African firms in manufacturing and services, this paper investigates the question to what extent and in which ways do technology and innovation management activities affect firms’ market position. Findings show that conducting technology strategy activities pays out. Moreover, especially a combination of internal and external technology audits seems to be beneficial for organizational performance.

Simulation: an application of factory design process methodology

To successfully compete in today's challenging, volatile markets, enterprises must be highly flexible and open to change. Management must be confident that changes they make to their enterprise's design will improve market position and have the potential to meet demanded performance levels. Mistakes are expensive and difficult to correct. The factory design process (FDP) research offers an information-centred modelling environment, which links object oriented databases with simulation to meet the challenges of enterprise redesign. Desired enterprises are modelled, and evaluated, using six FDP Views. Dynamic evaluation, using simulation, is an essential part of the FDP Performance View, enabling the operation of proposed designs to be assessed, before costly physical implementations are undertaken. Simulation plays a key role in testing ideas, comparing enterprise design solutions and evaluating design performance through a variety of ‘what if?’ operational scenarios. Therefore, simulation makes a valuable contribution in several new application areas within enterprise design.

Bank Holding Company Acquisitions and Their Impact on Market Shares: Comment

Two major studies of bank company acquisitions have found that holding company acquisitions . . . do not have a broad impact on the performance of acquired [5, p. 13] (also see [4]). Nevertheless it has been generally assumed in regulatory agency analysis that company acquisitions will increase the market shares of the acquired banks because of presumed economies of scale. Studies have typically found economies as banks moved out of the lower deposit sizes, but there are serious methodological problems with these studies.l Two types of acquisitions have been singled out for special attention in policy discussions of bank acquisitions: those in which the leading banks in a market are acquired and those in which the smallest are acquired. The term entrenchment is used when an organization acquiring a leading bank is accused of improving the market position of the acquired bank or slowing its loss of market share. Acquisition of a small bank, foothold entry, can have the opposite competitive implication. If bank company acquisitions improve market position, the acquisition of nonleading banks would make them more effective competitors than otherwise, and these acquisitions should be encouraged for competitive reasons.2 This study tests the hypothesis that acquired banks increase their market shares. In addition, the conditions most conducive to improved market position of acquired banks are considered. A sample of 71 banks acquired by companies in the unit banking states between 1965 and 1970 was analyzed for change in market share of total deposits where the market was considered to be either an SMSA or a county (for nonSMSA markets). Since our main source of data, the FDIC's semiannual Report of Condition, allocates all deposits to a head office, market shares are obscured when a bank has offices in more than one market. Thus, data for banks in branching states could not be used. Furthermore, every bank in the sample was required to