PurposeThe purpose of this paper is to introduce a new method of pigment preparation, which is economic and highly efficient in corrosion protection properties, known as the core‐shell method. According to this method, a cheap core (an extender) is covered with only a surface layer of effective pigments. Following this method of preparation, a new group of pigments is prepared in this research using the Egyptian kaolin ore as the core covered with single and mixed zinc, magnesium, and zinc‐magnesium phosphates as a shell to replace the original phosphates. These new pigments combine the properties of both its core and shell counter‐parts exhibiting improved corrosion protection properties that exceed both of kaolin and zinc phosphate individually.Design/methodology/approachPigments concerned in this paper are prepared using simple chemical techniques, and then they are characterised using X‐ray diffraction, scanning electron microscopy combined with energy‐dispersive X‐ray analysis, and transmission electron microscopy. These pigments are incorporated in solvent‐based paint formulations based on medium oil alkyd resin. The physico‐mechanical properties of dry films and their corrosion properties are tested using accelerated laboratory test in 3.5 percent NaCl for 28 days, according to ASTM.FindingsThe prepared kaolin‐phosphate (core‐shell) pigments are based essentially on Egyptian kaolin ore, which is an abundant cheap ore in Egypt, and then the kaolin is covered with a surface layer of phosphates that are proved to be efficient anticorrosive pigments. These pigments are easily prepared, economically feasible and can successfully replace ordinary phosphate pigments with superior corrosion protection behaviour.Practical implicationsThese pigments can be applied in other polymer composites, e.g. rubber and plastics as reinforcing agent.Originality/valuePrepared pigments are environmentally friendly and can replace hazardous pigments (e.g. chromates) and ordinary phosphates. The main advantages of these pigments are that they combine both the properties of their core and shell counter‐parts, and they are of lower cost with similar and maybe in some cases better efficiency in corrosion protection of metals. Also, they can be applied in industries other than paints, e.g. paper, rubber and plastics composites.