Importance Of Green Marketing Research Articles

ENVIRONMENTAL MARKETING AND NATURAL RESOURCES

It is a common saying in marketing that “customer is the king”. Gone were the days when whatever organizations are manufacturing, customers are purchasing. Nowadays if the companies have to survive in this cut throat competitive world, they have to manufacture according to the taste, preference and need of customers. In the modern era of globalization, it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. Environmental pollution is a buzz word in today’s business environment. Consumers are also aware of the environmental issues like; global warming and the impact of environmental pollution. Green marketing is a phenomenon which has developed particular importance in the modern market and has emerged as an important concept in India. In this research paper, main emphasis has been made over the concept, need and importance of green marketing. Data has to be collected from books, journals, websites, and news paper to understand the importance of green and sustainability management. The paper aims at finding out what actually Green Marketing is all about and how can a business firm be more competitive by using green marketing strategies to gain a competitive edge over others. The paper describes the current Scenario of Indian market and explores the challenges and opportunities businesses have with green marketing. Why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand. KEYWORDS: Green Marketing, Globalization, Sustainability, Natural resources

Green Marketing and Sustainability: Opportunities and Challenges

Abstract: Green Business, Sustainable lifestyle, environmental protection are the buzz words that we hear nowadays. Sustainable development is a development that aims at sustainable consumption of resources and sustainable economic growth while protecting the natural environment. The term sustainable development basically comprises of three main constituents which are: environmental sustainability, economic sustainability, and socio-political sustainability. Owing to the fact that people are getting more and more inclined towards preserving the environment, businesses are busy devising strategies that can satisfy the needs of the society as well as be profitable. Green Marketing is one such strategy that has emerged as a key concept in India and other developing and developed countries as the main element for facilitating sustainable development. This research paper, aims at emphasizing the concept, need and importance of green marketing. Data is collected from multiple sources such as books, journals, websites, and news papers. The paper describes the present scenario of Indian market and search for various opportunities and issues businesses face while incorporating green marketing. The paper also explains the reasons why businesses are adopting it on a high scale and its future in the emerging markets. The paper concludes with the insight that green marketing will grow on a continuous basis both in practice as well as demand. Keywords: Sustainable Development, Green Marketing, Sustainability, Economic Sustainability, Green Business

Awareness of Green Marketing in Preventing Pollution of Environment

The earth and green are incessantly linked with each other. But in today’s world green has become a neglected object. As a result, earth’s own balance is disrupted; resulting in no one is getting relief from environmental pollution, earthquake, tsunami, health problem. In this current business scenario environmental issue play on important role in business. They are trying to change consumers’ behaviors and creating pollution free environment by using green things without harming the environment. This concept is called green marketing or ecological marketing or environmental marketing. Green marketing and green product development are useful techniques that are used by firms to increase the competitive advantages. Green marketing and green product development have various benefits to increase sustainable environment and increase awareness of brand image. But in modern globalization era, it has become a challenge to keep consumers as well as consumers in fold and even keep our natural environment safe that is the biggest need of the time. Green marketing is a phenomenon which has developed particular important in modern market. The development in green marketing has opened the door of opportunity and concern with the natural environment and business have to quick accept concept like waste minimization, ecofriendly product, green packaging, pricing and have integrated environmental issues into organizational activities. In this paper, the main emphasis has been made of need, importance of green marketing. This paper describes the current scenario of the market and explores the challenges and opportunities businesses have with green marketing.

The Effect of Consumer Value on Attitude Toward Green Product and Green Consumer Behavior in Organic Food

At the moment the world market continues to change, sustainability pillars such as environment, economy and social justice have become part of marketing decision-making. Developing a marketing strategy in the midst of current environmental and economic issues has led to a focus on the importance of green marketing. Using the theory of consumption values and value-attitude-behavior model, this research proposes to explore the green consumer behavior for green products in Indonesia. Attitude toward green product and consumer values such as functional value (price and quality), social value, conditional value, epistemic value, emotional value, and environmental value were used to study the green consumer behavior for green products. This study developed a research model and empirically tested by collecting data from questionnaires that were distributed in Indonesia. Based on a sample of 200 respondents, the results indicate that only social value has a positive impact on green consumer behavior, functional value (price), functional value (quality), environmental value, conditional value, epistemic value, and emotional value do not influence green consumer behavior. As a mediator, attitude toward green product has a significant effect on epistemic value, environmental value, and emotional value. This confirms and significantly adds to the literature of green consumer behavior in a developing market

The Importance of Green Marketing for Stakeholders: The Case of Portuguese Footwear Companies

The concept of sustainability, with three pillars, environmental, social and economic appeared in the context of our society as a possible solution to our planet problems and challenges and it rapidly achieved the business world. Companies started to be committed to the future and to sustainability, through Corporate Social Responsibility practices, adopting a business model that evaluates the consequences and impacts of its actions and contemplates social and environmental aspects in its financial vision (Aligleri et. al., 2009). These firms started to use green marketing strategies as important tools to keep their business competitive, but at the same time, do not forgetting the sustainability side. The purpose of this research is, therefore, to identify stakeholders potentially impacted through the environmentally friendly efforts practiced by firms and at the same time understand the impact that green marketing and sustainability strategies used by companies has on various stakeholders identified. This study is based on qualitative method, through the study of some Portuguese companies from the footwear sector, to understand the importance of green marketing for stakeholders in this context.

Ways to activating Green Marketing in Kurdistan Region of Iraq

This research Sought to show the means of activating green marketing in the Kurdistan Region of Iraq in particular. The problem of research has emerged as a result of the researchers seeking through their work at the University of Sulaymaniyah for many years, and their constant knowledge of most researches within their specialization. The importance of sufficient and necessary for the subject of green marketing through the research provided in general, as well as the limited studies that dealt with this subject in the Iraqi environment in general and the Kurdish environment, especially to the extent of knowledge of the researchers, as well as lack of awareness of the concept of green marketing and benefits Both in terms of the environment, organizations or customers alike, in most organizations operating within the scope of the research environment. Therefore, the two researchers dealt with the subject of green marketing within the framework of a comprehensive theory, and in general the research tried to answer the following questions: • What is green marketing and what are its dimensions, justification for its appearance and requirements for adoption. • What is the green marketing mix and what is its specificity? • What is the importance of green marketing and the benefits of its application (elements of its success). The two researchers reviewed some examples and experiences of global and local green marketing applications in a number of different fields, and then presented a range of opportunities and potential challenges to the activation of green marketing in the Kurdish environment.

Going Green in Business - A Study on the Eco-friendly Initiatives towards Sustainable Development in India

Increasing awareness on the various environmental problems has led to a shift in consumer behaviour. There has been a change in consumer attitude towards a green lifestyle. Thus green Marketing has evolved special implications in the modern market. Green indicates purity through quality, fairness in price and worthy in dealings. Green marketing focuses on marketing eco-friendly products to satisfy the needs and wants of the customers. It adopts innovative techniques of product modification, dynamic product process, maintaining sustainability and diversified advertising etc. The vision of Green marketing is to protect ecological environment. Present day customers need to be socially responsible and conscious towards environmental aspects. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, the main emphasis has been made of concept, need and importance of green marketing. Data had been collected from multiple sources of evidence, in addition to books, journals, websites, and newspapers. It explores the main issues in adoption of green marketing practices. The paper describes the current scenario of the Indian market and explores the challenges and opportunities businesses have with green marketing.

Going Green in Business-A Study on the Eco-friendly Initiatives towards Sustainable Development in India

Increasing awareness on the various environmental problems has led to a shift in consumer behaviour. There has been a change in consumer attitude towards a green lifestyle. Thus green Marketing has evolved special implications in the modern market. Green indicates purity through quality, fairness in price and worthy in dealings. Green marketing focuses on marketing eco-friendly products to satisfy the needs and wants of the customers. It adopts innovative techniques of product modification, dynamic product process, maintaining sustainability and diversified advertising etc. The vision of Green marketing is to protect ecological environment. Present day customers need to be socially responsible and conscious towards environmental aspects. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, the main emphasis has been made of concept, need and importance of green marketing. Data had been collected from multiple sources of evidence, in addition to books, journals, websites, and newspapers. It explores the main issues in adoption of green marketing practices. The paper describes the current scenario of the Indian market and explores the challenges and opportunities businesses have with green marketing.

Green Marketing in India: An Overview

In present time the term green marketing is one of the most discussed issue . Green marketing is a phenomenon which has developed particular importance in the modern market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, main emphasis has been made of concept, need and importance of green marketing. It explores the main issues in adoption of green marketing practices and its relationship to sustainable development. The paper describes the current Scenario of Indian market and explores the challenges have with green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.

Importance of Green Marketing and Its Potential

Abstract Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is going to have a better future. However, this type of marketing meets a few problems such as much effort to replace conventional products and a lack of confidence. Many companies produce and promote such products as much as possible. In spite of this, the public is still sceptical. The paper presents the theoretical important knowledge on green marketing, its definitions, customer behaviour formulas, and its potential.

Green Marketing – The growing marketing mantra

In the industrialised nations around the world, both businesses and consumers are concerned about the environment and the future of our planet. As society becomes more concerned with the natural environment, businesses have begun to modify their behaviour in an attempt to address society's "new" concerns. The term “Green Marketing” has been used to describe marketing activities which attempt to reduce the negative social and environmental impacts of existing products and production systems, and which promote various types of goods and services that are considered to be environmentally safe. The idea behind green marketing is to find ways to connect consumers who want to live a lifestyle that is as ecologically responsible as possible. Green marketing in services includes service delivery processes. Other known titles for green marketing are: sustainable marketing, environmental marketing, and ecological marketing. Marketers need to develop strategies which will allow them to overcome major problems associated with green marketing. This is a conceptual paper on green marketing, which attempt to introduce – the terms, concept and importance of green marketing. It also highlights some problems that organization may face to implement green marketing and its managerial implications along with few case points.

Surveying of Importance of Green Marketing Compared Purchase Budget and Preferred Brand when Buying by AHP Method

Competition among green factories increased due to significant changes in demand for green products. Current project has been done to make a comprehensive comparison between green marketing mix, with common factors influencing purchase decision of consumers, such as purchase budget, and brand preference. The participants of the present study were all citizens of Shiraz city. By using Krejcie and Morgan table and casual method, the researchers selected a population of 384 with respect to the proportional size of eleven municipality region of Shiraz. Decision tree of this project designed based on theoretical studies on green marketing mix, and consumer buy green. Based on this, we designed questioner paired comparison, and then data have been collected. Analytic Hierarchy Process (Super Decision) was used to analyze the data. Therefore, statistical analysis showed that all the elements of marketing mix showed priority to purchase budget, and brand preference. These data also showed a priority of consumer are, green products, green price, the green activities promote, green distribution, purchase budget, and brand preference. DOI: 10.5901/mjss.2015.v6n4p388

Green Consumption Behaviour of Consumerss: An Empirical Study with Special Reference to Bharuch-Ankleshwar of Gujarat State

The challenge for today’s marketer in the era of globalization is to keep the customers satisfied and even keep natural environment safe. This is because awareness among consumers about environmental issues such as global warming and the impact of environmental pollution is increasing day by day. The need of the time is protecting environment from pollution and it is a buzz word in today’s business environment. In the modern market an important strategy of facilitating sustainable development is Green marketing which has emerged as an important concept in India as well as in other parts of the developing and developed world. In this research paper, main emphasis has been made of concept, and importance of green marketing. Data were collected from 120 respondents from Bharuch and Ankleshwar City of Gujarat State about sources which brought awareness about green products among respondents; respondent’s awareness and purchase of green products; frequency of shopping green products; place from where shopping of green products made; opinion on selected criteria for green products, recycling of green products, and satisfaction with use of green products. The Paper aims at finding out what actually Green Marketing is all about; Green-Products Consumption Behaviour of Consumers and also offered implications of the study about how can a business firm become more competitive by using green marketing strategies to gain a competitive edge over others. The paper describes the challenges and opportunities businesses have in Indian market and explores with green marketing. Study reveals that awareness about green products among educated and young generation is more and firm must focus on communicating usefulness of their products in protecting natural environment as well as focus on education of consumers in forming opinion about the price, importance to eco certificates, individual benefits, help of products to protect natural environment.

An Introduction To Green Marketing-Emerging Dimensions, Strategies, Opportunities, Challenges and Trends: A Review

Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. The importance of Green Marketing can well be emphasised by stating the fact that majority of consumers in all the countries want to buy from environmentally responsible companies. Consumers say environmental consciousness is animportant corporate priority – ranking behind good value, trustworthy, and cares about customers. Consumers expect green companies to engage in a broad set of actions, particularly reducing toxics, recycling and managing water. Many consumers prefer to spend more on green products, especially in developing economies. Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the remarketing and packaging of existing products which already adhere to such guidelines.Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment.

Factors affecting energy saving behaviour: a prospective research

The purpose of this study is to outline the theme of saving energy resources and its relationship with the preservation of the environment, as well as the importance of green marketing in achieving sustainability. The model of data collection was a survey conducted by self-administered questionnaire. After collection, the data were statistically analysed and interpreted. Most individuals claim to be concerned about environmental problems, with 68% of these belonging to the ‘Savers’ group. However, even though they may be concerned with environmental problems, the vast majority of individuals do not have any system of renewable energy in their homes, despite claiming that renewable energies are a viable option for protecting the environment. Women display behaviour that is more favourable to the saving of energy resources than do men. Educational levels are not significant for distinguishing the more pro-environmental individuals from the others.

A taxonomy of green supply chain management capability among electronics-related manufacturing firms in Taiwan

This study investigated crucial green supply chain management (GSCM) capability dimensions and firm performance based on electronics-related manufacturing firms in Taiwan. On the basis of a factor analysis, six green supply chain management dimensions were identified: green manufacturing and packaging, environmental participation, green marketing, green suppliers, green stock, and green eco-design. According to their factor scores in the GSCM dimensions, a cluster analysis subsequently assigned responding firms into four groups, namely, the weak GSCM oriented group, the green marketing oriented group, the green supplier oriented group, and the green stock oriented group. Differences in firm performance and GSCM dimensions among groups were examined. Results indicated that the green marketing oriented group performed best. Based on the resource-based view (RBV), the capability of the green marketing oriented group was considered to be the deployment of a collection of resources that enables it to successfully compete against rivals. The importance of green marketing as a GSCM capability and strategic asset/critical resources for electronics-related manufacturing firms to obtain a competitive edge is therefore highlighted in this study.