Implementation Of Corporate Social Responsibility Activities Research Articles

The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry

PurposeInstitutional pressure and corporate social responsibility (CSR) are gaining increasing recognition in scholarly works; however, there is an apparent and unsettled relationship between these concepts and the concept of green marketing adoption (GMA) that influences efforts to gain a relative competitive advantage (RCA). This study is aimed at examining the roles of institutional pressure and CSR on GMA and RCA and proposes recommendations for promoting green marketing management and CSC in the banking industry in Vietnam.Design/methodology/approachIn this study, partial least squares structural equation modeling is utilized to investigate the evolution of the structural model, while the hypotheses are evaluated using structural equation modeling (SEM). The data are scrutinized from 288 banking employees through an online survey.FindingsThe results show that the components of institutional pressure exert a significant impact on GMA and RCA, but the level and type of this impact differ. Additionally, the mediating role of the CSR variable in this relationship is revealed. Under the influence of institutional pressure, companies tend to increase their implementation of CSR activities, thereby promoting their GMA and RCA.Originality/valueThis study offers both theoretical and practical implications. Theoretically, this study adds to the extant evidence concerning the significance of CSR integration and institutional pressure to the advancement of GMA. In addition, maintaining a focus on fostering holistic GMA practices has enabled the banking industry in Vietnam to achieve an RCA.

The puzzling association between accounting conservatism and corporate social responsibility

PurposeThe purpose of this paper is to focus on exploring the mutual impact of accounting conservatism and corporate social responsibility (CSR).Design/methodology/approachTo empirically assess the theoretical arguments the authors estimate a simultaneous equations system for accounting conservatism and corporate social responsibility determination by two-stage least squares in a sample of 175 firms listed on the Tehran Stock Exchange (TSE) for the period 2009–2019.FindingsThe results of the present study showed that accountability in companies listed on the TSE has led to an increase in the use of conservative practices. Therefore arguably, companies that seek CSR activities are more conservative in preparing and presenting financial reports. Also, companies that engage in conservative practices for the benefit of stakeholders are better able to implement CSR activities to meet stakeholder obligations. These results show a two-way relationship between CSR and accounting conservatism.Practical implicationsAccording to the results obtained from this study and the elimination of conservatism from the qualitative features of financial reporting in International Accounting Standards, it is recommended for the trustees and authorities of national accounting standards to decide whether this qualitative feature is effective or not.Originality/valueFurthermore, the findings of this study suggest that the application of corporate social responsibility theories calls for more inquiry.

Unpacking micro-CSR through a computational literature review: An identity heterogeneity view of internal stakeholders

The role of individuals in corporate social responsibility (CSR), or micro-CSR, has garnered increasing scholarly attention. This emphasis of this research is on internal stakeholders (i.e., employees) who design, implement, and structure CSR activities. While theoretically internal stakeholders contain multiple sub-categories of employees (e.g., top management, middle-level managers, or lower-level employees), extant micro-CSR literature has taken a homogenous view of internal stakeholders – that is, it ignores the critical hierarchical and socio-psychological differences among employees. To provide a comprehensive view of micro-CSR scholarship, we employ a novel computational literature review design to analyse the abstracts of 461 research articles published between 1970 and 2021. Our further in-depth analysis of 190 representative papers unravels how micro-CSR research is fragmented and clustered across four sub-fields within management sciences – organisational behaviour, human resource management, corporate governance, and leadership. Building on an identity heterogeneity view of internal stakeholders, we propose a comprehensive research agenda to advance micro-CSR research.

Prospects and Challenges Faced by Indian Banks During The Implementation of CSR Activities

The purpose of this paper is to investigate what issues and challenges banks face while implementing CSR practices. The methodology employed is a conceptual approach, involving a cross-sectional study that qualitatively analyzes the CSR activities undertaken by Indian public sector banks. As the significance of Corporate Social Responsibility (CSR) has steadily grown, Indian corporate entities have come to recognize that the ultimate objective extends beyond merely generating profits. Instead, it encompasses the cultivation of trust and the development of a sustainable rapport with society. This article centers its attention on examining and evaluating the various facets and hurdles of CSR practices within the Indian banking industry. The practical implications of this research paper are significant. The insights presented can guide organizations in designing CSR programs based on their objectives, proactiveness, activity nature, characteristics, and potential benefits. Additionally, it sheds light on the opportunities and challenges faced by organizations in the context of CSR during a pandemic.

Investigating the relationship between corporate social responsibility implementation and contractor competitiveness

PurposeThis study aims to (1) develop a structural equation model in understanding the relationships between corporate social responsibility (CSR) performance and contractor competitiveness and (2) test the moderating effect of firm sizes on this relationship.Design/methodology/approachA literature review showed an urgent need to investigate the relationship between CSR implementation and contractor competitiveness holistically. CSR and contractor competitiveness variables were identified through the literature review and discussions with experienced professionals. Using a survey questionnaire, a total of 252 completed questionnaires were received. A structural equation modeling technique was then applied to analyze the data collected. Multigroup analysis was employed to test the moderating effect of firm sizes on the relationship between CSR implementation and contractor competitiveness.FindingsThe results indicated a strong relationship between CSR implementation and contractor competitiveness. This relationship is not moderated by firm size.Originality/valueThis research is one of the first studies to holistically explore the linkages between CSR implementation and contractor competitiveness. The findings can be served as a solid foundation to promote CSR performance in construction firms. Contractors of different sizes are suggested to implement CSR activities to foster competitiveness.

Pengungkapan Corporate Social Responsibility dan Kinerja Keuangan Perusahaan Manufaktur Yang Terdaftar di BEI

CSR is basically very important to be applied to companies. The company's CSR activities will have a positive impact because companies that implement CSR activities will be able to attract the attention of consumers so that they can influence the company's image to consumers. The aim of the study is to determine the effect of CSR on the financial performance of manufacturing companies listed on the Indonesia Stock Exchange (IDX) by using ROA, ROE, and NPM as a proxy for financial performance. The method used to select the sample was purposive sampling, with a total sample of 131 manufacturing companies. The analysis used is simple linear regression. The results of the study are that CSR has a significant positive effect on ROA and ROE, but CSR has no effect on NPM.
 Keywords: Corporate Social Responsibility (CSR); Return on Asset (ROA); Return on Equity (ROE); Net Profit Margin (NPM)

Corporate Social Responsibility Yogyakarta International Airport dalam Perencanaan Pembangunan Kalurahan

Corporate Social Responsibility (CSR) Yogyakarta International Airport implements its program in supporting village development planning around the airport area. How the implementation of CSR activities with programs in village development planning is interesting to study. This research uses a qualitative descriptive method and an interactive approach, with data analysis techniques consisting of data reduction, data presentation and conclusion drawing/verification. The results of the study show that the Yogyakarta International Airport (YIA) CSR program has carried out its activities since the beginning of construction until now. The goal is to provide benefits for economic, social and environmental development, especially for the community around the airport working area. The Palihan Village is one of the villages in the airport working area which often receives CSR assistance. However, the implementation of the CSR program has not been integrated with village development and village development planning, so that it is less supportive of sustainable village development.

Unpacking Micro-CSR From an Internal Stakeholder Perspective: A Computational Literature Review

The role of individuals in corporate social responsibility (CSR), in other words micro-CSR, has garnered extensive scholarly attention over the past decade. The emphasis of this research stream has been on internal stakeholders (i.e., employees) who design, implement, and structure firm CSR activities. However, micro-CSR literature has developed in a rather fragmented manner across various sub-fields of management sciences. To unpack this literature, we employ a novel machine learning algorithm to conduct a computational bibliometric analysis of 461 research articles published between 1970 to 2021. We find that micro-CSR research is clustered across four different sub-fields within management sciences––namely organizational behaviour, human resource management, corporate governance, and leadership, with significant tensions within each cluster. Drawing on the theory of paradox, we discuss how micro-CSR research has developed differentially across multiple topic areas, indicating cross-fertilization of different fields. In doing so, our review sets forth an agenda for advancing micro-CSR research.

What do we know about corporate social responsibility and stakeholders physical activity? A Public Health Perspective

In the past decade and in the context of sustainable development, business organizations have been expected to partner with governments and others to address societal problems, including those pertinent to population health. Accordingly, through their corporate social responsibility (CSR) strategies and policies, companies should collaborate in health promotion efforts to modify the effects of the health determinants (including those concerning behavior change) affecting internal and external stakeholders. Although CSR strategies and policies are linked to stakeholder health and wellbeing (e.g. employee satisfaction), little is known of how these strategies affect physical activity. Thus, this perspective paper aims to contribute to the discussion of the topic by investigating what scientific evidence exists regarding the relationship between CSR and physical activity. So far there are indications that some business are implementing CSR activities targeting internal (e.g. employees) and external (e.g. consumers) stakeholders, especially in developed countries. Furthermore, among external stakeholders, CSR activities with a physical activity component targeted children, youth, the disabled, the under-privileged, and the elderly. However, there is still very little empirical evidence available using appropriate quantitative and qualitative designs. Public health and health science researchers in general should strive to advance our understanding of how CSR affects population health behavior, paving the way to develop frameworks for resilient, ethical, and sustainable health promotion.

The Impact of CSR on the Performance of a Dual-Channel Closed-Loop Supply Chain under Two Carbon Regulatory Policies

Under different carbon regulatory policies, corporate social responsibility (CSR) activities will have different impacts on the environmental benefits of the supply chain and corporate carbon emission reduction decisions. In this study, we examine a dual-channel closed-loop supply chain consisting of a single manufacturer selling re-products generated from waste products and a single retailer selling new products and consider two settings: enforcing a carbon tax policy or enforcing a subsidy policy. Under each setting, we put CSR into account, construct two models for the retailer to implement or not implement CSR activities, and analyze the decisions obtained under optimal solutions. Through numerical simulation and comparative research, we observe that the carbon tax policy applies to the supply chain where CSR activities are implemented, while the subsidy policy applies to the supply chain where CSR activities are not implemented. Reasonable selection of CSR implementation methods with low-cost coefficients by the retailer is conducive to eliminating profit conflicts among supply chain members. The government should fully consider the decision-making thresholds of supply chain members to ensure the maximum effectiveness of the policy.

Analysis of The Effect of Community’s Role in CSR Activities on The Image of The Company of Minarak Brantas Gas, Inc.

This study aims to determine the effect of Community Perception and Community Participation on the Implementation of Corporate Social Responsibility (CSR) Activities and their impact on Company Image. The independent variables in this study are Community Perception of CSR Activities (X1) and Community Participation in CSR Activities (X2), mediating or intervening variables in this study is the Implementation of Corporate Social Responsibility / CSR (Z) activities, while the dependent variable is Company Image (Y). This type of research is quantitative descriptive research. This research is located in Kalidawir Village and Kedung Banteng Village, Tanggulangin Subdistrict, Sidoarjo Regency. The population in this study is the residents who received CSR program. The sampling technique in this study uses probability sampling techniques with simple random sampling methods. This study uses descriptive analysis and path analysis to determine the results of hypothesis analysis. This study shows the results that there is a significant direct effect of people's perceptions on CSR activities (X1) on the implementation of CSR activities (Z) with the significance of variable X1 of 0.004 (<0.05). The analysis also shows that there is a significant direct effect of community participation in CSR activities (X2) on the implementation of CSR activities (Z) with a significance of variable X2 of 0,000 (<0.05). Other results show that there is a significant direct effect of people's perceptions on CSR activities (X1) on the company's image (Y) with the significance of variable X1 of 0,000 (<0.05); there is a significant direct effect of community participation in CSR activities (X2) on the company's image (Y) with the significance of variable X2 of 0,000 (<0.05); and there is a significant direct effect on the implementation of CSR activities (Z) on the company's image (Y) with the significance of t variable Y of 0,000 (<0.05). The results of testing the indirect effect shows that there is a significant indirect effect of public perception on CSR activities (X1) on corporate image (Y) through the implementation of CSR activities (Z) with the significance of variables X1 on Y through Z of 0.013 (<0.05); and there is a significant indirect effect of community participation in CSR activities (X2) on the company's image (Y) through the implementation of CSR activities (Z) with the significance of the variables X2 on Y through Z of 0,000 (<0.05).

MODERN APPROACHES TO ENTERPRISE CORPORATE SOCIAL RESPONSIBILITY EVALUATION

Purpose. Corporate social responsibility (CSR) is an important feature of modern business. It provides a certain level of voluntary response to social problems, compliance with moral requirements of society. Companies have already realized the benefits of a socially proactive position and are increasingly involved in solving social and environmental problems. This raises the issue of CSR evaluation from a cost / benefit standpoint. The aim of the article is to study the existing approaches to assessing the level of CSR and determine the scope of their use. Design/methodology/approach. Abstract and logical method was used for generalization of theoretical and methodological provisions for the assessment of CSR. A systematic approach was used to form a system of ESG-indicators and to develop a system of indicators for assessing the benefits of implementing CSR activities. Economic and statistical methods were used for the assessment of CSR Ukrainian companies. Finding. The article presents the key characteristics of CSR. The focus is on the positive impact of the implementation of CSR practices on the activities of companies. A critical analysis of the approaches of Ukrainian scientists to the assessment of CSR was made, which allows to distinguish the assessment of CSR in general and the effectiveness of CSR activities. The authors identified three methodological approaches to the assessment of CSR. A general description of these approaches is given, their advantages and disadvantages are identified. The authors note that there is no universal form of financial reporting, businesses have a choice of what form it is. The most common are sustainable development reports, which are formulated for GRI standards. More Ukrainian companies publish their social reports, thus declaring their commitment to CSR concepts. It is proved that CSR is gradually transformed into a system of environmental, social and management parameters - ESG. The content of ESG-factors is determined and a system of indicators in the context of ecological, social and management spheres is formed. The system of indicators for assessing the benefits of implementing CSR activities is formed. A special place in the article is given to the international rankings of companies according to their ESG indicators. Based on the data of the catalog of social initiatives of companies, the general state of CSR in Ukraine is analyzed. It is established that the development of CSR in Ukraine is in line with European trends. The modern practice of social responsibility assessment is systematized. Practical implications. The practical significance of the obtained results is to develop the theoretical and methodological basis for the assessment of CSR. The results of the study can be used by entrepreneurs and managers seeking to achieve long-term success in the global business environment. Originality/value. The theoretical basis of CSR evaluation is developed by distinguishing three groups of methodological approaches, including analysis of non-financial reporting, calculation of quantitative and qualitative indicators, as well as index and rating methods. A system of indicators based on the maximum consideration of stakeholders' interests has been developed to assess the benefits of CSR activities.

Implementation of CSR Activities from Stakeholder Theory Perspective in Wika Mengajar

The purpose of this research is to explore Corporate Social Responsibility (CSR) activities in the stakeholder theory point of view in the WIKA Mengajar program. The needs of stakeholders both internally and externally in relation to social and environmental responsibility through the triple bottom line model is one way to explore CSR activities. This research was conducted using phenomenological methods with a qualitative approach at PT Wijaya Karya (Persero) Tbk. (WIKA). Interviews are conducted with the General Manager of Corporate Relations, collecting evidence in the form of documentation and articles of activities that are then simplified to produce relevant information. The results of the study showed the benefits of CSR through the point of view of internal stakeholder theory of the company always maintaining commitment and meeting the needs of stakeholders both internally and externally, in this case WIKA shows social and environmental responsibility that includes economic, social, and environmental aspects (triple bottom line) through CSR activities.

Corporate Social Responsibility (CSR) Employee Outcomes in the Aviation Industry during the COVID19 Pandemic Era. A Conceptual Framework

Purpose – By drawing on conservation of resources,social identity and attachment theories, this paper investigates the impact of corporate social responsibility (CSR) initiatives on work engagement, covid‐induced perceived job insecurity and organizational citizenship behavior (OCB). The mediating role of organizational pride and trust is also explored. Relevance – The pandemic has caused an unimaginable collapse of air passenger and cargo volumes, sweeping job cuts and huge financial losses for aviation. Employees in the aviation industry have been afflicted by the pandemic but also decipher CSR and are part of the road towards recovery combined with responsible business practices. Methodology – An integrative literature review method was adopted. A range of literature review relevant to the concept and the materialization of CSR, both generally and specifically in the aviation industry, is explored. A conceptual model linking CSR to certain employee outcomes is then proposed and discussed. Findings – The paper offers insights into the ways CSR initiatives may impact employees in the aviation industry at the emotional, attitudinal and behavioral level during the pandemic. It is proposed that when companies undertake CSR activities, employees develop higher levels of organizational trust and pride particularly reinforced by empathetic leadership and employee CSR participation. Those emotions, in turn, lead to more engaged employees with reduced feelings of job insecurity. An improvement in employees’ OCB is considered to be the end result. Practical implications – This study is helpful for companies within the aviation industry, during the pandemic and post‐pandemic era, to plan and implement CSR activities in such a way that could positively affect employee outcomes.

Do corporate social responsibility practices improve financial performance? A case study of airline companies

With the growing emphasis on corporate social responsibility (CSR) practices, airlines are beginning to question whether the implementation of CSR activities will increase costs or affect corporate financial performance. Some researchers argue that CSR is positively associated with corporate financial performance, while others oppose this view. This study tracked the environmental, social, and governance (ESG) performance indicators and the short-term financial performance of 30 airlines worldwide for five years with data from the Thomson Reuters Eikon ESG database. A multilevel quadratic growth model was used to investigate the impact of airlines’ disclosure of ESG performance indicators. The results revealed that in the initial stages of implementation of ESG-based practices, airlines demonstrate a downward trend in return on assets. However, it gradually increases after a period of incorporation and implementation. Based on this result, airlines should prioritize the selection of key performance indicators for the implementation of CSR toward sustainability.

Kegiatan Corporate Social Responsibility dan Prospek Kinerja Keuangan Perusahaan Sumber Daya Alam di Indonesia, Singapura, dan Malaysia

This research aims to determine the influence of implementation and reporting of Corporate Social Responsibility (CSR) activities towards the prospect of corporate financial performance. The samples used in this research is the company of the natural resources sector operating in Indonesia, Singapore, and Malaysia from 2011 to 2017 with total samples of 25 companies and 96 observations. The data obtained is processed using quantitative research method. In this research, it is known that there are several results explaining the relationship between implementation and reporting of CSR activities to the company's financial performance in the future which is proscribed with return on asset, return on equity, cash flow from operating activities, and Tobin’s Q. The results of the study also showed significant negative results between the reporting and the implementation of CSR activities with the company's financial performance in the future. This results showed that CSR activities in Indonesia, Singapore, and Malaysia were a charity activity or just to fulfil governance’s rules.
 Keywords: Corporate Social Responsibility, Firm’s Financial Performance, and Natural Resources Industry

Corporate social responsibility in the time of COVID-19 pandemic: An exploratory study of developing country corporates

COVID-19 pandemic has long-lasting consequences on the health, economic and social life of a country (He & Harris, 2020). In a developing country like India, the socio-economic disruption has led to collaborative action between the central government and state government machinery together with the development sector to curb the impact caused by the virus. Academia substantiates the symbiotic relationship existing between the business and the society (McGuire, 1963; Carroll & Shabana, 2010). The corporates are contributing towards alleviating the pandemic situation through their corporate social responsibility (CSR) activities (Mahmud, Ding, & Hasan, 2021). This article provides insights into the CSR strategies adopted by corporates in India during the COVID-19 pandemic through exploratory research. The study is based on semi-structured interviews of 27 CSR managers involved in strategizing and implementation of CSR activities in their respective organizations. The results outline the commitment shown by corporates towards alleviating the consequence of the virus by multiple CSR strategies. Thus, this research furthers the understanding of CSR and forms a base for future research on COVID-19 and CSR

Corporate Social Responsibility and COVID-19 Pandemic Crisis

The paper aims to clarify the implications of COVID-19 on corporate social responsibility (CSR). The research outlines an important role of CSR during the crisis and examines the pandemic impact on CSR practice of a company. The paper attempts to address the gap in the literature by considering CSR as a response strategy to uncertainties, pandemics, and crises. The study proposes how to adapt to the new normal applying CSR and examines the role of CSR in navigating through ambiguities. The paper analyzes the response to the pandemic crisis in terms of CSR and investigates the CSR approach of companies in Georgia. A semi-structured interview method was applied to collect primary data from companies implementing CSR activities. The novelty of the research results highlights the significance of strategic CSR practice during the pandemic to overcome challenges countries and societies are facing around the world. It contributes to the field of CSR management in times of pandemic and suggests future studies in this area.

Consumer Response to Corporate Hypocrisy From the Perspective of Expectation Confirmation Theory

Based on the concept of hypocrisy perception, this paper studies and discusses consumers’ response to corporate social responsibility (CSR) hypocrisy perception, discusses the formation of consumers’ hypocrisy perception from the perspective of consumers’ expectation of CSR, and originally reveals the psychological and behavioral mechanisms of the generation of negative emotions and their role in consumer response. The results are as follows: (1) consumers’ CSR expectations and CSR perceived performance have a significant impact on their perception of hypocrisy; (2) consumers’ perception of hypocrisy has a significant impact on their negative emotions; (3) consumers’ negative emotions can have a significant impact on their attitudes and negative behaviors. The research results show that consumers’ expectations of CSR activities can affect consumers’ attitudes and behaviors, among which consumers’ perceived CSR performance, perceived hypocrisy, and negative emotions play an important role. In the implementation of CSR activities, enterprises should avoid making consumers have excessive expectations and appease their negative emotions, so as to improve the implementation effect of CSR activities.

The effect of managerial ability on corporate social responsibility and firm value in the energy industry

AbstractWe investigate the role of managerial ability in the relationship between corporate social responsibility (CSR) and firm performance in the energy industry, where sustainability issues are of special interest. We first identify a positive association between CSR and firm value, which, however, disappears when considering managerial ability. Only the MA‐associated components of CSR increases energy firms' value. Finally, managers with superior ability can still efficiently implement CSR activities to foster firm value during the financial crisis. Taken together, these results suggest that higher managerial ability is a crucial certification of the benefit of CSR investment, which in turn improves firm value, particularly during unstable periods.