Implementation Of Promotion Strategies Research Articles

Promotional Strategy in Developing Virtual Education Events and Youth Events by Outstanding Youth Indonesia

It has been almost 2 years that we have lived side by side with the Covid-19 virus, many sectors of the economy have experienced paralysis, including the MICE Industry. The MICE industry is one of the sectors that has been greatly affected by the Covid-19 pandemic, many events that have been planned have had to be postponed or even canceled. New innovations began to emerge, such as holding virtual events. Outstanding Youth Indonesia is one of the start-ups engaged in education that participates in virtual event innovation. OYI organizes events in the field of education such as Scholarship Expo, International Competitions and also educational seminars. This research was conducted to determine the effective promotion strategy in marketing an education and youth event. This study applies a qualitative method, namely data collection through observation and interviews. Data collection techniques were carried out through direct observation methods and actively participated in the implementation of promotional strategies and interviewed the Chief Marketing Officer of OYI in order to obtain valid data related to the promotional strategies carried out. OYI sees the opportunity to use social media as a means to promote the event to be held, so that the promotion strategy that is maximized is the use of social media. Creating social media content that is currently happening among young people and related to events that will be held, as well as collaborating with several influencers to attract a wider target. The use of social media is considered effective because, in 2020 the participants who took part in the events organized by OYI were 15 participants and in 2021 there was an increase to 30 participants, the percentage increase experienced was 100%. The benefit of this research is to become a reference for the use of social media as an effective promotional strategy.

Promoción de salud bucal de escolares en el marco de una intervención integral colectiva, desarrollada en el periodo 2013-2015, en Córdoba, Argentina

Objective: Oral health is a public health challenge that must be addressed by integrating its social and biological dimensions to adopt a dental practice with a sense of integrality that takes into account the needs and potentialities of each person and context. The objective of this study was to analyze the oral health status of schoolchildren in a socio-environmentally vulnerable urban area of the city of Córdoba, Argentina, within the framework of a comprehensive collective intervention, conducted in the period 2013-2015 at the María del Tránsito Cabanillas school. Material and Methods: The intervention was organized in 3 stages: diagnosis, collective design and implementation of oral health promotion strategies, and evaluation, applying qualitative and quantitative logics appropriate to the object of study. Diagnosis was carried out in 2013, performing a clinical-dental examination of schoolchildren aged 6 to 8 years and a participatory study of the school environment. Results: Based on the diagnostic data, the stage of collective design and implementation of promotion strategies and oral health care was carried out. The evaluation of the intervention was performed through the clinical-dental examination of schoolchildren aged 10 to 12 years who attended the school in 2015, and who, also having attended the same institution in 2013, participated in the diagnostic study and analysis of the qualitative records related to the intervention. Healthy clinical trends and positive assessments by the different actors were observed. Conclusion: The results encourage continuing conducting comprehensive intervention strategies for oral health promotion and care.

Mapping Trend Implementasi Strategi Promosi Desa Wisata Kembangarum Turi Sleman Yogyakarta

Kabupaten Sleman has many tourist attraction objects that can be used as tourist destinations for anyone. The attraction of this city includes the panorama of nature, history, museums, culture, ancient relics, culinary and tourist villages. The number of tourist villages in Sleman regency is in accordance with the data of the Sleman Regency Culture and Tourism Office (Fauzy & Putra, 2015), as many as 38 tourist villages. The tourism village management base generally involves many parties, including by empowering local communities as local communities who play an active role in managing and developing tourism villages. However, according to (Damanik, 2013), "The weak point of the local community in managing tourism services is networking and promotion capabilities". The success of the tourism village manager in influencing the perception of visitors with their promotional tools can trigger the decision to visit. In this case, the right selection of promotional tools (promotional mix) is very important in addition to attracting tourists, as well as the progress of the tourism village itself. The number of tourist visits is a measure of the success of managers in developing the right promotional strategies. The constraints faced by the manager of the tourist village of Kembangarum Turi Sleman Yogyakarta are related to the weak network for promotion. A promotion has been carried out both conventionally and through internet media but not yet interactive, thus reducing the understanding of the wider community of the existence of the Kembangarum tourism village. The research method used is a qualitative descriptive method assisted with quantitative data tabulation. The results of the study with relevant data that is read indicate the trend of a shift in the implementation of promotional strategies with media that are conventional to modern with the help of information technology, especially the internet since the period 2015/2016. The conclusions of this study include: it is known that the most optimal use of conventional promotional media is by providing brochures, and word of mouth information. Whereas in the span of the last three years the promotion has focused more on online promotional media through social networks that have been owned by the tourism village manager of Kembangarum. This shift in promotion strategy proved to have an impact on increasing the number of tourist village visitors, especially in the period of 2016/2017 where this promotional strategy began to be implemented since the period of 2015/2016.

Strategi Promosi dalam Manajemen Pemasaran Pondok Pesantren Al Urwatul Wutsqo Diwek Jombang

Islamic boarding schools as religious education institutions have the main objectives, namely; preparing santri to master the knowledge of Islam (taffaqquh fi al din), then followed by propaganda spreading Islam and the stronghold of the people in the field of morals. Al Urwatul Wutsqo Islamic Boarding School Diwek Jombang includes educational institutions that contribute to the nation by holding promotions to encourage the public to obtain the proper education. The purpose of this study was to determine the promotional strategies in marketing management in the Al Urwatul Wutsqo Islamic Boarding School Diwek Jombang. This type of research is field research. The results of the study indicate that the promotion strategy uses tools; electronic media, stickers, banners, wall clocks, calendars, and personal selling. Marketing management through the stages of planning, organization, actualization, evaluation. The supporting factors are vision, motivation from caregivers, santri whose loyalty and totality and promotional tools are quite interesting. The inhibitors are santri / ustadz who are not visionary and semisi with Islamic boarding schools and some weaknesses of promotional tools. The conclusion of this study is that the implementation of promotional strategies in marketing management of the Al Urwatul Wutsqo Islamic Boarding School Diwek Jombang uses existing management tools and functions in the company's marketing management.

Psychological Disorder Identifying Method Based on Emotion Perception over Social Networks.

The Institute for Health Metrics and Evaluation (IHME) has stated that over 1.1 billion people suffered from mental disorders globally in 2016, and the burden of mental disorders has continued to grow with impacts on social development. Despite the implementation of strategies for promotion and prevention in mental health WHO’s Comprehensive Mental Health Action Plan 2013–2020, the difficulty of diagnosis of mental disorders makes the objective “To provide comprehensive, integrated, and responsive mental health and social care services in community-based settings” hard to carry out. This paper presents a mental-disorder-aided diagnosis model (MDAD) to quantify the multipolarity sentiment affect intensity of users’ short texts in social networks in order to analyze the 11-dimensional sentiment distribution. We searched the five mental disorder topics and collected data based on Twitter hashtag. Through sentiment distribution similarity calculations and Stochastic Gradient Descent (SGD), people with a high probability of suffering from mental disorder can be detected in real time. In particular, mental health warnings can be made in time for users with an obvious emotional tendency in their tweets. In the experiments, we make a comprehensive evaluation of MDAD by five common adult mental disorders: depressive disorder, anxiety disorder, obsessive-compulsive disorder (OCD), bipolar disorder, and panic disorder. Our proposed model can effectively diagnose common mental disorders by sentiment multipolarity analysis, providing strong support for the prevention and diagnosis of mental disorders.

Strategi Promosi Dan Alasan MahasiswA Memilih Program Perkuliahan Karyawan Pada Konsultan Perguruan Tinggi (KPT) Di Jakarta

As a developing country and become one of the most populous countries, Indonesia is considered as a potential market by foreign universities from various parts of the world, both Asian countries, Europe and America who participated in promoting universities in Indonesia on a large scale. This article is written to investigate the promotion and to describe and review the implementation of promotional strategies undertaken by higher education consultant (KPT)in DKI Jakarta. In this study used the analysis of the index technique that describes the respondents on the items of questions posed. Scoring technique used in this research is with a maximum score of 5 and a minimum of 1. Promotional strategies undertaken by the KPT is highly internet marketing based. Internet serve as the main promotional media in addition to other supporting media. Even the use of the internet served as a medium to bring in and also receive the arrival of prospective students.

An Investigation of Materialism and Life Satisfaction

Abstract The collectivistic culture of Pakistan is perforating with hedonic, modern and lavishing values. People are becoming more concerned with material aspirations and accumulation of wealth. The aim of present study is to investigate the relationship between materialism and life satisfaction among Pakistani individuals. A sample of (N=104) Muslim individuals were recruited through random sampling technique from different areas of Karachi city. Their age ranged from 16-46 years (M= 1.60, S.D=.854). The individuals were administered Richins Material values scale (2004) and Diener et al. [G1] the Satisfaction with Life Scale (1985). A significant positive relationship was obtained between materialism and life satisfaction (r=.273, p< .01). The future implementation of strategies for promotion of wellbeing of Pakistani individuals is discussed in the light of findings of present study. Keywords : Materialism, Life Satisfaction, Muslim, Karachi, Pakistan

Strategi promosi pariwisata dalam perspektif ekonomi islam

Tourist areas that have enough objects and attractions will have the potential to be developed. With the exploitation of tourism potential and opportunities into an industry, is expected to increase the income of the community and the region. The research sample this analysis is coast at Kalianda of South Lampung. The problems studied in this paper is how the implementation of promotional strategies that need to be done in improving tourism management. This study aims to determine the implementation of tourism promotion strategies and supporting factors. Research with (field research) is qualitative, data collection using observation methods, interviews, and documentation. While the analysis using qualitative analysis (non statistics) which is descriptive qualitative, by using inductive thinking. Based on the results of research in coast at Kalianda of South Lampung, accordance with tourism promotion strategy in the perspective of Islamic economics that is honesty, sincerity and trust, and seen from the ethics of promotion in Islam also not sell out oath, not to promise, honest, Avoid fraud, and be willing to profit a little but a blessing.

Strategi Promosi Otoritas Jasa Keuangan (OJK) Provinsi Sulawesi Tengah dalam Edukasi dan Perlindungan Konsumen di Kota Palu

OJK presence was a turning point to the many cross issues in the financial services sector which includes measures of moral hazard, financial services consumer protection is not optimal, and the disruption of the stability of the financial system. OJK as an independent institution requires maximum effort promotions on tasks and functions to the public. This research uses descriptive qualitative research to explore strategies of promotion done by OJK of Central Sulawesi Province. The results of this study indicate that, promotion strategies undertaken by the OJK Central Sulawesi province are through is through ads in print and electronic media. Namely periodical published in Radar and Mercusuar newsletters, Billboards installed periodical in the streets of Mayor in the city of Palu, Cinema advertising, Published in XXI Palu Grand Mall and Radio advertising: RRI. While the implications of the implementation of promotional strategies that people are starting to know the whereabouts of the OJK Central Sulawesi province, although not yet familiar with the tasks and functions in educating and providing consumer protection

PENERAPAN STRATEGI PROMOSI PRODUK UNGGULAN PADA KANTOR DINAS KOPERASI USAHA MIKRO KECIL DAN MENENGAH KABUPATEN BENGKALIS

Abstract: The purpose of this research are to know how the application of promotion strategy at the department of cooperation small and mediun scaled- business of bengkalis regency, To know the constraints faced in the implementation of promotion strategy at the department of cooperation small and mediun scaled-business of bengkalis regency, To find solutions to what is done to deal with the obstacles in the implementation of promotion strategy at the department of cooperation small and mediun scaled-business of Bengkalis regency. the location of this thesis in the department of cooperation small and mediun scaled-business of (UMKM) Bengkalis regency. object of studyis taken from the department of cooperation small and mediun scaled-business of (UMKM) Bengkalis regency. This research is Descriptive metodology, qualitative research studies. the implementation of (UMKM) promotion strategy of Bengkalis regency. Organize activities expo exhibition in several cities, Cooperate with the company / other agencies, Implement promotionl activities through the medium of television RTV Bengkalis, constraints facedthe implementation of promotion strategy at the department of cooperation Issue improper budget time, Time exhibition is not timely, solutions faced To Overcome Obstacles Inthe application of promotionstrategyDoing temporary loans to certain financial institutions, Lots of unexpected costs in the field, time is not timely exhibition. Keywords : Promotion Strategy, Small and Mediun Scaled Business.

Analyzing the Impact of Promotions on Manufacturer and Retailer Performance

Promotional strategies used by manufacturers (or retailers) influence not only their own outcomes, but also the outcomes of retailers (or manufacturers). As cooperation of both the parties is needed for successful implementation of promotional strategies, the promotions used by either party should provide outcomes that are positive for the other party. The authors propose a framework for examining (1) the effect of promotional strategies on both manufacturer and retailer profitability and (2) which of two promotional strategies (retail price cut or coupon promotion) yields greater total profitability to achieve an exogenously given sales level. The proposed framework also helps in identifying conditions when conflict is likely to occur between manufacturer and retailer, and suggests a cooperative strategy to resolve the conflict.