Implementation Of Innovative Services Research Articles

СЕРВІСНІ ІННОВАЦІЇ ЯК НЕОБХІДНИЙ ЕЛЕМЕНТ РОЗВИТКУ ГОТЕЛЬНОЇ ІНДУСТРІЇ

The article considers the issue of using service innovations as an element for the development of the hospitality industry. It is established that the development of innovative hotel products and the provision of a top-notch services is currently a quite relevant problem, as it contributes to improving the quality of customer service and the efficiency performance of hotels in general. It is stated that the main condition for achieving a high level of the hotel competitiveness is the modernization of services and their compliance with international quality standards. In the course of the research the issue of the essence of service activity in the hotel business has been investigated. The essence, components and structure of the service hotel product are considered. The particularities of innovative servicology in the hotel business are considered. The components of innovational maintenance service in the hotel sphere are analysed. The key aspects of the specifics of the formation, use and implementation of innovative services in the hospitality industry are described. The key directions of increasing the competitiveness of the hotel business on the basis of improving the level of additional services have been identified. It was noted that the effective implementation of innovative hotel services is facilitated by the use of the latest forms of marketing activities, such as the Internet marketing. It is defined that the use of Internet marketing tools contributes to the correct comprehension of consumer behavior and their valuable attitudes; allows to determine the needs of guests and hotel services that are in the greatest demand; create a system of relationships with consumers of hotel services; promotes awareness regarding the hotel and its services; helps to attract the target audience, etc. It is summarized that modern enterprises of the hotel industry should invest more in raising the level of servicology, as the provision of a top-notch services will encourage repeated visits to the hotel and will form a stable customer base of hotel services consumers.

MODERN MANAGEMENT TECHNOLOGIES IN THE HOSPITALITY INDUSTRY

The hospitality industry is currently one of the dynamic areas of the developing economy which stimulates the development of various sectors of the modern economy. The current challenges posed by the next economic crisis and the effects of pandemic constraints require the formation of new mechanisms for managing the hospitality sector. The main purpose of the research is to create modern management tools for the development of the investment potential of the hospitality industry. The subject of the research includes Ukrainian hospitality enterprises, their financial condition and management in a pandemic. The process of systematization of literary sources has identified the main modern problems of the hospitality industry, which include hotels, restaurants, entertainment, sporting events, and other services related to tourism. However, this specific area has a unique set of problematic aspects that need to be solved immediately. Understanding the importance of the management system in the hospitality industry and its adaptation to modern changes will help increase the competitiveness of such enterprises in the market. Research methodology: the article uses the funds of empirical studies of the essence of the hospitality industry, as well as statistical analysis of the modern market of hotel services. Also, the investment market in the sector of tourism was studied with the help of mathematical tools. Modern management in the hospitality industry is aimed at deviating from the typical and traditional tools to meet customer needs, which is caused not only by social change but also by the development of various financial instruments. The study proves that the successful development of the hospitality industry is impossible without the use of modern management tools based on the principles of marketing. Analyzing the market of hospitality services, in the process of development and implementation of innovative services, it is advisable to focus on the study of a competitive environment and the needs of potential customers. Conclusions. The results of the study prove the importance of this area and the feasibility of developing and implementing effective management tools. The research substantiates and offers promising areas for attracting investment resources in the hospitality industry. Also, according to the results of the study, the authors propose the stages of implementation of target marketing as an effective tool for the development of hospitality in Ukraine. The concept of development of innovative services in the field of hospitality on the basis of the formed strategy of target marketing is developed.

STATE REGULATION OF SCALING INNOVATIONS AT THE REGIONAL LEVEL FOR SUSTAINABLE DEVELOPMENT OF UKRAINE AND THE EU

The article examines the implementation of innovations in industrial enterprises, as well as their sources of funding in Ukraine and Europe. The role of innovation infrastructure as a driver of economic development of national and regional economy due to the formation of a holistic goal to scale innovation and the relationship of various stakeholders involved in innovation, the formation of the investment environment. The paper identifies problems and areas for improving innovation in the regions of Ukraine and the motives for implementing new projects. Based on the analysis of statistical data on the development of innovation in the regions of Ukraine and in order to identify strategic instruments of state regulation for the development and scaling of innovations, identified and described the shortcomings and conditions for the development of innovation infrastructure. Based on the study of statistical reporting of Ukraine and European countries, it is determined that the improvement of innovation policy and competition of enterprises is possible with the implementation of new technologies for the production and implementation of innovative services in different regions of the country. It is established that the indicators of development and scaling of innovations in the regions of Ukraine have a steady trend, which affects the destructive processes in the country, and funding such an important component of innovation development as research aimed primarily at the public sector, while in the European Union - at business sector. With effective government stimulation of the business sector and the provision of positive state, regional and local conditions, the situation regarding economic and innovation indicators in Ukraine may have a positive dynamics in the future. It is established that when forming strategies for the development of innovation infrastructure, it is necessary to pay attention to the feedback between the business sector and the interests of the country and gradually move to the European experience of innovation development. This strategy will create progressive models for coordinating the scaling up of innovation for the country's sustainable development.

The Implementation of Innovative Services in Education by Using Cloud Infrastructure and Their Economic Aspects

Today’s economic environment including commercial as well as non-commercial environments requires from suppliers cost effective services. The debates regarding this topic are presenting different strategies. In the first group are supporters of traditional technology including internal solutions with low level of flexibility. On the other hand we have groups of professionals who understand very well the market requirements. These non-standard innovative solutions provide a high level of autonomy for users, flexibility in management and open space for creativity in the future. Our paper provides information related to economic aspects of implementation of the services based on cloud concept. In our case the process of education was adapted in cloud environment to reduce investment and operation cost of organization responsible for education of internal staff.

The Emergence of a Human Services Cooperative to Support Families and Young Adults with Disabilities: Implications for Disability Services and Supports

This paper documents the experiences of a group of parents who came together to form a human service cooperative in their local community to address the needs of their adult children with intellectual and developmental disabilities. Each parent felt that their child's needs were not (or could not be) met by existing providers. Parent leaders who formed the Board of Directors of the human service cooperative were interviewed, and key themes in the emergence and growth of the cooperative were identified. Issues in the development and implementation of innovative services and supports are summarized, and implications for policy, research, and practice are outlined.

Health care innovations from the internal marketing perspective.

This paper presents an opportunity to apply the marketing concept internally to the diffusion and implementation of innovative services which can help organizations to achieve an advantageous external market position. An internal marketing communications model is discussed in this paper to identify factors and relationships influencing the internal diffusion and implementation of innovative services. Three case studies are presented to demonstrate the applicability of the model to a specific innovation in the health care industry. The notion of marketing innovative services from the inside out also is critical for other service firms. Further operational models are needed to present opportunities for marketing of innovative services.