Implementation Of Effective Marketing Strategies Research Articles

Brand Building Triumphs: Le Labo's Inspiring Market Entry

Due to the impact of the epidemic on the economy, an increasing number of consumers have changed their consumption preferences, and the demand for non-essentials has decreased gradually. Nevertheless, the fragrance market has experienced a substantial increase in sales during this era. Le Labo is considered to be one of the representative brands in the fragrance market. Thus, this research investigated the methods utilized by Le Labo in order to stimulate consumer purchase intent through the implementation of effective marketing strategies. The present study examined the impact of brand identity, co-branding strategy, and brand awareness on consumer purchase intention in the context of new market entry. The results of the analysis revealed significant correlations between these three factors and the likelihood of consumers intending to make a purchase. Subsequently, based on the targeted marketing strategies, this research gave some suggestions, which have led to the formulation of practical recommendations aimed at boosting brand identification and brand awareness.

Implementing Marketing Strategies in the Tax Preparation Business

Tax preparation businesses are crucial in helping individuals and companies understand and comply with complex tax regulations. However, tax preparation businesses need to adopt relevant and innovative marketing strategies in the digital era and with increasing competition. This research aims to explore and analyze the implementation of effective marketing strategies in the context of tax preparation business. This research uses a qualitative approach with descriptive methods. The research results show that implementing marketing strategies in the tax preparation business positively impacts increasing brand presence, attracting new customers, and achieving business growth. Using a combination of digital and offline marketing strategies, including content marketing and an active presence on social media, has proven effective in reaching a wider audience. SMART goal setting and KPI measurement help measure marketing campaigns' success, while data analysis through tools like Google Analytics provides valuable insights into customer behavior and market trends. Furthermore, calculating return on investment (ROI) allows businesses to allocate budgets efficiently, identify the most effective marketing channels, and improve the sustainability of growth.

The Value of Marketing Research for the Creation and Successful Implementation of Effective Strategies in the Field of Marketing

"The article considers the importance of marketing research for the creation and successful implementation of effective strategies in the field of marketing. The problem lies in the need to understand the role of marketing research in the process of developing and implementing marketing strategies, as well as in determining their scientific and practical significance. This article uses an analytical approach based on scientific literature, which allows considering various aspects of marketing research. The authors analyze research methods used in marketing, as well as the specificity of the object and subject of research. The object of research is marketing research, which is aimed at creating and implementing effective strategies in the field of marketing. The subject of the study is the methods and approaches used in marketing research, as well as their importance for the development of marketing strategies. The scientific novelty of the article is a detailed analysis of the methods and approaches used in marketing research of digital marketing, as well as the determination of their importance for the creation and implementation of effective marketing strategies. The authors of the article emphasize the importance of marketing research in the process of making informed decisions in order to achieve success in the market. The application of marketing research is an integral part of the process of creating and successfully implementing strategies in the field of marketing. Marketing research allows you to collect and analyze information about the market, consumers and competitors, which helps businesses understand their target audience and develop effective marketing strategies. The conclusions of the article emphasize the importance of marketing research as a means of achieving market success and developing effective marketing strategies. The studies provide practical recommendations for enterprises on the use of marketing research in their activities. They emphasize the importance of understanding consumers, developing a unique offer, using effective communication channels and other strategic approaches to achieve success in the field of marketing."

B2B Marketing Strategies to Gain Competitive Advantage in Coimbatore Based Pump Industry in Tamilnadu

Marketing excellence is the need of the hour in today‘s competitive scenario. Numerous companies are striving to compete by continuous implementation of effective marketing strategies for sustainable growth. The purpose of this research is to investigate the impact of Internal marketing strategies and analyse the relationship between Focus Strategy (FS), Differentiation Strategy (DS), Market Penetration Strategy (MPS) and Sales Service Support Strategy (SSS) for Competitive Advantage (CA) with respect to organised sector of Coimbatore based pump industry in TamilNadu.The result shows that, Focus Strategy, Differentiation Strategy and Sales Service Support Strategy are having strong and positive impact on Market Penetration Strategies. There is also a positive and strong impact of Market Penetration Strategy for Competitive Advantage. It was suggested to provide adequate training for sales and service persons to constantly improve on technical expertise and look for new design of service quality and to monitor on-time service which would place organized pump industry on sustainable growth in a competitive market.

The Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance

The main aim of this study was to assess the Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance. The study is based on the following theories; Resource-Based Theory, Competency Theory, and Distribution Channel Theory. The study adopted descriptive and exploratory research design mixed method approaches . The target population of the study was 2,419 Bixa farmers registered by the Ministry of Agriculture in Kwale County. A sample size of 106 farmers was drawn using simple random sampling technique. The study used structured questionnaire to collect the required data from the respondents. The study used descriptive statistics such as means, standard deviation and percentages and inferential statistics using Regression Analysis. The study established that product strategy influenced the sales performance of small scale Bixa Ollerana farmers in Kwale County, Kenya. The interaction of the moderating effect of Government policy on Bixa Ollerana value chain did not change the relationship between product strategy and sales performance of small scale Bixa Ollerana farmers. The findings from the study will be of importance to practice, marketing scholarship and Ministries of Industry, Trade and Cooperatives and Agriculture on Policy formulation for local and international marketing of Bixa Ollerana products. The study recommends that the Government of Kenya puts in place a policy framework now that Bixa Ollerana is a scheduled crop, to regulate and promote its production, processing and marketing. Small scale Bixa Ollerana farmers and marketers have knowledge from this study which is useful for the design and implementation of effective marketing strategies to increase sales performance .

Marketing and Operational Aspects of the Strategy of Industrial Import Substitution

Purpose: The purpose of the article is to present the development and implementation of effective marketing strategies related to industrial import substitution. Design/Methodology/Approach: The article reveals the features and prospects of marketing and operational strategies that accompany the activities of Russian enterprises in the domestic market. Prospects of mobilization of reserves of industrial import substitution, their marketing and financial value in the context of growth of competitive stability and competitiveness are characterized. Findings: The results consists in the development of tools for strategic marketing management of industrial markets based on the feasibility and necessity of using the indicator of competitive stability among the strategic priorities of the functioning and sustainable development of industrial enterprises. Practical implications: The applied value of the study is expressed in the disclosure of the content, features and effectiveness of marketing and competitive strategies, justified by the possibility of using the authors’ marketing forecast in the long-term business plans, marketing and competitive strategies. Originality/value: The originality of this approach is to acknowledge assumptions about the need to increase the marketing agility of the subjects of industrial marketing due to the substantial reorientation of functional marketing strategies on the achievement and retention of competitive sustainability.

The key role of marketing strategies: effectiveness within a developing economy

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Organizational success depends on efficient performance in a variety of areas and functions. Marketing is undoubtedly one of the most significant. It showcases a firm’s products and services and aims to develop positive perceptions toward them in consumers’ minds. Development and implementation of effective marketing strategies is therefore imperative. Such strategies must address the needs and requirements of target markets, ensure that any strategy is appropriate to the market environment where it is utilized and play to the strengths of the company’s resources and competences. Until recently, marketing strategies have been almost exclusively confined to developed markets. But the impact of globalization has resulted in competition becoming the norm in many emerging economies too. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Marketing strategies for competitive advantage: structural equation modelling approach on agricultural sector industry in South India

Marketing excellence is the need of the hour in today's competitive scenario. Numerous companies were striving to compete by continuous implementation of effective marketing strategies for sustainable growth. The purpose of this research is to investigate the relationship between differentiation strategy, market penetration strategy and sales service support strategy on Coimbatore-based agricultural sector pump industry in South India. In this research structural equation modelling (SEM) approach was adopted using SPSS and AMOS tools, to analyse various attributes. The author has also examined the mediating effect on focus strategy and result shows, differentiation strategy and a market penetration strategy has significant and positive impact on organisational performance. It was suggested to provide adequate technical training for sales/service persons, constantly inspire for technical expertise and look for new design of service quality to monitor ontime service, would place pump industry for sustainable growth in competitive market.

Towards a rigorous conceptual framework for examining international medical travel

The medical tourism literature suggests that patients choose to consume healthcare services abroad in order to take advantage of medical treatment not available locally, of treatment of a higher standard or provided at reduced cost, as well as of the tourism opportunities offered by the chosen destination. In departing from the medical tourism literature, this paper consists of a critical literature review organised to establish what is known about international medical travel, hence, contributing towards the development of a more rigorous conceptual framework for this type of travel. Based on secondary data, tourism connotations are distinguished from international travel for medical purposes, since the design and implementation of effective marketing strategies aimed at the medical tourism market are challenged by a lack of understanding of the drivers and impediments that influence patients' decisions when demand is for medical treatment. Attention is given to the definition of medical travel, its product, consumer and destination success factors. Consideration of the nature of the medical travel product suggests that relational strategies may be justified. Recommendations are made for further research.

Handicrafts of Meghalaya: An Analysis of the Marketing Practices

Meghalaya, home to three major tribal groups - the Khasis, the Jaintias and the Garos, is known for its handicrafts. The tribes of Meghalaya are known for weaving artistically designed products that not only have local demand, but also attract tourists. The present study aims at understanding the nature of the handicraft market of the state, and the marketing practices and strategies adopted to position the products. A survey, using a structured schedule, was conducted to ascertain the position of handicrafts marketing in Meghalaya. The survey revealed that cane and bamboo products have the highest demand followed by wooden products. The survey also showed that the market for handicrafts has not yet been optimally tapped. Unorganized structure of the market, unavailability of adequate quantity of quality raw materials, lack of credit, ineffective marketing channels, lack of proper pricing policy and advertising tools have impeded the growth of the handicraft sector. Realizing the importance of developing the industry to generate revenue and employment, the Government of Meghalaya has taken initiatives to organize the artisans into societies and clusters. Training facilities, financial and marketing assistance are also provided by the Government to the craftsmen. There are opportunities galore. The present study indicates that development of efficient marketing channels and implementation of effective marketing strategies can carve a niche market for the handicraft products of Meghalaya globally.