Implementation Of E-marketing Research Articles

Effect Of E-Marketing Implementation And Competitiveness On Msme Business Revenue In Economic Recovery In The Middle Of The Covid 19 Pandemic (Case Study Of Msmes In Medan City)

Micro, Small and Medium Enterprises have a large enough role for the welfare of the community. The existence of economic turmoil during the current Covid-19 pandemic, the conditions of large-scale social restrictions and the imposition of Community Activity Restrictions (PPKM) imposed by the government require business actors to adapt in reaching consumers quickly and consistently. Various marketing communication platforms in online form are a solution for business actors, including small and medium-scale businesses and individuals. The new norm for business people to be technology literate requires business actors to be able to quickly adapt to new norms that involve technology as a tool to carry out the marketing process. The problem is that there are still many MSME actors who are constrained by the lack of e-marketing knowledge and competitiveness. The use of e-marketing and competitiveness is still not maximized and MSME income has decreased since the Covid 19 Pandemic. The purpose of the study is to analyze the effect of e-marketing implementation and competitiveness on MSME business income in economic recovery in the midst of the COVID-19 pandemic (case study of MSMEs in Medan City). The analytical method of this research is descriptive quantitative research. This research uses data analysis with Partial Least Square (PLS) approach. The results of the study show that there is a positive and significant impact on the implementation of e-marketing and competitiveness on MSME business revenues in economic recovery in the midst of the COVID-19 pandemic (case study of MSMEs in Medan City).

Implementasi E-Marketing Dan Etika Bisnis Untuk Meningkatkan Volume Penjualan Bagi Pelaku UMKM Di Masa Pandemi Covid-19

This study was conducted to determine how much influence the implementation of E-Marketing and business ethics has on increasing the sales volume of MSMEs in Boalemo Regency by using the variables of E-Marketing and Business Ethics as independent variables and Sales Volume as the dependent variable. This study uses quantitative methods with multiple linear regression analysis techniques with the help of SPSS software version 24 with a sample of 100 SMEs as respondents. The results of the study indicate that there is a significant influence between the implementation of E-Marketing and Business Ethics on the Sales Volume of MSMEs.

Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe

The institutionalization of e-marketing strategies, their adoption, and implementation hinges on the customers' perceptions of the critical success factors that the literature identifies in terms of an online competitive advantage, online shopping infrastructure development, online customer relationship, and online shopping risk. To assess the critical success factors, a sample of 300 customers of the fast-moving consumer goods retailers throughout the provinces of Zimbabwe participated in this study. The results indicated that customers' province of residence, their education and computer literacy levels are significantly associated with the critical success factors (CSFs) of e-marketing adoption and implementation. However, the study found that gender does not significantly affect the e-marketing CSFs. It is suggested that the demographic characteristics, related to education, computer literacy levels, and the province of residence are the strategic criteria for niche market segmentation and development that the fast-moving consumer goods retailers need to leverage for the successful adoption and implementation of e-marketing.

E-marketing implementation in small and medium-sized restaurants in Palestine

This study investigates the factors affecting the acceptance and implementation of E-marketing and its impact on marketing performance in small and medium-sized restaurants (SMRs) in Palestine. Potential factors were derived and conceptually-modelled for analysis based on popular technology acceptance models in literature. Three contexts (technological, organizational and environmental) with sixteen factors were hypothesized to influence E-marketing in the SMRs. Relevant data were gathered from a randomly-selected sample of 223 SMRs working in Palestine. Data were reported by participants using a self-report questionnaire. Pearson correlation and multiple linear regression were employed to analyze the collected data. The results revealed that all individual hypothesized factors have positive significant impact on E-marketing implementation. Regression models indicated that relative advantage, customer pressure and market scope have significant positive impact on implementation. The regression analysis also shows that E-marketing has a positive significant impact on marketing performance. The implications of this study which would benefit all stakeholders within the SMRs context are highlighted.

A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry

Nowadays days there are different kinds of developments of the Information Technology in different societies. The reasons for this difference have been the rate of adopting technology which has been the main concerns for many researches. In this survey, as a part of a study on the adoption of technologies, the effective factors influencing the adaption and implementation of e-marketing on the part of the employees in the hotels and travelling agencies in the Kurdistan Province have been surveyed. The statistical population in this survey included 756 employees working in the travelling agencies and in the reservations and marketing department in the hotels in the Kurdistan Province. The sample of the study included 255 people from among these employees in these centers who have used at least one of the e-marketing tools. The instrument used to collect the related data for the survey was a questionnaire and the data were analyzed by using descriptive statistics, measurement model test and structural model test. The results revealed that organizational, environmental, technological factors and also the perceived ease of use had significant and positive effect on the adoption and Implementation of e-marketing and the perceived ease of use had the most amount of effect and significance and the technological factors had the least amount of effect and significance.

The impact of E-marketing use on small business enterprises' marketing success

Small business enterprises (SBEs) are considered to be the economic engine leading to worldwide economic development. They have attracted substantial consideration from researchers, academics and practitioners in the last three decades. Meanwhile, E-marketing (EM) has emerged as one of the key drivers in sustaining an organisation's competitive advantage. Yet, there is a lack of systematic empirical evidence regarding marketing activities that are affected by the use of EM in the (SBEs) context, and their consequent performance outcomes. Therefore, the purpose of this paper is to examine the impact of EM use by SBEs on marketing success and to develop and test a conceptual model of the antecedents and consequences of EM use by SBEs. The conceptual framework consists of the following constructs: EM budget, EM tools, pre-sales activities, after-sales activities, marketing performance and marketing effectiveness. Moreover, 12 hypotheses were developed and tested. Exploratory and confirmatory factor analyses were used to test the validity of measures, while structural equation modelling was used in hypotheses testing. Data were collected from 114 SBEs who had used different EM tools. Findings reveal that the use of EM tools has a positive influence on SBEs pre-sales activities, after-sales activities, marketing performance and marketing effectiveness. The results of this study have major implications for the marketing domain, as they stress the central role of marketing people in the successful implementation of EM in SBEs.

Persepsi Pelanggan terhadap Online Branding pada Website Binus University

Implementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consists of several variables, such as attract, engage, retain, learn, relate and online branding in which the hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all the hypotheses of H1 is received (related) and based on regression analysis, all the hypotheses H1 is accepted (effectible).

E-Marketing Barriers from Agricultural Experts' Perception

E-marketing has been predicted to be a new driver of economic growth for developing countries. Electronic marketing is a process of buying and selling products, services and information using computer networks and the internet. Accessible and transparent markets are necessary to raise income and improve livelihood of farmers. In developing countries, agricultural markets rarely meet these needs. In today’s business marketplace, effective use and flow of information is the key to success. Electronic marketing promises vast opportunities. In implementation of e-marketing, farmers encountered several barriers. Therefore it is necessary to identify such barriers. This study investigates agricultural experts’ perception about the barriers of e-marketing implementation. The factor analysis showed that the barriers can be classified into 3 latent factors namely: social and cultural barriers, technical barriers and legal and organizational barriers. 53.57% of total common variances are explained by these 3 factors. Key words: Barriers; electronic marketing; agricultural markets.