As a critical factor in tunnel fire safety, previous research on model predictions of the maximum ceiling gas temperature rise under natural ventilation has not demonstrated consistent results. These discrepancies are commonly attributed to variations in tunnel dimensions and materials. To address this issue, an experimental investigation utilizing heptane pool fires with different dimensions was conducted in a model-scale tunnel. The results show that the burning rate increases with an increasing aspect ratio of the fire source for the selected diameter range of 0.078–0.169 m. The flame length was characterized using a modified diameter of the fire source considering the air entrainment, and found that the non-dimensional flame length is 2.4 times the 2/5th power of the non-dimensional heat release rate. Finally, incorporating the concept of flame virtual origin, two different forms of correlations were developed to quantify the maximum ceiling gas temperature rise under different impingement conditions of the fire plume, and the coefficients were determined as 0.065 and 0.215 by numerous experimental results from different studies. The newly proposed models demonstrate good applicability to the fire sources with different dimensions, especially for the rectangular fire source with a large aspect ratio, thus solving the problem of insufficient accuracy of classical models under this condition.