AbstractLow‐velocity impact damage is one of the main defects of composite laminates, which seriously affects the bearing capacity and service life of composite laminates. Multiple impact experiments of carbon fiber/epoxy composite laminates were carried out under different impact energies. The finite‐element model was established according to the experimental conditions. The impact damage mechanism of laminated plates was studied by means of simulated damage cloud image, water immersion ultrasonic C‐scan, and computed tomography. The results showed that the matrix damage occurred mainly during the whole impact process, and the tensile damage of the matrix was dominant. As the number of impacts increased, the impact resistance of composite laminates decreased and the damaged area increased, with the second impact having the greatest influence on the degree of damage to the laminates; multiple impacts with low energy were easy to cause delamination at the top of the laminated plate. With the increase in impact energy, the damage at the bottom of the laminated plate was more serious, and the propagation mode of delamination damage in laminates changed from top‐bottom to bottom‐up.Highlights Establishing a multiple impact finite‐element model for composites. Accurately predicting the impact mechanical response of composites. Revealing multiple impact damage evolution of composites by simulation.