Impact Of YouTube Research Articles

The Impact of YouTube as an Interactive Social Studies Learning Platform for 7th Grade Students at Junior High School

This research regarding the use of YouTube learning media in ssocial studies subjects aims to determine its influence or impact on students as seen from the learning outcomes scores in class VII at SMP Negeri 1 Sungai Pinyuh. This research was conducted using a pre-experimental method with a one-group pretest-posttest design. The sample used comprises students from the class with the lowest average formative scores. The conclusive findings of the research suggest that using YouTube as an educational tool in the classroom positively impacts students' academic achievements. This is evident from the student's learning outcomes after the treatment, where most students showed significant improvement: 50% (N=16) reached the "Developing as Expected" category, and 22% (N=7) reached the "Highly Developing" category. Furthermore, only a few students fell into the "Not Yet Developing" category after the treatment, at 6% (N=2). This result is also supported by the effect size test, which is 2.30. This suggests that using YouTube as a learning medium significantly influences the learning outcomes of 7th-grade social studies students at SMP Negeri 1 Sungai Pinyuh, specifically on the topic “Mengenal Lokasi Tempat Tinggal."

Impact of YouTube on Non-verbal aspects of Pakistani ESL Learners’ Oral Presentation Skills

Impact of YouTube on Non-verbal aspects of Pakistani ESL Learners’ Oral Presentation Skills

PERCEPTIONS ON THE ROLE OF YOUTUBE IN IMPROVING SPEAKING SKILLS AMONG UNDERGRADUATE STUDENTS IN MALAYSIA

Abstract: This study investigated the attitudes of undergraduate students in Malaysia regarding the use of YouTube as a tool to enhance their speaking skills. A quantitative research instrument in the form of a 5-point Likert Scale survey questionnaire, adapted from Alkhatiri (2019), was used. The survey was administered to a sample of 30 undergraduate students who were currently enrolled in the English for Presentation Skills (ELC590) course at Universiti Teknologi Mara (UiTM). The purpose of the survey was to gather information regarding the perceptions of these students regarding the impact of YouTube on enhancing English speaking abilities. The data was examined using Statistical Package for the Social Science (SPSS) version 27, employing descriptive analysis to calculate the mean, standard deviation, and ANNOVA. The results indicated that YouTube is considered to be a highly successful online medium for enhancing speaking skills, as evidenced by an average score of 4.05 in the current study. The ANOVA analysis revealed a significant difference (p<0.05) in the association between attitudes and the usefulness of YouTube. This indicates a strong connection between attitudes and the usefulness of YouTube, and improvements in one area directly benefit the other. Therefore, it can be concluded that YouTube is a good resource for learning English, since it increases student motivation and engagement by utilising YouTube to improve speaking abilities among undergraduate students in Malaysia. Keywords: Perceptions; YouTube; Speaking skills; Attitudes; Usefulness of YouTube

Saudi EFL Students’ Perceptions Towards the Impact of YouTube on Improving Speaking Skills

The significance of integrating technology in education, especially the widely and frequently used platform “YouTube”, is found in its ability to provide accessible and various educational resources, meeting the needs of diverse learning styles and enhancing active engagement. Since YouTube is one of the preferred applications utilized by Saudi individuals, this study investigated the impact of using YouTube on enhancing the speaking skills of EFL male and female Saudi students from different Saudi universities. This study was conducted during the first semester of the academic year 2021- 2022. A questionnaire was used as the study instrument. It was adapted from Binmahboob’s (2020) study and modified according to the study’s purposes. The questionnaire contained 17 items divided into two sections. 79 EFL students from different Saudi universities participated. Fifty-nine of them were females, while 20 were males. The findings of the study revealed that YouTube videos had a high positive perspective from the participants. In other words, it can be concluded that YouTube videos enhance the speaking skills of EFL university students. Based on these finding, some recommendations and implications were provided.

The Impact of YouTube's Hiding Dislike Count on Viewer and Creator Engagement

The Impact of YouTube's Hiding Dislike Count on Viewer and Creator Engagement

The impact of YouTube in empowering Algerian young women

Social media studies have shown that the use of social applications affects different aspects of individual lives. This paper explores the impact of social media on the way Algerian young women construct their experiences in the virtual sphere, by following famous young female YouTubers and influencers in their early twenties on YouTube. A thematic analysis of selected videos of the Algerian YouTuber Amira Riaa would shed light on the ways Algerian young women use social media mainly YouTube to be present online and develop themselves by following, interacting, and relating to this famous female model’s real experiences in the virtual world. The analysis has shown that YouTube, consequently, represents a virtual space where these young Algerian women’s interest in consuming social media has transcended to being entertained by watching other women’s lives on this virtual platform, and a space where they can identify and relate to Algerian YouTube content creators’ experiences and opinions and be empowered psychologically. Keywords: Empowerment; psychological; women; YouTube.

The Impact of YouTube and Family on Religiusity Behavior and Pro-Social Behavior of Teenagers in The City of Sidoarjo

The Impact of YouTube and Family on Religiusity Behavior and Pro-Social Behavior of Teenagers in The City of Sidoarjo

The Impact of YouTube in Tourism Destinations: A Methodological Proposal to Qualitatively Measure Image Positioning—Case: Saudi Arabia

The purpose of this research is, through a methodological proposal, to determine the representation of the image of a destination generated by the travel youtubers of the gastronomic segment. This is the case of Saudi Arabia and its gastronomic image. To identify the gastronomic image of Saudi Arabia, the theories of social representation, agenda setting, and framing will be used to analyze the videos of two important gastronomic youtubers and their effects on their audiences. Overall, this study supports the idea that new communication channels can be used to verify the effectiveness, adapting the methodologies used in traditional media as well as taking advantage of processing software for qualitative and quantitative data such as Atlasti. The proposed study can contribute to methodological development in the field, and the insights gained by its application can influence tourism marketing and media planning in tourism organizations. The results show several positioning attributes detected in the public frame as amazing, hospitality, delicious, and culture as well as in the media frame were found attributes such as delicious, fresh, camel, liver, lamb, ghee, spices, rice, etc.

The Impact of YouTube on Loneliness and Mental Health

There are positives and negatives of using YouTube in terms of loneliness and mental health. YouTube’s streaming content is an amazing resource, however, there may be bias or errors in its recommendation algorithms. Parasocial relationships can also complicate the impact of YouTube use. Intervention may be necessary when problematic and risky content is associated with unhealthy behaviors and negative impacts on mental health. Children and adolescents are particularly vulnerable. Although YouTube might assist in connecting with peers, there are privacy, safety, and quality issues to consider. This paper is an integrative review of the positive and negative impacts of YouTube with the aim to inform the design and development of a technology-based intervention to improve mental health. The impact of YouTube use on loneliness and mental health was explored by synthesizing a purposive selection (n = 32) of the empirical and theoretical literature. Next, we explored human–computer interaction issues and proposed a concept whereby an independent-of-YouTube algorithmic recommendation system steers users toward verified positive mental health content or promotions.

The Impact of YouTube on Present and Future Firm Value: Using Unstructured Text Analysis

This study aims to provide research results through empirical analysis on how customers’ reactions on social media affect the present and future value of a company. This research selected Korean KOSPI-listed companies that actually own and operate YouTube channels, and collected data through text mining the comments on YouTube videos with high views. In addition, the TF-IDF value was calculated, keywords were extracted, and keywords were classified into three groups through topic modeling. The characteristics of the three groups could be transformed into a “current-oriented topic” as advertising promotion content focused on fun or interest; a “future-oriented topic” as critical content pointing out problems, and a “neutral topic” as content of a neutral attitude toward companies. This study uses a regression analysis model to perform an empirical analysis by setting a company’s YouTube-related variable as an independent variable and setting a company’s current value and future value-related variable as a dependent variable. The results of this research are as follows. First, this paper found that companies that directly operate and manage YouTube accounts currently have lower corporate value than those that do not. Second, this study also found that companies which directly operate and manage YouTube accounts have higher future corporate value than those that do not. Third, the results showed that if a customer simply mentions interesting content or advertising/promotion-related content through corporate YouTube comments, the current corporate value may be improved in the short term, but in the long term, it has a negative effect on future corporate value. Fourth, the results of this research also presented that if a customer criticizes a company or points out a company’s problems through YouTube comments, the current corporate value decreases due to damage to the company’s image, but it was found that the future corporate value increases. Fifth, this paper found that neutral content, not just for fun and interest, nor for constructive criticism or dissatisfaction with the company, was not related to the company’s current and future corporate value. The contributions and expected effects of this paper are as follows. First of all, this paper provides useful information through research results which shows that companies are more advantageous in improving future corporate value from a long-term perspective by strategically operating social media directly. In addition, the research results of this study objectively demonstrated through YouTube channels that it is more helpful for companies in the long run to respond well to customer complaints and negative opinions, and to implement policies that continuously manage customer opinions. Finally, the research method used in this paper, that is, the research methodology that conducted empirical analysis through quantification of unstructured tax data, is expected to provide guidelines for many scholars to expand the scope of data available for empirical research in the future.

The Impact of Youtube's Beauty Vlogger on Consumer Buying Decision (The Case of University Students)

Advancement in technology has brought a lot of changes in many aspects of life. Currently, there are trends of YouTube’s Beauty Vlogger where they share videos on how to apply makeup or information on a beauty product through tutorials or by reviewing with clear presentations and attractive visuals as a way to influence women to be interested in using these beauty products. It cannot be denied that these trends have been supporting a lot of existing businesses. The purpose of this research is to analyze the influence of YouTube’s Beauty Vlogger with its three dimensions of Attractiveness, Trustworthiness, and Expertise towards consumer buying decision. The data collection technique uses random sampling which produces data from people who are beauty enthusiasts. There were 57 respondents for this research after the researcher distributed the questionnaires through several social media platforms. The researcher used SPSS as the data analysis technique. The result of this research shows that YouTube’s beauty vlogger significantly influenced the consumer buying decision. Although the relationships between the influencer’s attractiveness, trustworthiness, expertise, and consumer buying interest have been examined in past research, the specific relationships examined in this study have not yet been previously investigated using YouTube vloggers in Indonesia and a sample of the country’s young people.

The Impact of Youtube on Iraqi EFL Learners’ Academic Achievements at Sawa Private University: A Critical Essay

The present essay aims at investigating the effects of the educational videos on the college students’ academic achievements. The present paper came after checking the students’ responses to the lecture’s questions submitted by the instructor to the students to see how far the students go with their responses following their tracking YouTube videos. The present essay was based on the quantitative method and data had been collected through a sample survey. The study has revealed that that watching educational videos affected the academic activities and performance of the respondents positively. It also has confirmed that most of the students preferred short animated to summarize the lectures that they were requested to be presented in the upcoming lecture.

Impact of YouTube and its influencers on adolescent behavior

Impact of YouTube and its influencers on adolescent behavior

THE CORRELATION BETWEEN THE STUDENTS’ HABIT TO WATCH ENGLISH YOUTUBE CHANNEL AND THEIR SPEAKING SKILL

THE CORRELATION BETWEEN THE STUDENTS’ HABIT TO WATCH ENGLISH YOUTUBE CHANNEL AND THEIR SPEAKING SKILL

Impact of Youtube on Behavioural Changes in Young Adults with Special Reference to Coimbatore City

YouTube, a division of Google, is often in the ways that emphasize the silliness factor found in some of the contributed material. It is considered one of the most popular sites on the Internet for publishing and managing video. It was created in February 2005 by Chad Hurley, Steve Chen, and Jawed Karim and it was designed for sharing and watching videos. The study sought to analyse the impact and effects of YouTube videos on the behavioural changes in young adults. This research is useful for educators and video makers who utilize and/ or make free or commercial videos for various purposes. The main objective of this research is to understand the factors that attracts young adults towards YouTube. The study is based on the primary data through questionnaire in google form. The sample size of the study is 120 respondents. The respondents of this study are limited to Young Adults only. The data was analysed using Percentage Analysis and Spearman’s Rank Correlation. The study concludes that most of the respondents are using YouTube daily for 1-2 hours. The majority of the respondents watch the entertainment content in the YouTube. The study further indicates that the factors influencing the respondents to watch YouTube videos is for education purpose and for uploading the videos.

YouTube and Education: A Scoping Review

YouTube has evolved to a global platform for formal and informal education. In contrast to traditional sources of learning multimedia, YouTube is a social platform with numerous characteristics that make its real value for education not obvious. We neither know how reliable the learning content on YouTube is, what best-practice strategies for using this platform in education are nor how watching YouTube affects students’ performance and behavior. To shed light on these questions, we conducted a scoping review of the literature on YouTube and education. A total of 647 publications were included and analyzed thematically. Four research themes could be identified: (1) Content creation and assessment (2) User attitudes and acceptance (3) Usage strategies and behaviors (4) Impact on student learning. The findings of the respective studies were analyzed and compiled theme by theme. The main results of this review are: (1) There is an increasing concern about content quality on YouTube. (2) Despite versatile production and usage strategies, no relationships were established between such strategies and learning. (3) Most studies on the impact of YouTube on student learning reported positive results in the form of enhanced skills, competencies, interest, motivation, engagement levels, or test performance. We conclude that YouTube is a rich, free, easy-to-use, and enjoyable source of learning content. However, the challenges and risks associated with this platform suggest that it is best suitable for guided learning where teachers make or select the content and include it in a well-defined, pedagogy-driven learning context.

Dampak Youtube Pada Kegiatan Belajar Daring Anak Usia Dini di Tengah Pandemi Covid-19

The purpose of this research is to know the impact of YouTube on early childhood online learning activities during the pandemic. The method used in this research is the quantitative method by testing New Media Theory as applied theory. This research subject used early childhood as a research subject at Islam Insan Taqwa Kindergarten as one of the kindergarten schools that uses an online learning system through YouTube. The results obtained from this study are YouTube has a positive impact on early childhood online learning activities amid the pandemic Covid-19. Aspects of the positive impact are knowledge, comfort, innovation, and practice. The increase in new technology knowledge in early childhood in online learning activities got the highest results by 60%. The highest result from the convenience obtained when carrying out online learning activities at home by 42%. Online learning through YouTube is new or innovative for children with the result of 54%. The result of online learning practices that become the response of early childhood in carrying out online learning activities by 70%. Keywords: YouTube, Online Learning, New Media

The Impact of Youtube on Iraqi EFL Learners’ Academic Achievements in the Islamic University of Diwaiyah: A Critical Essay

The present essay aims at investigating the effects of the educational videos on the college students’ academic achievements. The present paper came after checking the students’ responses to the lecture’s questions submitted by the instructor to the students to see how far the students go with their responses following their tracking YouTube videos. The present essay was based on the quantitative method and data had been collected through a sample survey. The study has revealed that that watching educational videos affected the academic activities and performance of the respondents positively. It also has confirmed that most of the students preferred short animated to summarize the lectures that they were requested to be presented in the upcoming lecture.

YouTube as a New Form of Mediatization

The purpose of this research is to analyze and generalize the features and techniques of the YouTube platform as a new form of mediatization. Research Methodology. To research the features and techniques the following methods were applied, a namely: analysis and synthesis (analyzed the peculiarities and principles of the YouTube platform), comparative method (studied the process of work of the internetplatform and contemporary television), generalization method (generalized major aspects which disclose YouTube from various sides) and systematization method. Scientific novelty. It is for the first time when YouTube is disclosed and analyzed from the side of a new form of mediatization, highlighted new characteristics that differentiate YouTube from modern television, the factors regulating media space were researched. Conclusions. During the research of YouTube as a new form of mediatization, we analyzed the works of media scientists of the studied phenomenon. By the results, we established new features and techniques of the YouTube platform; analyzed the development stages of YouTube; studied the problems and positive factors of impact of YouTube, as a communication channel. YouTube displaces the television from the first place and takes a big share of rating, and this, in its turn, makes a new form of mediatization as a factor of regulation of contemporary media space.

Impact of YouTube advertising on purchase intention: A Pitch

Internet technology has proved its worth in every field of life. Due to its vast penetration, organisations started using this technology as a marketing platform. YouTube is one of the online platforms which is subscribed by millions of users and has become a reliable chanel for advertising. However, the understanding regarding the effectiveness of YouTube advertising remains limited. Accordingly, this PRL applies the pitching template developed by Faff (2015; 2019) to an academic project titled “Impact of YouTube Advertising on Purchase Intention”. In this PRL, researchers develop a framework for a research project to identify the core elements of the research. This letter consists of introduction section, followed by pitchers’ brief commentary and personal reflection on pitching exercise.