Impact Of Sales Research Articles

THE ROLE OF PROMOTIONAL INNOVATION IN ACHIEVING THE COMPANY’S COMPETITIVE ADVANTAGE – CASE STUDY OF “BRANDT” COMPANY

Purpose: The study aimed to highlight the role of promotional innovation and its relation to competitive advantage by identifying the contribution of the elements of an innovative promotional mix in achieving competitive advantage. Methodology: A questionnaire was used to collect data from the study sample, with 34 responses recovered and analyzed using the “SPSS” statistical software. Various statistical methods were employed to test the hypotheses and draw conclusions. Results: The study concluded that promotional innovation plays a significant role in enhancing the competitiveness of the company in question. Among the elements of the promotional mix, innovation in personal sales contributed the most to achieving competitive advantage, followed by innovation in public relations, innovative advertising, and, to a lesser extent, sales promotion. Practical Implications: The findings suggest that businesses aiming to enhance their competitive position should focus on fostering innovation in personal sales and public relations. Attention to these areas can yield a stronger competitive advantage. Originality/Value: This study contributes to the understanding of how different elements of promotional innovation affect competitive advantage, providing a nuanced view of the impact of personal sales, public relations, and other promotional activities in the business context.

Effective Promotional Strategies: Analyzing the Impact of Flash Sale and Cashback Discounts on Impulsive Buying Behavior in Live Streaming Marketplaces

Effective Promotional Strategies: Analyzing the Impact of Flash Sale and Cashback Discounts on Impulsive Buying Behavior in Live Streaming Marketplaces

Impact of Flash Sale on Impulse Buying on E-Commerce Platforms of Gen Z Consumers in Vietnam

The study aims to examine the impact of Flash Sale programs on impulse buying behavior on E-commerce platforms of Gen Z consumers across the nation. The research was conducted with a sample of 453 Gen Z consumers who have made purchases on E-commerce platforms. SEM model was used to analyze collected data. The results indicate that Attitude towards Flash Sale programs, Arousal, and Pleasure all have positive effects on Impulse Buying. Perishability and Limited quantity scarcity positively influence Attitude towards Flash Sale. Limited time scarcity positively affects Arousal. Information, Visuality, Entertainment, and Economic Benefits positively influence both Arousal and Pleasure. The findings of the study can assist E-commerce platforms in developing Flash Sale programs to increase consumer impulse buying behavior, thereby significantly contributing to sales revenue.

Product marketing mode of economic zone by genetic algorithm in economic chaos combination prediction

With the development of the social economy, people continue to innovate in marketing. The most important difference between product marketing and traditional marketing is that it transcends the boundaries of time and space. Due to the development of modern network technology, the product marketing model can operate efficiently and easily, increasing people’s purchasing power in time and space. This paper is a research on the economic zone product marketing model based on a genetic algorithm in predicting the economic chaos combination. It introduces in detail the research method of combining the prediction of economic chaotic combination with a standard genetic algorithm. It also specifically analyzes the impact of three marketing models: a complete online marketing model, an online and offline marketing model, and the introduction of a third-party implanted joint marketing model on the impact of product sales in the economic zone. The research results show that, compared with the first two marketing models, after the introduction of the third-party implanted joint marketing method, the sales of product A are better. Among them, the luxury goods of group c achieved the highest sales volume of 952 in November, while the daily necessities achieved the sales volume of 1607 in December.

Analysis of the Impact of Online Sales on the Beverage Industry

Analysis of the Impact of Online Sales on the Beverage Industry

Impact of Online Sales on The Sustainability of Conventional Traders in Sekupang District, Batam City

Pedagang konvensional adalah individu atau kelompok yang sedang berada di suatu lokasi terbuka terjadi kegiatan transaksi jual beli dengan memungkinkan proses tawar-menawar. Dengan zaman yang semakin modern keberlanjutan pedagang konvensional dapat dipengaruhi dengan adanya penjualan online. Oleh karena itu penulis tertarik untuk melakukan penelitian untuk mengetahui seberapa besar pengaruh adanya penjualan online terhadap keberlanjutan pedagang konvensional di kecamatan Sekupang kota Batam. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik pengambilan data yaitu data primer melalui kuisioner. Metode analisa data dilakukan dengan menggunakan uji statistik regresi linear sederhana. Berdasarkan analisis data yang telah dilakukan diketahui adanya penjualan online mempengaruhi keberlanjutan pedagang konvensional di kecamatan Sekupang kota Batam.

Cost of Production, Cost of Operation, and Net Sales to Net Profit

This research aimed to assess the impact of production costs, operating costs, and net sales on the net income of metal and comparable manufacturing companies listed on the Indonesia Stock Exchange during the period 2016–2020, whether individually or collectively. The data collection employed a purposive sampling method. The findings revealed that production costs had a partial impact on net income, whereas operating costs exhibited an influence on net income, while net sales did not. Collectively, the variables of production costs, operating costs, and net sales exerted a significant effect on net income. The R2 test indicated a value of 0.359. These results substantiate that production costs, operational costs, and net sales jointly contribute to the net income of metal and similar manufacturing companies on the Indonesia Stock Exchange for the 2016-2020 period, accounting for 35.9%. This implies that profit in this study is influential, while the remaining 64.1% is influenced by other factors not considered in this research

The Impact of e-commerce on Local Retail Employment: Examining Heterogeneous Impacts by Employment and Regional Types

ABSTRACT This paper examines the impact of e-commerce on local retail employment and its heterogeneity by employment and regional types, using Korean retail survey. Our findings reveal that the positive impact of online sales expansion is mainly confined to the growth of wage workers, though its elasticity with respect to online sales is much smaller than that of offline sales. When dividing the full sample by regional type, the positive employment effect of online sales on wage workers is significant only in non-metropolitan regions. In addition, the negative impact of online sales on non-wage workers is found only in metropolitan regions.

Impact of Marketing, Sales and Innovations on Business Performance Analysis in Intellectual Capital Research: Latvia, Estonia and Lithuania

Intellectual capital components’ meta system has exploded in the past decade following the four decades of intellectual capital research evolution, followed by wide discussions on definitions, measurements, reporting, impact analysis, etc. The evolution of IC research has been divided into four stages, although the borders between them are fluid and the exchange of ideas has grown in all directions at tremendous speed since the end of the 1990s. The intellectual capital theory has evolved from the resource-based view, competence-based view, and knowledge-based view. Intellectual capital, a new term, appeared in the 1990s and, in essence, coincided with the concept of intangible assets. In particular, researchers agree that the terms “intangible assets”, “trademark”, “good repute”, and “intellectual property” in accounting and valuation activities do not cover everything that should be included in the new concept. It is about using intangible assets as a management object to increase the value of the company by involving previously unused reserves such as knowledge, information technology, customer satisfaction, etc. There is no unified definition; therefore, there is flexibility in using the term. Owing to its significance in the new sustainable reality, intellectual capital has become crucial for growing economies and has been recognized as a fundamental discipline that is thoroughly supported by practitioners and government structures worldwide. On the basis of the analysis of intellectual capital research, research questions can be defined in the form of a block-chain of the research areas, including a) terminology and definition b) components and classification; c) measurement and evaluation systems; d) value creation and, more recently, distortions; e) efficiency and effectiveness; f) reporting and disclosure; g) impact assessment; h) decision-making; and i) indication of contradictions and gaps for further research. The study used a sample of Nasdaq Baltic Issuers in Latvia, Lithuania and Estonia for the prepandemic period of 2012–2019 and collected 84 data units from the annexes to yearly financial statements explaining the cash flow and profit and loss statements of each. As companies are publicly listed, the financial measurements on the performance side were provided by the Morning star reports. Longitudinal regression analysis was applied for the impact analysis. The findings confirm that relational capital, measured as marketing and sales components with proxies for assets, sales revenue and value added, is significant in the case of ROA, ROE, ROS and RBS, which have positive impacts and do not affect the price‒earnings ratio of listed companies in Baltics. The exploratory longitudinal analysis confirms the data regarding the existence of a total of six factors in the pilot study that have an impact on the business performance indicators while showing different levels of significance, directions of impact and time scales, which highlights the unique findings of the current extended research on intellectual capital and is the first time that it has been applied in Baltic countries. Testing for the different proxies and moderate and control variables introduces new aspects to the analysis of the impact of resource deployment on business performance overall. Simultaneously, simplifying the model using composite aggregate ratios on both sides of the equation has created a precondition for optimizing impact models worldwide.

The impact of opportunity sales (discounts) on Impulse purchase for clothes in the Saudi society and measuring the community's awareness of the negative repercussions of Impulse purchase on the environment

This study examines the influence of opportunistic sales on compulsive clothing purchases in Saudi society, with a particular focus on women in Jeddah. The rise of e-commerce and online shopping platforms has transformed the shopping experience, leading to increased impulsive and unplanned purchases, also known as "purchasing gluttony." Using a quantitative approach and a descriptive analysis, this research investigates the impact of discounts and promotions on the inclination towards purchasing gluttony. The findings demonstrate that these strategies significantly influence consumers' tendency to engage in excessive buying. To foster loyalty and regular purchasing behavior, products should have a lasting impact on customers. However, the study reveals a limited awareness among Saudi society regarding the negative consequences of compulsive buying on the environment. Therefore, the study recommends educating consumers about sustainability and their role in promoting rational clothing consumption. It also suggests encouraging retailers and marketers to reduce the frequency of discounts throughout the year, thereby supporting environmental preservation initiatives in collaboration with the Chamber of Commerce. Future research should focus on sustainability and consumer purchasing behavior while shedding light on the adverse effects of compulsive buying on individuals, society, and the environment.

The Impact of Online Sales on Corporate Financing Constraints

China's online sales platforms have surged in the past 15 years, meeting the needs of the majority of consumers and leading economic growth, while also affecting many e-commerce enterprises in terms of investment and financing mechanisms. The ratio of e-commerce online sales to main business income as alternative data contains corporate investment and financing information, and KZ index is finally selected to describe the financing constraints after comparative validation. Using online sales data from Chinese A-share listed companies and some financial data of enterprises in 2016-2022, this paper conducts regression analysis on KZ index and empirically finds that the increase in the online sales ratio is strongly negatively correlated with the degree of funding constraints faced by businesses. With a high degree of participation in e-commerce activities, enterprises will have less financing pressure. This finding brings some inspiration for enterprise operation and financing decisions. Enterprises can reduce the degree of financing constraints by increasing the online sales ratio, so as to better obtain external financing and improve the growth and development of enterprises.

The impacts of worker and total sales of SMEs on economic growth in Central Java Province: Evidence from ARDL Bound Test

This study attempts to examine the impact of workers and total sales of SMEs on economic growth in Central Java Province throughout 2009:1 – 2020:4. The ARDL Bound Test is employed. The findings reveal that worker and total sales have a positive, significant, and linear impact on economic growth in the short-run. Total sales also have a positive, significant, and linear impact on economic growth in the long-run. Conversely, there is no evidence of workers' impact on economic growth. In addition, workers and total sales have a long-run cointegration on economic growth. Therefore, the local government of Central Java Province should emphasize the contribution of SME workers and total sales to stimulate economic growth in the long-run.

COBB-DOUGLAS FUNCTIONAL MODELLING IN ECONOMETRICS (CASE STUDY: THE IMPACT OF SALES AND OPERATIONAL EXPENSES ON NET PROFITS)

This study aims to determine the impact of sales and operating expenses on net income by employing a Cobb-Douglas production function. The study uses a quantitative research design which is implemented in four steps, i.e., data description and ln transformation, quality data test, regression analysis, and hypothetical test. The research sample is in the form of time-series data for the period of January 2021-December 2022, consisting of sales, operating expense, and net profit variables collected from the financial reports of Dafin Cell Store in West Lombok Regency. Our statistics analysis confirms that the sales variable significantly affects the net profits as the value 0,005 of t test is smaller than the significance level 0,05. In contrast, the operational expenses do not affect the net profits as the value 0,836 of t test is larger than 0,05. Simultaneously, both sales and operating variables affect the net profits of Dafin Cell Store since the value of 0,004 of F test is larger than 0,05. Through regression analysis we obtain the mathematical model
 
 which expresses the relationship of sales (X1), operating expenses (X2) and the net profits (Y).

Collaborative capacity planning method of wind-photovoltaic-storage equipment in microgrids considering different energy selling incomes

A microgrid is a promising small-scale power generation and distribution system. The selling prices of wind turbine equipment (WT), photovoltaic generation equipment (PV), and battery energy storage equipment (BES) have a significant impact on microgrid profits, which, in turn, affects the planning capacity of renewable energy. However, existing research has not yet conducted in-depth modeling and analysis for different kinds of energy generation electricity prices. This paper proposes an optimal capacity planning method for wind-photovoltaic-storage equipment, considering different energy selling incomes in microgrids. Stochastic characteristics of renewable energy (WT and PV), selling prices of different types of energy, and timing coupling characteristic are considered in the proposed model. In addition, the configuration capacities of WT, PV, and BES are modeled as discrete decision variables, according to the type of specific equipment. The comprehensive life cycle cost (LCC) is considered an objective function. It can be found that the proposed collaborative capacity planning model is a mathematical programming problem with complex nonlinear constraints and integer variables. To solve this problem, a cultural gray wolf optimization algorithm (CGWO) is applied in this paper. The proposed method’s efficiency, convergence, superiority, and effectiveness are verified through a case study. Moreover, the impact of different new energy sales prices on capacity planning results is also revealed in the article.

Evaluating the impact of direct sales on farms’ sustainability: a comparison of metropolitan and overseas France

In the face of growing demand for local products, farmers are developing direct sales. Our research examines the impact of this strategy on farms’ sustainability. Focusing on the market gardening sector, we compare metropolitan France and its overseas departments: Martinique, Guadeloupe, and Reunion. These insular economies must meet national and European requirements for healthy and local production while complying with specific organizational and geographic conditions. If direct selling is considered an innovation, we first identify the factors, such as characteristics of farmers and their farm, determining its adoption. While establishing the link between such an innovation and performance, we study the impact of direct sales on farms’ sustainability, inspired by the IDEA method. We use representative farm data from 2010 and 2016 and perform a propensity score matching coupled with a difference-in-difference analysis. While the impact of direct sales on sustainability is effective in metropolitan France, more nuanced results are observed in insular economies. Whatever the location, direct sales provide a response to consumers’ expectations in terms of product diversification. While direct sales are initially associated with product processing and tourism, these activities are gradually abandoned, in particular, because of the skills necessary to their realization. In metropolitan France, direct selling modifies the relationship with certifications by developing organic production to the detriment of other types of certification. It is also accompanied by output and employment growth. Our results question the role that the environment in which farmers evolve plays in the sustainability dynamics of farms in island economies.

Combating counterfeits with the Blockchain-technology-supported platform under government enforcement

The intrinsic value of brand names has led to the widespread presence of counterfeits in multi-industries. Although government enforcement plays a role in combating counterfeits, it is difficult to fundamentally curb counterfeiting. This paper examines how the brand-name firm adopts the blockchain-technology-supported (BTS) platform in dealing with counterfeits under government enforcement. We consider a market with a manufacturer (i.e., a brand-name firm) and a counterfeiter. First, we develop a signaling game model to analyze the negative impact of deceptive sales. The results show that, under weak government enforcement and a high rampancy level of counterfeits, deceptive sales will decrease the expected demand for authentic products, the manufacturer’s expected profit, the expected consumer surplus, and the expected social welfare. Although government enforcement forces the counterfeiter to implement non-deceptive sales, it will decrease the expected consumer surplus under symmetric quality information. Then, we develop a Stackelberg game model to analyze the manufacturer’s adoption strategy for the BTS platform. We find that weaker government enforcement will incentivize the manufacturer to adopt the BTS platform. However, the manufacturer does not always adopt the BTS platform even if the counterfeiter implements deceptive sales. Finally, we analyze the effect of adopting the BTS platform under government enforcement. We reveal that the role of the BTS platform in improving consumer rights is stronger than that in combating counterfeits, and the effect of adopting the BTS platform will strengthen as government enforcement weakens.

The nutritional cost of beef bans in India

We study the impact of beef sale and possession bans in India on women's anemia by leveraging a natural experiment arising from the state-level rollout of beef bans. We hypothesize that these bans differentially affect groups that traditionally eat beef - Muslims, Christians, and Scheduled-Caste Hindus. We compile rich data on beef-ban legislation by states over time and harmonize them with household and individual level data on biomarkers and consumption. Estimating a triple difference-in-differences model, we find that bans reduce women's hemoglobin levels in beef-eating communities by 1.2 g/L and increase severe anemia by 27 percent of the mean level.

The impact of green investment, media coverage, and international sales on carbon emission disclosure with audit committee as the moderating variable

This study aims to examine the effect of green investment, media exposure and international sales on disclosure of carbon emissions with the audit committee as a moderating variable. Researchers took data on companies from 2018 to 2021 and used energy company analysis units, basic materials and non-cyclical consumers listed on the Indonesia Stock Exchange. The method of determining the sample in this study is using purposive sampling. The results of this study indicate that green investment has a positive and significant effect on disclosure of carbon emissions, while media exposure and international sales have no significant effect on disclosure of carbon emissions, while the audit committee moderates the effect of green investment and international sales on disclosure of carbon emissions, and the audit committee does not moderate the influence of media exposure on disclosure of carbon emissions.

The impact of in-store sales personnel’s altruistic behaviors on store image: a cross-category study in Japan

ABSTRACT Online sellers continue to grow at the expense of traditional brick and mortar retailers. For traditional retailers to remain competitive in this modern consumer age, it is essential to identify the dynamics of effective customer interaction, to foster positive perceptions of the store. Specifically, in this cross-category study of almost one thousand retail consumers in Japan, the findings show that the behavior of sales personnel affects perceptions of altruism, trust, and expertise. Both directly and indirectly, these customer perceptions significantly impact store image. The existence of a traditional business philosophy of Omotenashi, makes Japan a good place to observe and study altruism in retail customer-sales personnel relationships.

The Impact of Alcohol Sales in A College Football Stadium on Healthcare Utilization.

In 2021, a large Midwestern university began selling alcohol to spectators within the football stadium for the first time. The stadium routinely hosts >65,000 spectators, and drinking alcohol is highly prevalent at pre-game tailgating events. Our goal in this study was to determine the impact of in-stadium alcohol sales on the incidence of alcohol-related emergency department (ED) visits and local emergency medical services (EMS) calls. We hypothesized that the availability of alcohol throughout the stadium would lead to an increase in alcohol-related patient presentations. This was a retrospective study including patients who used local EMS and presented to the ED on football Saturdays in the 2019 and 2021 seasons. There were 11 Saturday games with seven home games each year. The 2020 season was excluded due to the impact of COVID-19- related restrictions on attendance. Trained extractors using predefined criteria reviewed records for each patient to determine whether the visit was alcohol related. Using logistic regression analysis we examined the odds of an EMS call and ED visit being alcohol-related before and after the start of stadium alcohol sales. We compared characteristics of visits before and after the onset of stadium alcohol sales using Student's t-test for continuous variables and chi-square test for categorical variables. In 2021, after the onset of in-stadium alcohol sales, there were a total of 505 emergency calls to local EMS on football Saturdays (home and away), and 29% of them were for alcohol-related incidents down from 36% of 456 calls in 2019. After adjustment for covariates, the odds of a call being alcohol-related were lower in 2021 than 2019, but this difference was not significant (adjusted odds ratio [aOR] 0.83, 95% CI 0.48-1.42). Looking specifically at the seven home games each season, the difference was more pronounced (31% of calls in 2021 compared to 40% in 2019) but not statistically significant after adjustment for covariates (aOR 0.54, 95% CI 0.15-2.03). In the ED, 1,414 patients were evaluated on game days in 2021 and 8% of them for alcohol-related reasons. This is similar to 2019, when 9% of the 1,538 patients presented due to alcohol-related complaints. After adjustment for covariates, the odds of an ED visit being alcohol-related were similar in 2021 and 2019 (aOR 0.98, 95% CI 0.70-1.38). There was a decrease in alcohol-related EMS calls on home game days in 2021, although the result was not statistically significant. In-stadium alcohol sales had no significant impact on the frequency or proportion of alcohol-related ED visits. The reason for this outcome is unclear, but it is possible that fans drank less at tailgate parties knowing they could consume more once the game started. Long lines and a two-beverage limit at stadium concessions may have kept patrons from consuming excessively. The results of this study may inform similar institutions regarding the safe implementation of alcohol sales during mass-gathering events.