Impact Of Sales Promotions Research Articles

Pengaruh Promosi Penjualan terhadap Minat Beli Konsumen pada Produk Kosmetik Brand Lokal Somethinc

This research was conducted on the Somethinc Cosmetic Product Brand with a research place on the Shopee Marketplace and Tiktok Shop, aiming to find out how sales promotion affects consumer buying interest in Somethinc cosmetic products, find out how the impact of sales promotion on consumer buying interest in Somethinc products and what factors influence consumer buying interest in Somethinc products. The research method used is a quantitative method where the type of research is Descriptive. The sample in this study were 100 respondents who had purchased Somethinc cosmetic products on the Shopee Marketplace and Tiktok Shop.

AN EMPIRICAL STUDY ON IMPACT OF ADVERTISING VS SALES PROMOTION IN CONSUMERS BUYING BEHAVIOR

The report is based upon the impact of advertising as well as sales promotion in the consumer buying behavior. The main objective of this research was to compare efficacy of Product Advertising and Sales promotion on Consumer Buying Decision. A questionnaire is made to gather the information which is a primary and most appropriate method for collection of data. This questionnaire includes: This is an adequate number which enabled me to analyze and derive the answers pertaining to my objective. In accomplishing the objectivity, market visits and interactions were made with the consumer that included variety of consumers and accordingly tried to analyze the consumer buying behavior. Various conclusions which came up with such as Advertising and Sales Promotion play an important role. The Age factor plays a significant role for the selection of products from advertising and sales promotion. But the impact of sales promotion is more because they interact with the product more in this. Hence the touch and feel of product is very important in Indian market. Otherwise people do not buy the products. All these factors led me to conclude that the Sales promotion and advertising are not affective at some purchase stages. The study should be extended to different product categories in fast moving consumer durables. KEYBOARD: attract customer, marketing, sales promotion.

Impact of sales promotion and product quality on zoya customer purchase interest

This research analyses the influence of Sales Promotion and product Quality on Purchase Interest through Brand Awareness. This is a significant concern because product quality is an important thing that every company must strive for if it wants to compete in the market. The object of this research is Zoya Kudus. The sampling technique used purposive sampling with the rule of thumb formula to produce a sample of 120. The analysis tool in this research used SEM-AMOS. This research shows that Sales Promotion and Product Quality have a positive and significant effect on Brand Awareness. Sales Promotion and product quality have influenced purchase Intention. Sales promotion on purchasing interest through brand awareness influences partial mediation. Product quality on purchase intention through brand awareness has a mediating influence, but the influence is weak.

Pengaruh Promosi Penjualan dan Ulasan Produk terhadap Keputusan Pembelian Online Pengguna E- Commerce Lazada Pada Masyarakat di Kecamatan Plumpang Kabupaten Tuban

The aim of this research is to find out the impact of sales promotion and product reviews partially or simultaneously on online purchasing decisions of Lazada e-commerce users on the community in Plumpang district of Tuban. A type of quantitative research with a sample of 100 samples. The types of data used are primary and secondary data, obtained from the dissemination of surveys and library studies. The data testing in this study is validity test, reliability test, classical assumption test consisting of normality, multicolinearity, and heteroskedastisity tests, then double linear analysis test, t test (partial), F test (simultaneous), correlation test and determination test processed using computer software SPSS version 20.0 for windows. The results of the research showed that partly the variables of sales promotion and product reviews influenced the purchase decision, while the variable of product quality did not influence the online purchase decision of e-commerce in the community in Plumpang district of Tuban. In addition, price variables, product reviews and transaction security contribute to the purchase decision. Keywords: sales promotions, product reviews, purchase decisions

The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentions

By 2022, Gen Z and millennial consumers dominated Shopee usage in Indonesia. Similar e-commerce platforms are forced to constantly innovate to remain competitive in the market due to increasing competition. Therefore, the primary focus of e-commerce platform development should be on the user interface, user experience design, and promotions that are appealing and easy to access so that potential customers are inclined to repurchase. This research aims to determine the influence of UI design, UX design, and promotions on the repurchase intention of users of the Shopee application. The sampling method used was systematic sampling. Ninety-six respondents are included in the sample. This study uses descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing for data analysis. SPSS Statistics 28.0 was used for data processing. The study found that user interface design, user experience design, and sales promotions statistically impact the repurchase intention of users of the Shopee application. The results demonstrate the effectiveness of repurchase intent in e-commerce.

Impact of Sales Promotion and Consumer Innovativeness on Online Impulse Buying Behavior with the Moderating Role of Buying Power

Impact of Sales Promotion and Consumer Innovativeness on Online Impulse Buying Behavior with the Moderating Role of Buying Power

Impact of sales promotion and consumer innovativeness on online impulse buying behaviour with the moderating role of buying power

Impact of sales promotion and consumer innovativeness on online impulse buying behaviour with the moderating role of buying power

A Study on Impact of Sales Promotions on Consumer Buying Behavior regarding Garment Products – a Post COVID-19 Study of Rajkot City.

A Study on Impact of Sales Promotions on Consumer Buying Behavior regarding Garment Products – a Post COVID-19 Study of Rajkot City.

IMPACT OF SALES PROMOTION AND CONSUMER TRUST ON STAYCATION INTEREST IN JAKARTA FOUR-STAR HOTEL DURING COVID-19 PANDEMIC

The purpose of this study was to find out how the impact of Sales Promotion and Consumer Trust on Staycation Interest in Jakarta four-star hotel during Covid-19 pandemic. The research method used is descriptive quantitative research method using a sample of 100 respondents and 16 statements. Sales Promotion with a mean of 3.50 is in the very good category, Consumer Trust with a mean of 3.52is also in the very good category, and Staycation Interest with a mean of 3.36 is in the very high category. Sales Promotion has an effect on staycation interest by 16% and the remaining 84% is influenced by other variables not examined in this study. Consumer Trust has an effect on staycation interes by 43.5% and the remaining 56.5% is influenced by other variables not examined in this study. Sales Promotion and Consumer Trust have an influence on Staycation Interest by 45.1% and the remaining 54.9% is influenced by other variables not examined in this study.

A Study on Impact of Sales Promotion and Offers on Customers of General Merchandise Products at Retail Stores in Hubli

Abstract: A study on “The impact of sales promotion and offers on customers of general merchandise products” the main objective of the research to study the impact of sales promotions and offers on customers .Hubli being one of the fast growing cities of Karnataka has slowly started witnessing a change with respect to shopping. People here, are willing to have a shopping experience similar to metro cities. A study on the impact of sales promotions and offers on customers of general merchandise products at big bazaar at Hubli in order to understand the consumer’s attitude towards the sales promotions of specific company such as Big Bazaar and the basis on what it is expected by them. The report includes detailed study of the industry profile and about the organization. This study enhances the process of understanding the consumers through the survey conducted on them. This study is explorative in nature, including a survey and fact finding. Simple random sampling procedure was used to select the sample. Through this study an attempt has been made to understand the mind set of customers about big bazaar and accordingly the recommendations has been made with the help of findings & customer’s suggestions. The main objective of the study is to understand the attitude and perception of customers towards Big Bazaar. The data for the study is based on 100 samples, which is collected in the form of structured questionnaire. The study is confined only to the customers who shop at Hubli. Both primary and secondary data are used for the study. Primary data was collected with the help of structured questionnaire to extract necessary data from the respondents. Secondary data was collected from company websites. Questionnaire consists of dichotomous; ratings scale questions and open-ended questions. The collected data was analyze and interpreted by using statistical tools and graphical representation has been done. Keywords: Sales promotions, impulsive buying, types of promotions, organized retailing.

Impact of Sales Promotion, Advertising and Direct Marketing on Sale of Cosmetic Products

Retail markets have been one of the most rapid-growing markets in the world for the last decade; to stay competitive, retailers use effective sales promotions tools and that become a vital technique for marketers to stimulate consumer buying behavior towards purchasing any product. This study aims to determine the impact of the most used tools of sales promotion in the retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects: brand switching and customer loyalty. This study based on a literature review, conceptual framework and hypothesis which open the door for future researchers to expand more in this field.

Pengaruh Sales Promotion dan Personal Selling Terhadap Keputusan Pembelian Sepeda Motor Yamaha Di Kota Jombang (Studi Kasus di Dealer Sentra Sentosa Motor)

The purpose of this research is to analyze the impact of sales promotion and personal selling on Yamaha motor purchase decision in Jombang (study case at Sentra Sentosa Motor Dealer). The research using 70 random samples of customers that have make decision to buy Yamaha motorcycle by distribute questionnaire to them. The methodology of this research is quantitative with causal analysis methode. The data analysis technique using double linear regression. The result of this research showed that: (1) partially, sales promotion has significant effect on Yamaha motor purchase decision at Sentra Sentosa Motor dealer Jombang. (2) partially, personal selling has significant effect on Yamaha motor purchase decision at Sentra Sentosa Motor dealer Jombang. (3) simultaniously, sales promotion and peesonal selling have impact on Yamaha motor purchase decision at Sentra Sentosa Motor dealer Jombang.

Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

The purpose of this study was to examine the impact of sales promotion on consumer’s impulse purchases in retail industry in Karachi, Pakistan. The study also aims to identify the impact of the most reliable sales promotional tools i.e., (free-sample, buy one get one, price discount, and coupons). A sample size of 200 respondent were surveyed through questionnaires that were filled through electronically and manually. The data was analyzed using CFA (Confirmatory Factor Analysis) and SEM (Structural Equation Modeling) for testing hypothesis. The results suggested that the impact of sales promotional tools has positive effect on consumer impulse purchases. They are attracted more to the store by these offerings especially price discount and buy one get one as compared to other means. This study would help retailers to make sales promotion a more effective way to gage consumers by attracting them to most worthy offer. Moreover, retailers can plan better for competitiveness and make more profit on short term basis.

Promotional Framing of Green Products: Mediating Role of Sale Proneness

The impact of sales promotion in boosting short-term sales is well established in the literature. While there are ample studies on the impact of sales promotion on conventional products in western countries, there is very scant research on the effect of promotions on green products and almost nonexistence research in emerging economies. This research addresses this gap by doing a comparative assessment of economically equivalent bonus pack sales promotion and price discount sales promotions on green versus non-green products through two experiments designed as a 2 (green product motivation: hedonic vs. utilitarian) × 2 (promotional frame: price discount vs. bonus pack) × 2 (discount level: low vs. high) between-subjects study, and 2 ( product types: green, non-green/control) × 2(promotional frame: price discount, bonus pack) between-subjects study. This research further examines the mediating role of sale proneness in the purchase process. The findings of this research indicate that buyers' preferences for promotion are quite varied for the purchase of green versus non-green products, and the price discount increases sale proneness which exerts a negative impact on product purchase willingness. Accordingly, this study has some theoretical and practical implications.

Impact of sales promotion on customer purchase intention with respect to organized retail industry

Impact of sales promotion on customer purchase intention with respect to organized retail industry

Impact of Sales Promotion on Customer Intention to Purchase High Involvement Product

Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial design, with the aim of examining the difference in purchase satisfaction and behavioral intention between consumers’ different personal value and sales promotion techniques preferences for high involvement product from retailing service perspective. The findings from this study expand current knowledge on similar areas of sales promotion where this study details the variance effect of personal value and salespromotion techniques preferences on purchase satisfaction and behavioral intention. The study suggests to practitioners that it is crucial to understand the impact of personal value and sales promotion techniques preferences, particularly when selecting appropriate strategies for better market segmentation and targeting for high involvement product.

Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers? Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception? Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic and utilitarian benefits mediate the relationship between sales promotion and consumer perception about the product in the context of the Indian consumer. Moderating impact of gender is also found. Female consumers give more preference to the hedonic benefits of sales promotion while male consumers are more attracted to the utilitarian benefits.

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

Sales promotion is known for providing additional benefits to the consumers and these benefits may have an impact on the development of consumer-based brand equity. Although previous studies have reported a positive influence of sales promotion on brand equity, but the impact of sales promotion’s benefits (i.e., hedonic and utilitarian benefits) on brand equity is less understood. This study examined the possible influence of sales promotion’s hedonic and utilitarian benefits on four components of brand equity (i.e., brand awareness, brand association, perceived quality and brand loyalty). A model is proposed to show the relations between sales promotion’s benefits and component of brand equity. This study includes a sample of 265 consumers of fast-moving consumer goods from Madhya Pradesh state in India. A covariance based structure equation modelling technique was used for data analysis and interpretation. Research findings revealed that the utilitarian benefit of sales promotion has maximum impact on brand loyalty, while the hedonic benefit of sales promotion has maximum impact on brand association. It provides a way of utilizing the benefits of sales promotion to create and support brand equity. Hedonic benefits of sales promotion can be utilized to make consumers associated with the brand, while utilitarian benefits of sales promotion can be utilized to enhance a repeat purchase of the brand.

Impact of Sales Promotion on Consumer Behavior:AnAnalytical Study of Readymade Garmentsand Footwear Segments

The present day marketing is consumer as well as society oriented. The basic task of needs and wants satisfaction is performed by marketing management of all the companies. To accomplish this task of marketing, the management has to aware, attract and retain consumers for its offerings. Sales Promotion is one such tool which is extensively used by marketers to attract and retain consumers. It is used as an incentive or motivation for the consumers to try/buy the product being promoted. A lot of time, money and other resources are employed in this regard. It is thus very important to analyze the impact of different Sales Promotion techniques on Consumer Behavioral variables. The present study uses Structural Equation Modeling to analyze this impact. Discount and Buy-one Get-one (BOGO) have been taken for Sales Promotion (SP) while Product Trial (PT), Brand Loyalty (BL) and Spending More (SM) are the variables considered for Consumer Behavior. Moreover, the differences between garment and footwear segment have been explored. The data has been collected through self administered questionnaire using mall intercept method in Delhi-NCR.

Impact of sales promotions on high involvement products purchase: A study conducted in Ahmedabad and Gandhinagar region of Gujarat

Sales promotion targeted to high involvement products often require different strategies as the customer devotes much time and substantial risk is involved. Marketers, hence try to engage customers by sales promotions strategies which have long term impact and are credible to customers. This study focuses on measuring impact of sales promotions on high involvement products with measurement of impact being high, moderate and low. The high involvement products under considerations are mobiles and wrist watches. This study covers target respondents as individuals who are employees or businessmen living in Gandhi nagar and Ahmadabad region of Gujarat state. This study by application of Factor Analysis tries to identify vital few factors that customers focus while responding to sales promotions. This study tries to understand impact of sales promotions on creating price sensitivity among customers in perspective of high involvement products. This study focuses on knowing the impact of sales promotions on brand switching in the context of high involvement products. As types of sales promotions incorporated by marketers to promote high involvement products, this study takes into account % off on a particular product, easy EMI options, credit card offers, after sales service options and bundled promotions.