Impact Of Privacy Concern Research Articles

Determinants of Purchase Intention in Social Media Advertising

Purpose: This study aims to explore the relationship between social media advertising, habit, privacy concern, and purchase intention among social media users interested in travel and leisure. Theoretical reference: The study draws upon theories related to consumer behavior, advertising effectiveness, and habit formation, as well as literature on privacy concerns in online environments. Method: Purposive sampling was employed, resulting in a sample size of 298 respondents. Data analysis techniques, likely including correlation and regression analysis, were utilized to examine the relationships between social media advertising, habit, privacy concern, and purchase intention. Results and Conclusion: The analysis revealed a statistically significant positive relationship between social media advertising and purchase intention, as well as between habit and purchase intention. However, the impact of privacy concern on purchase intention was positive but not statistically significant. Furthermore, habit was found to partially mediate the effect of social media advertising on purchase intention but was unable to mediate the effect of privacy concern on purchase intention. Implications of research: The findings underscore the importance of high-quality advertising on social media platforms and the cultivation of positive habits related to travel and leisure activities. Moreover, while privacy concerns positively influence purchase intention, the role of habit in mediating the effect of social media advertising demonstrates its significance in shaping purchase intention. Practically, these insights can aid companies in refining their advertising strategies and better understanding the behavioral dynamics of social media users, including their habits and privacy concerns. Originality/value: This research contributes to the existing literature by specifically examining the interplay between social media advertising, habit formation, privacy concerns, and purchase intention within the context of travel and leisure. The study offers valuable insights into the complexities of consumer behavior in online environments and provides practical implications for companies aiming to enhance their marketing strategies in the social media landscape.

Motivators and concerns for real-time online classes: focused on the security and privacy issues

ABSTRACT As education is increasingly going online, propelled by the COVID-19 outbreak, how to build student engagement has become critically important, and it is, therefore, necessary to explore the motivators and barriers to student engagement comprehensively. Given the nature of an online learning environment, this study specifically focused on security and privacy concerns as the major issues that may be restricting student engagement. Based on the data collected from 296 students studying at Y University, South Korea, this study reported the results of the structural model test supporting that perceived usefulness and peer behavior directly influence real-time online class participation intention. This study further showed the negative impact of privacy concern and security concern on the perceived ease of participation, which consequently influences RTOC participation intention through perceived usefulness and peer behavior. As technology-enabled contactless activities, including online education, have become new normal, this study’s approach will provide insightful implications that help encourage student participation and active learning.

The Impact of Privacy Concern on Consumer Behavior

The Impact of Privacy Concern on Consumer Behavior

Adding Voice to the Omnichannel and How that Affects Brand Trust

Consumers can use alternative methods to interact with or access a brand through their mobile devices. They can type a response using a touchscreen keyboard (touch interaction) or use voice response while holding a mobile device (combined voice and touch interaction). In this study, we look at the impact of these different types of interaction on personal engagement and the effect on brand trust as relevant concerns to managers in the digital, mediated context. Using a framework based on sensory marketing and Dual Coding Theory, we conducted 2 one-way between-subjects experiments with a two-level interface interaction considering a hedonic product (Experiment 1) and utilitarian product (Experiment 2). Findings confirm a three-way interaction such that the impact of privacy concern on the relationship between personal engagement and trust depends on the nature of the platform interaction; touch vs. combined touch and voice. We also find that adding voice to the platform interface has the counterintuitive effect of reducing engagement with that platform. All in all, our results provide novel insights into the role of touch and voice in the online context when it comes to consumers' decision-making.

Impact of Privacy Concern on Using Mobile Social Networking Apps: An Empirical Study

In this study, we investigated the level of privacy concern among users of mobile social networking (MSN) apps, and the effect of users' privacy concern on their acceptance of MSN apps. Based on the social exchange theory as well as the uses and gratification theory, we developed a research model to hypothesise the relationships among privacy-related constructs. We tested the research model using the data collected from a survey study. Our data analysis indicates that survey respondents have privacy concern when using MSN apps. However, the direct effect of privacy concern on user's behavioural intention is not statistically significant, while enjoyment has a significant positive influence on the behavioural intention. The antecedents of enjoyment and privacy concern are found to significantly affect their respective dependent variable. The findings help researchers and practitioners better understand the impact of privacy concern on users' acceptance of MSN apps.

Impact of privacy concern on using mobile social networking apps: an empirical study

Impact of privacy concern on using mobile social networking apps: an empirical study

프로스포츠 구단의 모바일 앱 사용에 대한 프라이버시 염려가 지속사용의도에 미치는 영향: 금전적 보상 및 서비스 혜택의 조절효과

프로스포츠 구단의 모바일 앱 사용에 대한 프라이버시 염려가 지속사용의도에 미치는 영향: 금전적 보상 및 서비스 혜택의 조절효과

프라이버시 염려와 제도적 신뢰가 프라이버시 의사결정에 미치는 영향: 전자상거래와 위치기반서비스의 비교

프라이버시 염려와 제도적 신뢰가 프라이버시 의사결정에 미치는 영향: 전자상거래와 위치기반서비스의 비교

Sharing personal genetic information: the impact of privacy concern and awareness of benefit

Purpose Human genomic research (HGR) demands very large pools of data to generate meaningful inference. Yet, the sharing of one’s genetic data for research is a voluntary act. The collection of data sufficient to fuel rapid advancement is contingent on individuals’ willingness to share. Privacy risks associated with sharing this unique and intensely personal data are significant. Genetic data are an unambiguous identifier. Public linkage of donor to their genetic data could reveal predisposition to diseases, behaviors, paternity, heredity, intelligence, etc. The purpose of this paper is to understand individuals’ willingness to volunteer their private information in this high-risk/high-reward context. Design/methodology/approach The authors collect survey data from 273 respondents and use structural equation modeling techniques to analyze responses. Findings The authors find statistical support for our theorization. They find that while heightened awareness of the benefits and risks of sharing correlates with increased privacy concerns, the net impact is an increase in intention to share. Social implications The findings suggest that prescriptive awareness might be an effective tool with which policy-makers can gain the sufficient voluntary participation from individuals necessary to drive large-scale medical research. Originality/value This study contributes a theoretically and empirically informed model which demonstrates the impact of awareness and privacy concern on individuals’ willingness to share their genetic data for large-scale HGR. It helps inform a rising class of data sufficiency problems related to large-scale medical research.

Impact of privacy concern in social networking web sites

PurposeThis study aims to understand the impact of users' privacy concerns on their acceptance of social networking web sites (SNWs).Design/methodology/approachThis paper develops two research models, with privacy concern conceptualized either as an antecedent of acceptance intention, or as a moderator of the relationships in the technology acceptance model (TAM). Using a survey questionnaire, empirical data were collected from 428 undergraduate college students. Structured equation modeling was used to test the validity of the proposed research models.FindingsThe privacy concerns of the research respondents were found to be statistically significant. However, they did not directly affect users' acceptance of social networking web sites. Instead, privacy concerns did moderate the effects of perceived usefulness, and perceived ease of use, on users' intention to continue to use SNWs.Research limitations/implicationsThe study identifies the theoretical foundations of privacy and privacy concerns in the context of SNWs. This empirical study, based on an established theoretical foundation, will help the research community to gain a deeper understanding of the impacts of privacy concern in the context of social networking.Practical implicationsThe findings of this study can provide SNW operators with useful strategies and tactics to enhance users' acceptance depending on their level of privacy concern.Originality/valueWith the worldwide rapid growth of SNWs, there have been ongoing concerns about how users' private information is viewed or used by others. This study provides much needed empirical evidence about the impact of privacy concerns on users' acceptance of SNWs.