Impact Of Marketing Strategies Research Articles

A Study on Consumer Preference towards Dove Products

This research aims to conduct a comprehensive study on consumer preferences for Dove products, a prominent brand in the personal care industry. With a focus on understanding the factors that influence consumer choices, this study employs a mixed-methods research design, including surveys, interviews, and product assessments, to explore the depth of consumer preferences for Dove products. Key objectives include analyzing consumer perceptions of product quality, brand loyalty, effectiveness, and the impact of marketing strategies on purchasing decisions. The study aims to identify the most popular Dove products and the reasons behind their popularity among consumers. Additionally, it seeks to understand the role of factors such as brand image, ingredients, and ethical considerations in shaping consumer preferences for Dove products. The findings of this research are expected to provide valuable insights for Dove and other players in the personal care industry, assisting them in refining their product offerings, marketing strategies, and overall customer satisfaction.

Impact of Marketing Tactics on the Performance of Oyster Mushroom Cultivation among Small-Scale Farmers: A Study in Mumias Division, Mumias Sub-County, Kenya

Mushrooms, as macro-fungi capable of thriving above and below ground, are a rich source of nutrients and can be successfully cultivated within well-ventilated structures using organic substrates. China is the global leader in Oyster mushroom production, accounting for 80% of the total output, with Africa contributing relatively little. In Kenya, two mushroom species are grown: Button and Oyster, with a combined annual production of 500 tons and an additional 150 tons imported. Button mushrooms dominate production at 95%, while Oyster mushrooms represent only 5% of the total output. Among farmers, the majority (80%) focus on cultivating Oyster mushrooms, while the remaining 20% prefer Button mushrooms. Despite the availability of suitable substrates and the preference of growers, the performance of Oyster mushroom cultivation has remained suboptimal. Consequently, the impact of marketing strategies on Oyster mushroom performance has remained uncertain. This study aimed to investigate the influence of marketing strategies employed by farmers. The research was grounded in Innovation theory and guided by a conceptual framework. A descriptive research design was adopted, with a study population of 300 individuals, and a random sample of 30 respondents was selected using cluster random sampling. Data were collected through questionnaires and interview guides and analyzed using SPSS. The results revealed that 56.7% of the farmers sold mushrooms in rural open markets, while 43.3% supplied their produce to hotels and restaurants. Furthermore, 53.3% of farmers engaged in personal selling, whereas 46.7% relied on vendors for distribution. In terms of sales, 76.7% marketed mushrooms through their respective groups, while 6.7% used retailers. Regarding packaging, 96.7% of farmers utilized polythene bags, with a small proportion (3.3%) opting for bottles. On pricing, 70% sold 50gm packages for Ksh 100, while the remaining 30% offered 1kg packages priced at Kshs 2000. A significant majority (83.3%) of farmers sold processed mushrooms, while 16.7% focused on fresh mushrooms. In conclusion, the study found that existing marketing strategies had a limited impact on the performance of Oyster mushroom cultivation. The study recommends intensive training, the development of incentive schemes, the construction of cold storage facilities, and the formation of mushroom cooperatives to enhance the industry's performance. The findings of this research have implications for policymakers, mushroom growers, scholars, and researchers in the field. Keywords: Mushroom, Oyster, production, marketing strategy

Influence of Market Mix Strategy (Marketing Mix) Towards the Increase in the Number of New Students of SDIT Ar-Treatise Seteluk

Background: Education is one of the efforts made to improve the quality of human resources which in essence helps, humans, to be smart, smart and smart. The school is one provides institutions that provide education and learning for children who are not only normal but also have special needs.
 
 Objective: To explain the effect of the educational marketing mix at SDIT Ar-Risalah on the increase in the number of students.
 
 Method: Based on the title proposed by the researcher, namely "The Effect of Educational Marketing Mix on the Improvement of Students at SDIT Ar-Risalah Seteluk", this study uses quantification research, which is a process where research data in the form of numbers, then analyzed using statistical tests.
 
 Results: Education services at SDI Surya Buana and MIN Malang 2 prioritize efforts to fulfill customer satisfaction. Marketing strategies in improving the image are carried out, namely direct, indirect, differentiation, and financing. The impact of marketing strategies and their implications on imaging at SDI Surya Buana and MIN Malang 2.
 
 Conclusion: From the results of data analysis and discussion, the author can conclude that: Marketing Mix has a positive and significant effect on the Increase of Students at SDIT Ar-Risalah Seteluk.

How can European museums reach sustainability?

PurposeThis research aims to provide evidence of the impacts of market orientation, customer value approach (through prestige, value for money and reputation for quality) and innovation on museum sustainability.Design/methodology/approachThe model is analysed through partial least squares (PLS-SEM), using a sample of 549 European museums.FindingsThe results reveal that reputation for quality, prestige, innovation and value for money positively and significantly influence museum sustainability. Interestingly, the most meaningful linkage is between market orientation and innovation.Practical implicationsThis research helps museums that need to increase their customer value and innovativeness so as to ensure museum sustainability. It proves that museum managers have to increase employees’ involvement in decision-making processes.Originality/valueBy using a wide sample of European museums, this study suggests that museum managers need to consider the impact of marketing strategies and customer value perceptions on the economic and social sustainability of museums.

Development of e-commerce in world and Turkey and the impacts of marketing strategies in e-commerce on Turkey s economy

The aim of this study is to investigate the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Economic indicators is used and and questionnaire method is applied to analyze the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Results show that e-commerce is gaining a momentum in the world and Turkey as well, and e-marketing strategies are positively related on economy, both macroeconomic and microeconomic. E-commerce has lead to economic growth, facilitating trade and providing job creation in many countries. E-commerce in Turkey has also developed since 1990’s and Turkey ‘s economy takes an advantage of e-commerce. Therefore, there should be more policies that will e-commerce in Turkey to reach high level growth rates and employment. Additonally, marketing strategies will be important for e-commerce inclusion. These strategies bring new opportunities to both producers and consumers. Therefore, e-marketing strategies should be widespread to whole economy.

Dinâmica da participação de mercado durante o lançamento de novas marcas em produto de compra rotineira

A participação de mercado tem comportamento diário instável. Quando uma nova marca é lançada, ela provoca rupturas na dinâmica do mercado, mas não explica exclusivamente as flutuações desse indicador competitivo. As estratégias de branding e de precificação auxiliam essa explicação. O estudo investiga o impacto da introdução de novas marcas na participação de mercado e o impacto das estratégias de marketing no ponto-de-venda em períodos prévios e posteriores ao lançamento. Utilizou-se delineamento longitudinal de oito marcas de um produto comprado rotineiramente durante 365 dias. As Equações de Estimativas Generalizadas (GEE) mostraram-se adequadas para as regressões em dados de painel. Os resultados revelam que: (1) o lançamento tem um brusco impacto negativo na participação de mercado de todas as marcas pré-existentes durante os primeiros dias e um atenuante impacto semanas depois para quase todas as marcas, com exceção da pioneira; (2) a introdução de marcas explica pouca variação da participação de mercado; (3) as estratégias de precificação e de branding (diferenciação de atributos e de oferta de valor pela percepção dos consumidores) têm efeito exponencial e explicam bastante as dinâmicas das variâncias da participação de mercado; (4) as estratégias de precificação deixam de ter efeitos extremos na participação de mercado com a introdução de marca; e (5) as estratégias de branding passam a ser mais relevantes em períodos pós-lançamento. A pesquisa permite avançar os conhecimentos sobre o desempenho de marcas em períodos de introdução de novas marcas no mercado.

Marketing strategies of private and public sectors banks in Indore city

Marketing plays an important role to increase the institutional sales. It provides the awareness to business customers about their products and services and explains the benefits of using their products and services so that they can deliver the best to their customers. For example a hotel chain that sources its raw material from a quality raw material supplier ensures that it will deliver good food and services to end user. Business to business selling is expanding its footprint across all the industries. There are very limited researches available which explains how marketing strategy impacts the institutional selling. With this view, this research has been conducted to understand how marketing strategy impacts the institutional sales. In order to provide a clear focus, the research covers banking industries both private and public banks. This research is also based on the Impact of marketing strategies on Institutional sales in Indore District.

The impact of marketing strategies on profitability of small grocery shops in South African townships

The study argues that a complete “paradigm shift” in the grocery shop business sector is necessary. This will result in interventions which improve the quality of strategic marketing decisions and consequently profitability of the grocery shops. Due to the lack of a model available on how marketing strategy affects the profitability of grocery shops, a comprehensive literature search was done and norms of marketing strategies were developed and subsequently used to benchmark the practices of grocery shops in Mdantsane, East London. The grocery shop owners or managers were asked their manipulation of the marketing mix variables in their effort to attain profitability. A total of 36 grocery shops were examined within the context of the research framework. Key words: Marketing strategies, profitability, Mdanstane, township.

Analyzing the Success Drivers of e-Business Companies

Although there is a growing amount of theoretical literature, only limited attention has been allocated to empirically determine the relative influence of a broad set of strategic success factors of e-business companies across several industries. We concentrate on the impact of marketing strategies and chosen business models and differentiate between direct and indirect drivers on revenue and profitability in order to estimate the total effect of a certain strategy or business model. Based on a survey of 147 e-businesses from different industries we empirically test, with the help of seemingly unrelated regression models, the relative importance of the various strategy elements. Our estimation results show that business models where the firm profits from transactions (e.g., via fixed access or usage fees) and is able to sell pricy products and services are well suited to reach profitability. The by far most important element of the marketing strategy is the achieved customer satisfaction, which has a significant and strong effect on revenue, but only a moderate direct effect on profitability. Due to our modeling approach we find that the total elasticity of this element of the marketing strategy is driven by the indirect effect from revenue on profitability

What residents don't know about physician-pharmaceutical industry interactions.

Little is known about the knowledge and skills internal medicine residents need to interact appropriately with pharmaceutical industry representatives. The authors conducted a needs assessment of current knowledge and preferences for potential components of a new educational initiative among residents. In 2001, a two-page questionnaire using a five-point ordinal scale was mailed to all internal medicine residents and faculty at one institution. Analysis included use of Wilcoxon two-sample test. Response rates were 97% (85/88) for residents and 79% (86/109) for faculty. Residents and faculty's knowledge about formal position statements or literature on the impact of marketing strategies on prescribing patterns, drug marketing costs, or how pharmaceutical representatives are trained to interact with physicians was very limited. Most responders felt residents should learn to critically interpret promotional materials, recognize potential for conflict of interest, and consider how patients perceive the physician-pharmaceutical industry relationship. More faculty than residents valued including position statements (66% versus 39%, p <.001) and literature exploring the impact of marketing on prescribing patterns (70% versus 41%, p <.001) in education. Only one-half or fewer favored small-group discussions, lecture series, critical-reading skills seminars, or panel discussions. Internal medicine residents and faculty reported low levels of knowledge about physician-pharmaceutical industry relationships. Some consensus about educational components existed, but optimal educational formats remain uncertain. A six-hour curriculum to address this complex, emotionally charged topic was developed, implemented, and evaluated.

Manufacturing strategy in business units

Presents a study which explored a relationship between production process focus and performance at the business unit level using the profit impact of marketing strategies (PIMS) database. The relationship between production process focus and financial performance for business units was partially supported using return‐on‐sales (ROS), and was not supported with return‐on‐assets and return‐on‐income. Indicates that the degree of production process focus is not directly related to a business unit′s performance. The implication is that the degree of production process focus must be recognized as part of a manufacturing strategy that is consistent with an overall business strategy.

Public Consequences of Private Action: The Marketing of Infant Formula in Less Developed Countries

This article presents a framework for the analysis of multinational corporation9s dealings in less developed countries. The marketing of infant formula demonstrates the conflict inherent in these dealings, and the rationale and impact of marketing strategies are presented. Alternatives that could contribute to the social and economic welfare of LDCs are suggested.