Impact Of Logo Research Articles

A STUDY ON RECOGNITION AND BRAND RECALL THROUGH LOGOS OF SELECTED FMCG BRANDS

The main aim of the study was to investigate impact of logo on recognition and brand recall. Six popular FMCG brands were selected for the study. Males and females aged 15-60 were surveyed. Two things were measured. Recognition scores of respective logos were recorded. It was also recorded whether a logo is reinforcing product category recall and brand recall or not. Both unaided and aided product and brand recall were studied. The main objectives of the study were; to study recognition and brand recall through logos of popular FMCG brands marketed in India, to identify recognition and recall rate of the selected brands and to study difference between product recall and brand recall.

The impact of LOGO on gifted children's achievement and creativity

It was hypothesised that problem solving via the Arabic logo programming environment would enhance gifted children's mathematics achievement and their creativity as measured by their performance on Torrance Tests of Creative Thinking (TTCT) and Mathematical Skills Assessment (MSA). The study findings extend previous research by indicating that problem solving via the LOGO programming environment can enhance mathematics achievement and creativity in figural, as well as verbal, domains. The evaluation of a large number of previous studies on the enhancement of creativity concluded that many of these studies have a positive effect. An implication is that computer environments may offer appropriate special provisions to meet the special needs of gifted children. In addition, this experiment provided some evidence that if gifted children work in pairs the need for teacher intervention to motivate the children is decreased. Also, if gifted children choose their own goals this increases their motivation and task commitment but might also restrict the range of mathematical ideas used.