Impact Of Corporate Social Responsibility Practices Research Articles

The impact of CSR best practices on job performance: the mediating roles of affective commitment and work engagement

PurposeOne of the main challenges of human resource management (HRM) functions is how to leverage an organization's corporate social responsibility (CSR) practices for the improvement of employees' job performance. The rationale is that employees identify with and learn from CSR best practices and try to replicate them in their own capacities on the job, thus elevating levels of performance. This study aims at investigating the impact of organizational CSR practices on employee job performance, in the presence of important job attitudes, namely, affective commitment and work engagement.Design/methodology/approachThe study employed structural equation modeling to analyze data that were collected through a survey of previously validated scales. The survey was distributed using the convenience sampling technique among respondents in the Lebanese banking sector, and 302 useable surveys were collected.FindingsThe structural model confirmed the significant influence of CSR best practices on job performance, in the presence of significant mediation effects of affective commitment and work engagement.Practical implicationsThe effects of organizational CSR could be underscored through a variety of HR initiatives that aim at promoting employees' identification with the organization and its CSR goals, thereby enhancing affective organizational commitment and work engagement. Levels of affective commitment and work engagement could be periodically assessed and enhanced through HR-led programs to facilitate and augment their mediatory effects on job performance.Originality/valueThis study fills a gap in the literature by shedding light on the impact of CSR practices on employees' affective commitment and work engagement within the framework of the social cognitive theory. It highlights the importance of employees' identification with their organization's CSR values and practices, leading to improved job performance, a dynamic that has not been studied in previous research. This study also serves as a point of reference to future studies that will be conducted after the Lebanese banking sector undergoes restructuring, following accusations of corruption and mismanagement.

CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

The homogenization of the banking segment has made it difficult for banking institutions to practice the quality of services that are needed in order to retain consumers. Thus, these days, finding ways to increase consumer loyalty—especially green loyalty—has become a challenge for the banking industry around the planet. Research has long acknowledged that corporate social responsibility (CSR) is a strategic concern that could help organizations to increase consumer loyalty. However, the impact of CSR practices on green consumer loyalty is rarely addressed in the extant literature. Hence, the present research investigated the impact of CSR on green consumer loyalty with the mediating effect of co-creation in the banking industry of Pakistan. The study also introduced green banking initiatives as a moderator between the mediated relation of CSR and green consumer loyalty, with the intention that such a moderator would strengthen this indirect relationship. The structural equation modeling technique was used for the data analysis. The results confirm that CSR enhances consumer loyalty, and that co-creation partially mediates this relationship. Furthermore, green banking initiatives further strengthen this relation. The results of the current survey could help banking institutions learn how they can develop core strategic considerations based on the integration of CSR co-creation and green banking initiatives.

Corporate social responsibility and employee performance: Mediation role of job satisfaction and affective commitment

AbstractThe positive impact of corporate social responsibility (CSR) practices has been recognized over the past years. Recently, research has looked into the impact of CSR practices on employee behavior demonstrating positive results. Drawing from a sample of 190 supervisor‐subordinate dyads, we studied the relationship between perceived CSR practices (external and internal) and employee performance (supervisor‐rated) and two mechanisms that explain this relationship. Specifically, we studied if this relationship was mediated by employees' job satisfaction and affective commitment. Results indicate that there is a direct link between perceptions of external CSR and performance and that job satisfaction partially mediates this relationship. Also, perceptions of internal CSR are related to higher performance via job satisfaction, supporting full mediation. On the other hand, although both internal and external CSR were related to affective commitment, affective commitment did not act as a mediator for the CSR‐performance relationship. Implications for practice and limitations of this study conclude the article.

PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA INDUSTRI PERHOTELAN: STUDI KASUS PADA THE TANJUNG BENOA BEACH RESORT

The Implementation of Corporate Social Responsibility (CSR) in the Hospitality Industry: Case of the Tanjung Benoa Beach Resort. The purpose of this study is to investigate motivation for CSR, CSR practices, and the impact of CSR practices at the Tanjung Benoa Beach Resort Hotel. The type of data used was primary and secondary data. Data were collected using interviews and documentation. Qualitative analysis was applied to analyze the data. The results of this study are: 1) The Tanjung Benoa Beach Resort implements CSR to maintain harmonious relationship with the local society and to improve profit; 2) The types of CSR practices carried out at the Tanjung Benoa Beach Resort, namely: philanthropy-related CSR, environment-related CSR, CSR practices on education, CSR practices to employees; 3) The implementation of CSR at the Tanjung Benoa Beach Resort Hotel has positive impact in improving relationship with the local community, employees and in reducing operating costs, hence improve profit.Keywords: Motivation for CSR, CSR practices, the impact of CSR

Impact of Corporate Social Responsibility Dimensions on Firm Value: Some Evidence from Hong Kong and China

There has been significant interest and debate on the impact that a firm’s investments in corporate social responsibility (CSR) practices and initiatives have on its market value. In this paper, we target an area that is relatively under-researched: the relevance of CSR practices and initiatives for firms in the emerging economic region of mainland China and Hong Kong, where market development and the institutional environment lag that of developed economies. Using independent CSR assessment data on a sample of large mainland Chinese and Hong Kong firms listed on the Hong Kong Stock Exchange, we evaluate the impact of six CSR dimensions on the firms’ adjusted stock market value over a three-year period. We found support for the influence of only two of the six dimensions considered, namely, the CSR practices and initiatives focused on community investment through philanthropy and, to a lesser extent, the CSR practices and initiatives focused on enhancing workplace quality, to be significant predictors of firm value. This suggests that social and people-centric dimensions of CSR are more relevant than technical and process-centric dimensions of CSR for mainland Chinese and Hong Kong firms. Furthermore, we found support for the hypothesis that the impact of CSR practices and initiatives on firm value follows an inverted U-shaped relationship over time, suggesting that the effect of these initiatives on firm value steadily increases during the initial years after their adoption to reach a maximum and then gradually fades away in subsequent years. To this end, this study advances our knowledge of the specific CSR dimensions that contribute to firm value and their relevance for Chinese and Hong Kong firms.

Impact of CSR Practices on Customer Satisfaction and Retention: An Empirical Study on Foreign MNCs in Malaysia

The main purpose of this research is to examine the impact of customer perception of corporate social responsibility (CSR) practices or initiatives undertaken by foreign multinational retailers in Malaysia on customer satisfaction and retention. A conceptual framework comprises of 4 elements (economic, legal, ethical and philanthropy) developed by Carroll (1991) is used to examine the CSR practices and its impact on customer satisfaction and retention. A multivariate likert-scale questionnaire (scale from 1-5) has been developed with two additional dimensions (customer satisfaction and retention). A sample of 101 respondents has been used to collect the data using convenience sampling method. Regression and correlation analysis is conducted using SPSS 21 on full version of data-set to generate the results of analysis. Regression beta coefficient and correlation coefficients were generated to test the hypotheses and to establish the causal effects of economic, ethical, legal, philanthropy on customer satisfaction and retention. Also this study examines the impact of customer satisfaction on customer intention to retain with the business. The results shows that there is a significant and positive impact of CSR dimensions of ethical, and philanthropy on both customer satisfaction and retention. The result also shows legal CSR positive and significant impact on customer intention to retain with the retailer. Also this research shows that economic CSR do not have a significant impact on both customer satisfaction and retention. This result is confirmed by correlation analysis as well except for economic CSR. Correlation analysis shows that the economic CSR positively and significantly correlated with both customer satisfaction and retention. Also this research found that there is significant and strong positive relationship between improved customer satisfaction and retention. This study concluded that improving customer perception of CSR practices such as legal, ethical and philanthropy CSR will improve both customer satisfaction and retention. Therefore managers working in retail sector should take initiatives to improve customer perception of CSR practices to enhance customer satisfaction and retention. Further research could be undertaken on different context or by increasing the sample size to test the economic dimension of CSR to confirm previous research findings.

Una revisión a la investigación en responsabilidad social corporativa en el sector bancario

<p>Este documento revisa los estudios de responsabilidad social corporativa (RSC) en el sector bancario. Busca identificar los principales problemas analizados al respecto en la literatura científica, así como las metodologías empleadas, a través de una revisión extensa de artículos de investigación, libros y capítulos de libros publicados en las bases de datos Scopus y Journal Citation Index (antes ISI) entre 1998 y 2011. Los resultados evidencian un alto interés por parte de los investigadores en estudiar la divulgación de la RSC del sector bancario empleando métodos cuantitativos y cualitativos; sin embargo, fenómenos como la percepción de los stakeholders al respecto del desempeño social y ambiental de las entidades bancarias, el impacto de las prácticas de RSC en el desarrollo local o nacional de países en vías de desarrollo (especialmente en Latinoamérica) y la responsabilidad del sector en la bancarización no se han abordado en profundidad.</p>