Impact Of Augmented Reality Research Articles

Augmented Reality Marketing: Breakthroughs and Opportunities

The impact of augmented reality (AR) technology on consumer behavior has increasingly attracted academic attention. While early research has provided valuable insights, many challenges remain. This article reviews recent studies, analyzing AR’s technical features, marketing concepts, and action mechanisms from a consumer perspective. By refining existing frameworks and introducing a new model based on situation awareness theory, the paper offers a deeper exploration of AR marketing. Finally, it proposes directions for future research in this emerging field.

Impact of Augmented Reality via Mobile Technology on Student Performance in Physics Practicals Work

Impact of Augmented Reality via Mobile Technology on Student Performance in Physics Practicals Work

The impact of augmented reality on education: a bibliometric exploration

Education is one of the many sectors in which augmented reality has been successfully implemented. To determine how Augmented Reality (AR) supports education, this bibliometric study analyzes 1734 articles extracted from the Scopus database between 2010 and mid-2023. The study aimed to determine patterns in productivity, authorship and collaboration patterns, publications, citation structures, general research tendencies, and bibliographic coupling. Biblioshiny and VOSviewer were employed in this investigation. The outcomes of the study indicate an ongoing trend of increasing publication counts or more contributions since 2016, and still a trending topic studies on interactive learning environments and AR in education and knowledge constitute niche areas, while epidemiology, science education, and mobile augmented reality are important research topics that were underdeveloped and indicate a relationship that is both emerging and declining, based on a thematic analysis of the papers. Furthermore, the outcomes demonstrate that the USA, Spain, and the United Kingdom have the strongest global cooperation despite the USA writing more articles. To offer an ideal road map for scholars who would like to carry out research in this area, this paper also looks at the trendsetting in augmented reality in education.

Revolutionizing Learning: The Impact of Augmented Reality (AR) And Artificial Intelligence (AI on Education

Revolutionizing Learning: The Impact of Augmented Reality (AR) And Artificial Intelligence (AI on Education

Impact of Augmented Reality (AR) on Marketing

Impact of Augmented Reality (AR) on Marketing

The Impact of Augmented Reality and Live Streaming on Maybelline Makeup Purchase Decisions Among Female Students in Malang Raya

The Impact of Augmented Reality and Live Streaming on Maybelline Makeup Purchase Decisions Among Female Students in Malang Raya

Retraction Note: The impact of augmented reality on student attitudes, motivation, and learning achievements—a meta-analysis (2016–2023)

Retraction Note: The impact of augmented reality on student attitudes, motivation, and learning achievements—a meta-analysis (2016–2023)

Impact of Augmented Reality on the Academic Performance of Senior Secondary School Students in Mathematics in Ile-Ife, Nigeria

Impact of Augmented Reality on the Academic Performance of Senior Secondary School Students in Mathematics in Ile-Ife, Nigeria

Impact of augmented reality on libraries: A systematic literature review

Impact of augmented reality on libraries: A systematic literature review

The Impact of Augmented Reality on the Development of Design Thinking and Marketing for Glass Lighting Units

The Impact of Augmented Reality on the Development of Design Thinking and Marketing for Glass Lighting Units

Impact of Augmented Reality on Assistance and Training in Industry 4.0: Qualitative Evaluation and Meta-Analysis

In the context of Industry 4.0, industrial environments are at a crossroads, facing the challenge of greater flexibility and significant technical skills gaps. In this situs, Augmented Reality (AR) emerges as a transformative tool, enhancing the synergy between technical staff and emerging technologies. This article focuses on exploring the integration of AR in Industry 4.0, with a particular emphasis on its role in improving technical assistance and training. The research addresses the ways in which AR not only facilitates more efficient processes but also acts as an essential bridge for training and skills development in constantly changing technological environments. It investigates the significant impact of AR on both optimising work processes and training workers to meet the emerging challenges of Industry 4.0. Through a qualitative analysis, the studies are categorised according to their application domains, grouping them into specific thematic areas. Subsequently, a meta-analysis is conducted to determine the actual impact of AR in the sector. The findings reveal a positive and significant correlation between the implementation of AR and its effectiveness in assistance and training in the framework of Industry 4.0. Finally, the article delves into an analysis of current limitations and challenges, providing insights into possible developments and trends in the use of AR for assistance and training in Industry 4.0.

The Novel Impact of Augmented Reality and 3D Printing in the Diagnosis of Complex Acetabular Fractures: A Comparative Randomized Study in Orthopedic Residents.

Augmented reality (AR) and 3D printing (3DP) are novel technologies in the orthopedic field. Over the past decade, enthusiasm for these new digital applications has driven new perspectives in improving diagnostic accuracy and sensitivity in the field of traumatology. Currently, however, it is still difficult to quantify their value and impact in the medical-scientific field, especially in the improvement of diagnostics in complex fractures. Acetabular fractures have always been a challenge in orthopedics, due to their volumetric complexity and low diagnostic reliability. Background/Objectives: The goal of this study was to determine whether these methods could improve the learning aspect and diagnostic accuracy of complex acetabular fractures compared to gold-standard CT (computed tomography). Methods: Orthopedic residents of our department were selected and divided into Junior (JUN) and Senior (SEN) groups. Associated fractures of acetabulum were included in the study, and details of these were provided as CT scans, 3DP models, and AR models displayed on a tablet screen. In a double-blind questionnaire, each resident classified every fracture. Diagnostic accuracy (DA), response time (RT), agreement (R), and confidence (C) were measured. Results: Twenty residents (JUN = 10, SEN = 10) classified five fractures. Overall DA was 26% (CT), 18% (3DP), and 29% (AR). AR-DA was superior to 3DP-DA (p = 0.048). DA means (JUN vs. SEN, respectively): CT-DA was 20% vs. 32% (p < 0.05), 3DP-DA was 12% vs. 24% (p = 0.08), and AR-DA was 28% vs. 30% (p = 0.80). Overall RT was 61.2 s (±24.6) for CT, 35.8 s (±20.1) for 3DP, and 46.7 s (±20.8) for AR. R was fairly poor between methods and groups. Overall, 3DPs had superior C (65%). Conclusions: AR had the same overall DA as CT, independent of experience, 3DP had minor differences in DA and R, but it was the fastest method and the one in which there was the most confidence. Intra- and inter-observer R between methods remained very poor in residents.

Augmented Horizons: Development and Impact of Augmented Reality on Atmospheric Education

Educational media serve as a supporting component in learning, offering benefits to enhance student engagement, interactivity, and interest in learning. The media employed should align with current advancements in science and technology, one of which is Augmented Reality (3D), a medium capable of projecting virtual objects into reality. This study aims to 1) Produce an AR media design for high school geography education on atmospheric topics, 2) Determine the feasibility of using AR-based media for such geography education. The creation of the Augmented Reality (3D) educational media utilizes the Borg and Gall (1989) model, which comprises ten development steps. This media creation employs Unity 3D software and supporting applications such as Vuforia, Cinema 4D, and Corel Draw. The development of this educational media resulted in two products: a smartphone application (for Android and iOS) named Cloud AR and its accompanying book, both of which meet UNESCO standards. Based on the research findings, the developed educational media is deemed suitable for use, with a score of 85.16% and classified in the suitable category.

Technology as an Ally: Renewed Resilience and Spirituality Through the Impact of Augmented Reality (AR) in the Context of Dementia and Cognitive Impairment

Augmented reality (AR) is a resource that, when applied to people with dementia and cognitive impairment, reduces the latency of response to stimuli and facilitates the development of personal abilities, with greater autonomy and quality of life. Broadening the range of an individual’s functioning has an impact not only on an operational level, but also on a spiritual level. The autonomy provided by AR impacts the person’s self-awareness and allows them to recognize themselves as an agent of change capable of actively and consciously triggering cognitive processes. In other words, it strengthens their internal control center, which is referred to in the scientific literature as a pillar of resilience. At the same time, identity empowerment benefits the spiritual health of the person, linked to resilience and referred to as a factor in health and emotional well-being.

The Impact of Augmented Reality in Consumer Behaviour

Consumer behaviour is being revolutionized across different sectors by Augmented Reality (AR). This paper provides a conceptual study addressing how AR applications affect consumer behaviour across multiple industries. This research, focuses on how augmented reality (AR) in retail uses personalized product information and virtual try-on experiences to help consumers make well-informed decisions. It shows how AR in education fixes subject learning through interactive lessons and real-time information in travel. This research, the study investigates the effects of AR on consumer engagement, brand perception and purchasing behaviour. The objective of this study is to understand how AR influences consumer behaviour, brand loyalty and economic drivers. The methodology involves the review of relevant literature on AR applications, consumer behaviour, and marketing strategies. According to the research, it confirms that AR dramatically enhances customer experience, engagement, and purchase intention. The theoretical foundations that describe how AR enhances the customer experience and drives purchase decisions. The paper also explains the challenges and opportunities presented by the adoption of AR, concluding that AR will change how customers interact and experience the product or store, creating both challenges and opportunities for marketers as they try to adapt to the new reality.

The Impact of Augmented Reality in English Learning in Elementary Schools

The role of language as the most important means of effective communication is universally recognized. In the context of education, students are expected to recognize the potential for acquiring English with the help of the media. Media is a tool for learning English. The use of media in learning English is minimal. The aim is to find out the results of applying augmented reality as a medium for learning English in elementary schools. The method in this research is mixed methods namely survey, observation, and documentation. The subjects of this study were a teacher and elementary school students in English subject. Data collection techniques, nonverbal in the form of pictures, assisted by recording techniques, with the listening method. Data collection instruments used questionnaires and interview sheets. Multimodal analysis techniques and interview results were collected, reduced, and concluded. The results of the study show that teachers can use learning media based on augmented reality in learning English well. There is an increase in student learning outcomes in English subjects after using augmented reality-based learning media. So, can be concluded that the increased satisfaction levels among educators and students, reflecting a more interesting and satisfying learning environment.

The Impact of Augmented Reality (AR) Technology on Consumers' Purchasing Decision Processes

This paper examines the profound influence of Augmented Reality (AR) technology on the retail sector, providing a captivating and engaging shopping experience. Augmented reality (AR) superimposes virtual information onto the user's real-world view, facilitating close and interactive engagement between consumers and retailers. The integration of augmented reality (AR) in the retail industry, made possible by the use of intelligent devices and advancements in internet technology, improves shopping experiences by offering virtual fitting rooms and real-time product displays. Despite promising prospects, challenges include high technology costs, limited device popularity, and privacy concerns. Thorough literature reviews examine various studies, including Mussa's (2022) investigation into the relationship between augmented reality (AR), customer experience, and purchase intent during the COVID-19 pandemic, and Xue, Parker, and Hart's (2022) exploration of AR in the design of user experiences in the fashion retail industry. The discussion encompasses technological advancements, case studies, and forthcoming trends, such as personalized shopping experiences and the integration of social media. The potential of Augmented Reality (AR) to enhance consumer confidence and increase purchase intent is evident. However, in order to achieve seamless integration, it is necessary to address challenges such as technical limitations and market acceptance.

Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM

Purpose The primary aim of this study is to identify and analyze the key factors that impact the intentions of Jordanian tourists to visit and revisit destinations using the Jannah Jo app.Design/methodology/approach A self-administered questionnaires via Google Forms was employed comprising a sample of 401 Jordanian tourists who have the Jannah Jo app. Partial least squares-structural equation modeling approach was applied for hypotheses testing.Findings The present investigation has revealed that the constructs of perceived ease of use (PEU), perceived usefulness (PU) and perceived value (PV) exerted a significant and positive impact on electronic word of mouth (e-WOM). Additionally, e-WOM was observed to wield a positive and significant influence on the attitudes of consumers' decision-making, thereby ultimately affecting the intentions of Jordanian tourists with regard to their decisions to visit and revisit destinations. Nevertheless, it is noteworthy that the results indicated that neither augmented reality nor content quality exhibited any statistically significant positive relationship with e-WOM.Practical implications Tourism agencies striving to encourage the adoption of smart applications must grasp the relevance of e-WOM within the contemporary digital milieu. Additionally, they should acknowledge the significance of tourists' intentions concerning both revisiting and initial visits. This research contends that such agencies ought to take into account the substantial influence exerted by PEU, PU and PV in shaping the favorable e-WOM discourse.Originality/value By integrating the technology acceptance model in conjunction with other relevant variables, this research strives to develop a comprehensive model that advances the comprehension of the intricate determinants affecting tourists' engagements with mobile applications. Furthermore, it is noteworthy that this study represents the initial investigation conducted in the Middle East, specifically in Jordan, on this subject matter.

The impact of augmented reality in retail environments: Enhancing customer experience and sales

The impact of augmented reality in retail environments: Enhancing customer experience and sales

The Impact Of Augmented Reality On Teaching And Learning In The Educational Context: Exploring Its Pedagogical Implications

Augmented reality (AR) is a new technology that combines digital content with the real world and enhances our perception of reality. The most important quality of augmented reality is that it overlays digital content on top of the real world. AR has a significant impact on school teaching in different subjects and school levels. AR has the potential to transform traditional learning methods and pedagogical practices by providing an immersive and interactive experience that engages students in dynamic ways and fosters deeper understanding, creativity and collaboration. AR offers several advantages in educational settings, and vignettes and anecdotes are suitable research tools. The Impact of AR Technology on Teaching and Learning in Educational Contexts: Exploring its Pedagogical Implications.