ABSTRACT Water distribution networks (WDNs) are an essential urban infrastructure, with their performance directly influencing societal well-being. Our study applied to a real network model that employs a 24-h simulation with 1-h time steps and evaluates the impact of leaks and loss in the pipe cross-sectional area on WDN hydraulic performance as experienced by end users. Adhering to a UK utility's 20-m head pressure requirement as the water main benchmark, we present two new customer-oriented performance indices (CPIs) centred on network reliability and pressure deficit severity. The new CPIs adeptly quantify network performance degradation due to pipe deterioration. This degradation translates directly to a poor customer experience, highlighting the potential for these CPIs to pinpoint areas of the network where performance levels are compromised. Furthermore, the CPIs identify individual pipes within the network where defects would severely impact network performance and the sets of pipes which, when simultaneously experiencing defects, would lead to a more severe loss in network performance. Results show that the CPIs capture relatively small performance declines and identify sensitive pipes impacting network performance, providing insights for optimised inspection and maintenance intervention to provide better customer service.