International college athletes (ICAs) are integral to the National Collegiate Athletic Association (NCAA) and lie at a particular social location as they are international students and college sport laborers. However, little research examines the discriminatory regulations toward ICAs by the NCAA, its member institutions, and the US federal government. Recent court rulings that permit college athletes to monetize their name, image, and likeness (NIL) do not benefit ICAs because of outdated and exclusionary restrictions imposed by federal immigration policies, visa laws, and US tax laws, which prohibit ICAs from having equitable rights, building their personal brand and professional careers. To examine the discrimination, regulation, and exploitation of ICAs by the US federal government and the NCAA, we apply the theory of ethnic capitalism, which highlights the marginalization of groups based on their ethnicity and national origin. In this setting, ICAs are treated as bodies of athletic labor, recruited for institutional gain and athletic program reputation to benefit US higher education institutions (HEIs). To conclude, we propose the need for the NCAA and its member institutions to treat ICAs equitably and include, support, and advocate for them, specifically regarding their inclusion in NIL on US lands.