ABSTRACT Political elites use contrasting narratives about immigrants to shape public attitudes and influence immigration policy support. This study examines how pro- and anti-immigrant narratives affect public preferences for reducing immigration in the United States. Using two distinct samples – a non-Hispanic White sample from YouGov and a racially diverse sample from NORC – the experiment reveals that exposure to these narratives significantly shapes attitudes toward immigration. Effects vary depending on the type of narrative, as well as respondents’ political affiliations and racial backgrounds. Specifically, the pro- (‘worthy’) immigrant narrative, which portrays immigrants as hardworking, law-abiding members of the in-group, reduces support for lowering immigration levels, especially among White respondents, with Republicans and Independents showing the greatest shift. In contrast, the anti-immigrant narrative, which characterizes unauthorized immigrants as undeserving outsiders, increases support for reducing immigration across racial groups. This research advances our understanding of how political rhetoric shapes public attitudes toward immigration by employing large, diverse samples and realistic portrayals of pro- and anti-immigrant narratives.
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