Imitation is a deeply social process. Here, I review evidence that children use imitation as a means by which to affiliate with others. For example, children imitate the actions of others more closely when they seek a positive social relationship with them and respond positively to being imitated. Furthermore, children infer something of the relationships between third parties by observing their imitative exchanges. Understanding the social nature of imitation requires exploring the nature of the social relationships between children and the individuals they imitate. Thus, in addition to discussing children's own goals in imitative situations, I review the social pressures children experience to imitate in particular ways, learning to conform to the conventions and rituals of their group. In the latter part of this article, I discuss the extent to which this perspective on imitation can help us to understand broader topics within social development, including the origins of human cultural differences.