ABSTRACT The exploration of beauty standards and their societal significance has been a prominent subject of inquiry within academic discourse. While numerous philosophical, sociological, and anthropological analyses have delved into the concept and idealization of beauty, this article endeavors to examine the construction of beauty standards for “television appeal” within Romanian TV news channels and programs. Television, as one of the most influential mediums in society, serves as a pivotal platform for the dissemination of idealized images of beauty to millions of viewers on a daily basis. Our focus on TV news channels and programs is justified by their extensive viewership and ostensibly primary objective of informing the public, which may lead one to anticipate that beauty standards and practices would be subsidiary to their core mission. Through in-depth interviews conducted with journalists, beauty practitioners, and a union leader, this research seeks to elucidate pertinent inquiries concerning the genesis, implementation, and potential enforcement of beauty standards upon journalists within this domain.