IE Matrix Research Articles

Analisis Perusahaan PT Garuda Food Putra Putri Jaya Tbk

This study aims to analyze the company's strategy of PT Garuda Food Putra Putri Jaya Tbk in facing the dynamics of the food and beverage industry in Indonesia. Using matrix analysis methods such as SPACE, BCG, IE, and Grand Strategy Matrix, the study found that companies implement aggressive strategies that take advantage of internal strengths such as product diversification and extensive distribution networks. In addition, the company is also taking advantage of the industry's growth and increasing consumer awareness of health. The results of the study also show the importance of risk management faced by companies. Strategy recommendations include vertical integration, market development, and product development, in order to strengthen the company's position and achieve sustainable growth in a competitive market.

Strategi Bisnis dalam Menghadapi Persaingan Data Center Pasca Pandemi di Indonesia (Studi Kasus: PT. XYZ Medan)

This research aims to determine the internal and external factors in the PT XYZ Medan data center, so as to obtain the right alternative business strategy by knowing the current position of the PT the best center in Indonesia. Data was collected through interviews with top management of PT XYZ Medan. The method used is the IFE Matrix, EFE Matrix, IE Matrix, SWOT and QSPM Matrix to determine appropriate alternative data center business strategies. The results of the research show that the company's main strength factor is the data center which has the best level of security and has been certified by ISO 27001:2013 ISMS (Information Security Management System). Apart from that, the results of the IE matrix show that the position of the PT XYZ Medan Data Center is in quadrant I, namely Growth (concentration through vertical integration) and the best strategy obtained is optimizing service, quality and affordable prices in order to retain customers.

SWOT ANALYSIS IN DETERMINING MARKETING STRATEGIES IN MICRO, SMALL AND MEDIUM ENTERPRISES (CASE STUDY OF CAFFE LA'BOSQUE IN KOTABUMI)

This study aims to determine the marketing strategy in the Caffe La'Bosque business through SWOT analysis, the research method carried out is qualitative descriptive. The number of informants in this study was 10, namely caffe owners, employees and visitors. The analysis used in this study was IFAS, EFAS, IE Matrix and SWOT Matrix. The data collection used is in-depth interviews and observations where researchers come directly to the location to conduct research. Based on the results of the discussion, it was concluded that caffe La'Bosque has the advantages of quality raw materials and has a strategic location where caffe La'bosque is located in the middle of the city in Kotabumi and is in the stadium Sukung Kotabumi and adjacent to schools and offices, the biggest weakness in this company is the lack of marketing carried out where the threat of caffe La'Bosque itself is the number of competitors who have the same business and provide good prices. more tilted so that caffe la'bosque must be more aggressive in promoting so as not to be rivaled, A suitable strategy in doing marketing is horizontal integration which means a marketing strategy carried out to increase profits and sales.

Marketing Strategy Of Tomatoes (Solanum Lycopersicum Mill) Using Soar And Qspm Methods In The Argoayuningtani Farmers Group, Senden Village, Selo District Boyolali District

This research aims to: (1) determine the internal factors that are the strengths and aspirations of tomatoes marketing in Senden Village, Selo District, Boyolali Regency. (2) knowing the external factors that become opportunities and results in tomato marketing in Senden Village, Selo District, Boyolali Regency. (3) knowing the marketing strategy for tomatoes in Senden Village, Selo District, Boyolali Regency. The method used in this research is quantitative descriptive. The selection of research locations was carried out purposively, namely Senden Village, Selo District, Boyolali Regency. Sampling with key informants. The types of data used are primary data and secondary data. Data collection techniques using observation, interviews and recording. The data analysis used is the SI and AI matrix, IE matrix and SOAR (Strength, Opportunity, Aspiration, Result) analysis. The results of the analysis from this research are that the SI matrix has a score of 2.28 and the AI matrix has a score of 2.31. The IE matrix analysis is in cell I, meaning this strategy is to grow and build (Hold and Maintain) with an intensive strategy consisting of market penetration, development and product development that focuses on existing tomatoes. The results of the SOAR analysis show five alternative strategies.

Community-Based “Green Tourism” Development Strategy for Situ Gede Ecotourism in West Bogor Sub-district

Abstract The tourism industry is growing fast in developing countries but does not necessarily consider sustainability issues. In this regard, the concept of green tourism is a way to promote sustainable tourism development. This study was conducted in Situ Gede Ecotourism, Situ Gede Village, West Bogor District. This study aims to identify and analyse the characteristics of the landscape, examine people’s perceptions and preferences, and provide recommendations for strategies towards green tourism in Situ Gede. Data collection was carried out through field observations, interviews, questionnaires, FGDs, and literature studies. This study uses two analytical methods, namely perception and preference analysis and the analysis of three stages of strategy formulation. Based on the results of the study, Situ Gede has landscape characteristics, namely that the spatial layout and land of this tourist location are in urban residential areas. The main attraction at Situ Gede is the view and use of the lake and the Dramaga research forest. There is a Situ Gede tourism management community and several other communities that have the potential to play a role in tourism activities, and there is awareness to protect the lake and its surroundings. The community expects an increase in the economy with the development of tourism. Based on the results of the perception analysis, Situ Gede is included in the high category for the development of green tourism. The results of the IE matrix show that Situ Gede’s position is in quadrant II, which provides recommendations for strategies to develop and build the tourist attraction management, promotion, and partnership.

Strategies of optimalization of human resources performance in PT Rekadaya Elektrika

This study aims to analyze internal and external factors that influence the improvement of optimization of company performance, analyze the performance of human resources at PT Rekadaya Elektrika, and formulate alternative strategies of PT rekadaya elektrika in the face of high market competition seen from SDM performance. This research method uses quantitative with the number of respondents as much as 5 out of 3 from the internal and 2 from the external. Data analysis techniques using IFE, EFE, SWOT and QSP Matrix Analysis. Data analysis results on IFE marks weigh 2,722, while on EFE matrix weighs 2,924. Research results show that IE Matrix is in the quarter 5 that is growth and stable. Whereas the alternative strategy that is the first priority of the QSP Matrix results is social protection and employee welfare (remuneration) with an attractive score value of 6,033. The results of the descriptive analysis on the HR Score Card explain that the competency development perspective is the focus of the company to the vision of the mission of the enterprise. The managerial implications of this study can provide increased productivity, improved employee retention and optimized SDM with employee protection and welfare strategies.

Strategi Pengembangan Usaha Pindang pada CV Putra Kresna Desa Brondong Kabupaten Lamongan

The establishment of a business will require an appropriate strategy in developing the business. The smoked fish business CV Putra Kresna in Brondong Village, Lamongan Regency, is one of the well-known businesses in processing smoked fish in Lamongan. This research aims to: (1) analyze the internal and external environmental conditions of the smoked fish business CV. Putra Kresna, (2) analyze the strengths, weaknesses, opportunities and threats of the smoked fish business at CV Putra Kresna, (3) analyze the business development strategy of the smoked fish business at CV. Putra Kresna. This research is used to obtain descriptive qualitative data. The methods used are observation, interviews, questionnaires and documentation. The research focus is aimed at the internal and external environmental conditions as well as the appropriate marketing development strategy to be applied to the smoked fish business of Cv Putra Kresna. The research location was carried out at the location of Cv Putra Kresna in Brondong Village, Lamongan Regency. Data analysis was carried out using SWOT matrix analysis, and IE Matrix. After analyzing the results of the internal and external conditions of the smoked fish business marketing of Cv Putra Kresna, the main strength lies in the ease of obtaining raw materials, the main weakness lies in the limited distribution channels to modern markets, the main opportunity lies in the business development of smoked fish and the main threat lies in government regulations related to food product standardization. The formulation of alternative strategies using the SWOT matrix resulted in four alternative marketing developments for the Smoked Fish Business Cv Putra Kresna, namely (1) Utilizing proximity to fish landing sites to obtain fresh raw materials in a short time after fishermen's catches; (2) Developing distribution channels; (3) Increasing product innovation; (4) Ensuring compliance with government regulations regarding food product standardization.

Coffee Shop Business Strategy Analysis Using the Business Model Canvas Method and Quantitative Strategic Planning Matrix (Case Study: Coffee Shop 'Kopi Dul')

Coffee Shop Kopi Dul is a Coffee Shop that has been established since 2018. The development of Coffee Shop which is getting higher from year to year requires Coffee Shop Kopi Dul to continue to innovate in order to survive amidst competition by mapping business models and creating business development strategies based on internal factors and external. The aim of this research is to plan the development of the Kopi Dul Coffee Shop business using the Business Model Canvas and QSPM methods. The data processing process in this research begins by creating a Business Model Canvas, the input stage is the IFE and EFE matrices, the matching stage is the IE, SPACE and SWOT matrices, the decision stage uses the QSPM method, finally a new Business Model Canvas which has been added to alternative strategies. obtained. The results of the research analysis show that the Kopi Dul Coffee Shop is in a hold and maintain position based on the results of the IE matrix, is in the aggressive quadrant based on the results of the SPACE matrix, and has 8 alternative strategy formulations based on the SWOT matrix. At the Decision stage, the alternative priority strategy is "Conducting regular competitor observations" with an STA value of 6.371. Next, a proposed Business Model Canvas is created by adding alternative strategy formulations at the matching stage.

Strategies For Developing Agro-Tourism Areas And Community Empowerment Based On The Advantages Of Local Resources In The Taba Penanjung District, Central Bengkulu Regency

Abstract Agro-tourism is an agriculture-based business that is open to the public. Developing agro-tourism based on regional advantages is a promising prospect for improving a region’s economy. By synergizing all available resources and empowering the community to manage agro-tourism, the economy in Taba Penanjung district can be improved. This study aimed to determine the strategy for developing integrated commodity-based agro-tourism in Taba Penanjung district, Central Bengkulu Regency. The research was conducted in Taba Penanjung district, considering that this area has strategic agricultural and agro-tourism potential in Bengkulu Province. The respondents in this study were 20 community leaders, village officials, agro-tourism managers, and youth members of youth organizations. This study uses SWOT analysis to create a development strategy. The results of this study are: 1) The results of the IFAS calculation get a total weight value of 2.852, and the EFAS calculation gets a total weight value of 2.576 2) In the IE matrix, the agro-tourism area in Taba Penanjung district is in quadrant V which means this agro-tourism area is in medium position with a strategy that can be implemented, namely to hold and maintain because Taba Penanjung district have good internal strength and external opportunities.

Strategi Pemasaran dalam Meningkatkan Jumlah Wisatawan di Pantai Air Manis Padang

The number of visitors at this Padang Air Manis Beach tourist attraction has increased and decreased the number of visitors based on the results obtained from the recapitulation of tourist visits in 2015 as many as 14,067 people, an increase in 2016 as many as 48,400 people, in 2017 as many as 23,200 people. In 2018 there were 442,694 people, in 2019 it increased again to 548,471 people. However, in 2020 there was a drastic decline of 138,557 people. The purpose of this research is to analyze the marketing strategy in increasing the number of tourists at Air Manis Beach, Padang City. Data collection methods are Field Research (Field Research) and Library Research (Library Research). Types and sources of data are primary data and secondary data. The population in this study were visitors to the Air Manis Padang tourist attraction as the research population totaling 138,557 people and a sample of 100 people. The method of analysis using SWOT analysis. The results of the study are: (The IE matrix above is a map of the EFAS and IFAS matrix scores. According to Rangkuti in Maulana (2017) the IE matrix is ??based on two key dimensions, namely the total IFAS weighting score on the horizontal axis and the total EFAS weighting score on the vertical axis. The total score IFAS weighting in this study showed a result of 3.67 while the results of EFAS mapping in this study showed a result of 3.83. As seen in the picture above, the company's position is in cell 1. namely the GROWH position. Growth through concentration can be achieved through vertical integration backward integration This is the main strategy for companies that have a strong competitive market position (high market share) in a highly attractive competition, in order to increase their business strength.

An Investigation of the Business Development of Pure Sari Tofu Factory, South Jakarta, Indonesia: Evidence from SWOT Anal-ysis

Small and medium enterprises (SMEs) are important to Indonesia's economy. It is a significant catalyst for poverty alleviation and economic growth programs. One of the highly developed SME sectors is the tofu business. In Indonesia, tofu is an essential source of food. The tofu processing business thrives everywhere. One of the highly developed tofu processing businesses is the Sari Murni Tofu Factory, located in the south of Jakarta, Indonesia, established in 1995. This study was conducted using SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) to evaluate the Business development of tofu. The research targeted 19 employees at the Sari Murni Tofu Factory. Employees are asked about the strengths, weaknesses, opportunities, and threats that exist in the company. The employees' answers are tabulated, which results in internal and external assessment of factor weights. The data analysis used SWOT Analysis, IFE and EFE matrix, IE matrix, SWOT matrix, and SWOT analysis diagram. The result indicates that the IFE matrix shows the factors' strengths and weaknesses, scoring 3.36. Then, the opportunity and threat factors score 3.19 in the EFE matrix. Based on the IE Matrix calculations, the company's position is in Cell I, where the appropriate strategy is growth and development. Besides that, nine strategies are obtained in the SWOT Matrix using the SO, WO, ST, and WT formulas. The results of the SWOT Analysis Diagram show that the company in the Quadrant I position supports aggressive strategies. From the analysis between IFE, EFE, IE, SWOT Matrix, and SWOT Analysis Diagram, an alternative strategy was obtained, namely developing product quality to maintain customer loyalty, creating jobs, maintaining the quality of products sold, and recruiting additional production employees who are more experienced.

Sharia Financing Marketing Strategy in The Framework Of Spin-Off Preparations at Bank “P”

This research is expected to be able to see and analyze the types of strategies currently being implemented by the Sharia Business Unit of Bank "P" in preparation for the spin-off in accordance with applicable regulations. This research used a mixed methods approach, complemented by descriptive analysis. The method chosen is a SWOT analysis to determine internal and external factors and their importance by determining the IE Matrix test. By examining the position in the IE and SWOT matrix quadrants, the following are identified: (1) the company's position and its ability to compete, (2) strength, (3) weakness, (4) opportunity, and (5) threats. As a result, several alternative strategies were obtained that could be implemented by UUS (Sharia business unit) Bank "P", namely (1) establishing cooperation and partnerships with other Sharia financial institutions or non-bank financial institutions; (2) creating a diversified sharia product portfolio; (3) expand its customer base by introducing products and services; (4) improving the quality of human resources; (5) Investment in technology infrastructure.

Proposed Marketing Strategy to Increase Sales Turnover at Retail Store X Using SWOT and QSPM Analysis

Toko Retail X, a retail store, provides a variety of daily needs. The Southeast Sulawesi province's Baubau City is home to Toko Retail X, which was formed in 2010. Toko Retail X has been around recently. As a result of Toko Retail X's strategy of constantly adding new products, it is believed that the reduction in profitability results from a need for more knowledge about internal and external elements that affect the business environment. Several techniques were used in the study process, such as the QSPM (quantitative strategic planning matrix), SWOT strategy matrix, and analysis of Toko Retail X's internal and external elements. Toko Retail X's advantages and disadvantages are among the identified internal factors. Porter's Five Forces Model, Toko Retail X prospects and threats, and the IE matrix are among the external aspects identified to ascertain the company's current situation. The SWOT and QSPM strategy matrices will also be utilized to develop and choose corporate strategies. Toko Retail X's position in Region II, where this position signifies growth and build, is indicated by the research results. This means that the developed strategy can concentrate on product development to increase the applications of the product, market penetration to grow the existing businesses, and market development to reach new markets with our current products. The eleven options that make up the final approach have been given a ranking. Developing social media to showcase Toko Retail X's details and answer customer inquiries about the products they wish to purchase is the highest ranking.

Optimizing Muza-Smoked Salted Egg Production: A SWOT Analysis of an Empowerment Program Leveraging the Triple Helix Model

Efforts to improve the quality of small and microenterprises (SMEs) depend not only on the availability of internal resources but also on innovation and worldwide regulation dynamics. The triple helix concept has become an alternative solution for improving the quality of SMEs, which consists of academicians, governments, and businesses (SMEs). Muza is an SME that is being fostered by lecturers in the Faculty of Animal Science Universitas Brawijaya in Blitar District; this SME produces smoked salted eggs and has become one of the featured products based on Blitar's Service of Fishery and Livestock Department. The communication between the academician and the Muza Management-Government on the development program was implemented separately. This research aimed to develop development strategies to increase the quality of Muza smoked salted eggs. The research was conducted in Blitar District in July 2022. The research used an explanatory method to identify problems in the field and categorize the problems into groups using the SWOT method. SWOT components are formed using in-depth interviews with the planner and implementer of the strategy, which consists of five people. The subjects were given a closed questionnaire that consisted of SWOT components. The SWOT analysis results show that the total IFE score is 4 and the EFE score is 4.45. The IE matrix shows that the empowerment strategy is on the “V” cell, which has a "hold and maintain" strategy. Thus, the programs given were not efficient, and strategic planners need to focus on product quality improvement. The design of GMP and HACCP systems is strongly recommended.

Planning A Fruit Shop Business Development Strategy "Nu Mesari Buah" Using SWOT Analysis and QSPM (Quantitative Strategic Planning Matrix) Method

This study employs SWOT analysis and QSPM method to develop a business strategy for "Nu Mesari Buah" fruit shop, focusing on internal and external factors affecting its competitiveness. Through qualitative analysis, including interviews, strengths like strategic location and fresh stock, weaknesses such as price fluctuations, opportunities such as increased demand, and threats like competition were identified. Quantitative evaluations using IFE and EFE matrices revealed stronger internal advantages and opportunities, indicating a favorable position for strategic planning. The IE matrix placed the shop in the Hold quadrant, suggesting market and product development strategies. QSPM prioritized strategies, with increasing goods availability before holidays ranked highest. This aims to meet rising demand by collaborating with local suppliers. Overall, the research offers insights for strategic planning in "Nu Mesari Buah" and similar businesses, albeit requiring gradual monitoring and evaluation for practical implementation, considering environmental and market dynamics.

Marketing Mix Strategy in Bojong Karnival Tourism Attraction for Increasing Visiting Interest

This research aims to analyze the Marketing Mix at the Bojong Karnival tourist attraction to increase Visiting Interest. This research data uses primary and secondary data. The data analysis technique uses SWOT analysis with the IFAS and EFAS matrices. The results of this study show that the identified marketing mix on Bojong Carnival tourist attractions has been implemented. Marketing mix that has been implemented are products, prices, places, promotions, physical evidence, people, and processes. The IFAS Matrix shows a scor 3,06 from the total strength-weakness factors, while the EFAS Matrix shows score 2,92 from the total opportunity-challenge factors. The scors from the IFAS Matrix is used as the x and the value from the EFAS Matrix is used as the y in the IE Matrix which shows the marketing mix of Bojong Karnival located in cell IV, described as Growth and Build. SWOC matrix shows that Bojong Karnival's position is in Quadrant 1, which means it is in a strong position and has opportunities. The Strength, Weakness, Opportunity, and Challenge matrix is used as a tool to create a development model for marketing mix strategies by looking at 4 alternative strategies, SO Strategy, WO Strategy, SC Strategy, and WC Strategy to increasing interest visiting in Bojong Karnival.

Navigating Change to Integrate Employee Perceptions into the Strategic Landscape of Business Split: A Study of PT Jasa Yuwana's Potential Business Split

Organizational change is important for business evolution, as it can impact the business direction and employees’ perceptions. Although intimidating, organizational changes can offer opportunities for growth and advancement when effectively managed. PT Jasa Yuwana, known for its assurance services, faces challenges due to low revenue growth over the past five years in assurance services, constraints in revenue optimization, and positive prospects in consulting business. It is crucial for the Company to understand employee perceptions as it plans a split. This study evaluates employee perceptions and suggests strategies for the new entity, NewCo. The main factors affecting perception are Healthy relationships with the employer/leaders and Application of skills and knowledge. To develop a growth strategy that focuses on strengths and opportunities, NewCo can use tools like the IE Matrix and TOWS Matrix. The implementation of the SO strategy is crucial for post-split survival, with employee retention being key to long-term competitiveness.

AGRIBUSINESS CLINIC PLANNING STRATEGY IN JOMBANG REGENCY

Agribusiness clinics are institutions that act as suppliers of agricultural technology innovations so that they are more easily disseminated to farmers and business owners as end users. The concept of clinical agribusiness has been present in Jombang Regency in 2008 as part of Primatani. Currently, the Department of Agriculture has re-launched the agribusiness clinic as the main program in agricultural development in Jombang in 2022. The purpose of this research is to describe the transformation from the old agribusiness clinic concept to a new agribusiness clinic concept, find external and internal environmental support systems in implementing agribusiness clinics in Jombang, and knowing the right strategic planning in the implementation of agribusiness clinics in Jombang Regency. This research is ascriptive qualitative research (level of explanation). Data analysis used is qualitative analysis to describe the transformation of the old concept of agrobusiness clinic to new a concept. Analysis of EFE, IFE, SWOT matrix, IE matrix, and QSPM to determine external and internal environmental system support for clinical agribusiness implementation in Jombang and to find out the right agribusiness planning strategy clinic activities in Jombang. The results of this study are the agribusiness clinic in Jombang has undergone a transformation from the old concept in 2008 to a new concept in 2022. The new concept is the development of the old concept which has undergone adjustments due to changes affecting the agricultural sector. The main external environment support system in the implementation of agribusiness clinics in Jombang Regency the need for healthy and quality agricultural products is increasing. While the main support system of the internal environment is the existence of an extension institution at the district level, namely UPT Implementing Agricultural Extension, and efforts to increase the capacity of farmers and extension workers. The right planning strategy for implementing an agribusiness clinic in Jombang is an Strategy which means utilizing strengths to gain opportunities, namely through strengthening the duties and functions of BPP as the center for implementing agribusiness clinics.

Review of a Manpower Recruitment Business Toward a Corporate Expansion Model

This study aims to evaluate JPM Manpower for the proposed business expansion with the development of a marketing strategy. JPM Manpower is a recruitment company bringing professionals and skilled labor force to different countries in the world. This year, a proposed expansion was thought of by the researcher who is the owner of the firm. The combination of the quantitative and qualitative methods was used. To assess if the JPM Manpower is ready for expansion, the researcher conducted this study. Using the quantitative method, the researcher used the survey method in the data gathering to assess customer satisfaction. Using the qualitative method, the researcher evaluated JPM Manpower using the Internal Factors Evaluation (IFE) Matrix where the internal strengths and weaknesses were identified. The results revealed that JPM Manpower has an internal position of 3.25, which indicates that it is in a strong internal position. The EFE Matrix depicts the opportunities and dangers faced by JPM Manpower, as well as the effectiveness of its tactics to capitalize on the opportunities and prevent threats from entering the system. The overall weighted score of 2.66 suggests that, although the firm can meet opportunities and defend against threats, it does not have a strong enough score to safely assume 100% market domination. A representation of the three key zones, each of which has a distinct strategic significance for JPM Manpower is shown in the IE matrix. Data for the JPM Manpower SWOT Analysis was derived from the results of a survey done to measure consumer loyalty and satisfaction, which was then utilized in the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) processes (EFE). It was indicated by the SPACE Matrix study of JPM Manpower that it should take a more aggressive approach to prosper. The company has a solid competitive position in the industry and is now undergoing substantial growth. Keywords: Business expansion, IE Matrix, IFE Matrix, EFE Matrix, Space Matrix, Competitor Profile Matrix

Marketing Strategy on MSMEs in Effort Maintaining Sales in Central Covid-19 Guidelines (Case Study RM Pondok Salero Grogol)

The aim of this study is to analyze the marketing strategy carried out by RM Pondok Salero in increasing or maintaining sales in the middle of the Covid-19 pandemic and to analyze the obstacle factors and marketing strategy solutions carried out by RM Pondok Salero in an effort to maintain sales amid the Covid-19 pandemic. The research method uses a qualitative approach. The analytical tool used in this study is analysis I FE & E FE and IE matrix analysis . Based on the results obtained by the IFE and EFE matrix analysis, the total IFE weight score is 3.4 9 and EFE of 3.2 2 put RM Pondok Salero is in quadrant I ( a growing and developing strategy ). Results p research an show off that s trategi done by RM Pondok Salero with b auran marketing ( Marketing Mix ) 7 P ( Product, Promotion, Price, Place , People, Process, Physical Evidence ). Strategy product in the form of innovation cheap rice package, strategy promotion every food purchase will get free iced tea, strategy price will get a discounted price in the form casback 30% through the Shopeepay and OVO applications, strategy place in the form of flexibility in product delivery, strategy people by bringing in the original cook of the prairie, strategy process in the form of employee readiness in processing consumer orders, strategy Physical Evidence in the form of the location and layout of the room and the cleanliness of the restaurant which is maintained by RM Pondok Salero. Constraints faced by RM Pondok Salero in finance and raw materials but RM Pondok Salero can still find solutions and alternatives, namely by managing finance and use raw materials efficiently. Then the RM Pondok Salero solution in dealing with the Covid-19 pandemic with product innovation, following technological developments, maximize social media and maximize services between or delivery