Abstract A statics finite element (FE) model as well as a dynamics FE model for Sendzimir mill have been established. It is in order to solve the bilateral wave defect caused by loose edge rolling during the cold rolling process with SUS430 stainless steel strip. The profile and flatness control effects are quantitatively analyzed by adjusting various roll contour configurations such as work roll crown, the second intermediate idler roll crown, the first intermediate roll taper depth and taper length. The coupling relationship between strip edge-drop and flatness under different roll contour configurations has been studied to analyze their effects on flatness defect control. The first intermediate roll taper depth is the most effective way to control edge wave. The first intermediate roll taper depth has been adjusted from 0.4 mm to 0.6 mm in the industrial production line. The overall profile has been improved by 21.5 %. The deviation of residual stress at strip edges has been reduced by 32.9 %. An excellent flatness defect control result has been achieved for the industrial production of SUS430 stainless steel. The present work is responsible for providing a theoretical basis and practical experience for the flatness defect control technology of a Sendzimir mill.