Our qualitative study, consisting of in-depth semi-structured interviews with recent retirees in the Dutch city of Leiden, set out to investigate how communication, through processes of self-identification and the negotiation of social identities, relates to (self-)ageism. A letter from the city administration was used to make age identification salient in our research and prompted stories of various liminal spaces and phases that our participants experienced. Whilst liminal phases are usually considered uncertain and ambiguous, in our study we found that for older people liminality can offer a desired ambiguity that allowed them to adopt a more positive identity than ‘being old’, which was rejected as undesirable. Our findings provide insight into the intertwinement of societal, institutional and individual levels of ageism and highlights the necessity of finding and emphasising positive values in being old, since only then positive interpretations of communication can enable processes of positive societal identification.
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