The research is devoted to the issues of aesthetics of replicated things used in everyday life. It compares two aesthetic traditions such as Soviet "craft" design and Japanese "craft" design associated with the Mingei movement. The study revealed that the Soviet aesthetics, although opposed to the "theurgic aesthetics" of the turn of the 20th-19th centuries, it still inherits the idea of "transformation of reality." In contrast, the Mingei movement, which originated in Japan in the 1920s, takes on a Buddhist interpretation in the post-war years and is based on the idea of "aestheticizing everyday life" (in its Japanese understanding), on the "shibui" aesthetics. Based on the ideas of Buddhism, it is proposed to consider melancholy as an aesthetic category. As a result of the search for the spiritual foundations of domestic design, the conclusion was formulated that the faces of the ornament play an important role in this regard.