ICT Technologies Research Articles

Optimising MSMEs B2B Marketing Performance Through Marketing Automation In CRM Strategy

This research investigates the influence of technology readiness and ICT capabilities on marketing automation within B2B MSMEs' CRM strategies. Using quantitative methods in 105 B2B MSMEs employing marketing automation tools, the study employs Structural Equation Modeling (SEM) with Lisrel 8.8 software for analysis. Findings reveal that Technology Readiness significantly impacts ICT Capability, with innovation indicators holding a dominant 67.240 per cent effect. ICT Capability positively influences marketing automation, primarily driven by the use of ICT (84.600 per cent). Marketing automation correlates positively with B2B CRM, notably through message reach (65.610 per cent). B2B CRM, in turn, significantly affects Marketing Performance, emphasising improved customer relationship quality (77.400 per cent) and expanded market influence (42.250 per cent). Notably, technology readiness does not directly impact marketing automation, necessitating ICT capability for practical implementation in customer relationship management. In conclusion, marketing automation enhances B2B MSMEs' marketing performance, contingent on their ICT capabilities, despite the importance of technology readiness.

The Digital Divide: Immobility and Vulnerability of Marginalized Groups in Urban Areas in China

The research report delves into the formation and impact paradigm of the digital divide in urban marginalized areas, with a particular attention of how digital divides affect the daily lives of urban marginalized groups. While existing analysis of digital divide in China have predominantly focus on differences between urban and rural areas or eastern and western area, this study centres its attention on the community of Junyuan, Qiaokou District, Wuhan, Hubei Province. Herein lies an research of how the digital divide generated and its ramifications for urban life within a community primarily inhabited by low-income residents, elderly individuals, and migrant workers. Survey results are compared with international research findings related to the digital divide. This comparison leads to a proposed influence paradigm tailored for urban fringe communities based on age and education level. Furthermore, a governance approach is recommended that places emphasis on cultivating user willingness and fostering trust in ICT technology as part of efforts to alleviate the adverse effects of the DD experienced by marginalized groups within cities.

Unmanned Ground Vehicles for Continuous Crop Monitoring in Agriculture: Assessing the Readiness of Current ICT Technology

Continuous crop monitoring enables the early detection of field emergencies such as pests, diseases, and nutritional deficits, allowing for less invasive interventions and yielding economic, environmental, and health benefits. The work organization of modern agriculture, however, is not compatible with continuous human monitoring. ICT can facilitate this process using autonomous Unmanned Ground Vehicles (UGVs) to navigate crops, detect issues, georeference them, and report to human experts in real time. This review evaluates the current state of ICT technology to determine if it supports autonomous, continuous crop monitoring. The focus is on shifting from traditional cloud-based approaches, where data are sent to remote computers for deferred processing, to a hybrid design emphasizing edge computing for real-time analysis in the field. Key aspects considered include algorithms for in-field navigation, AIoT models for detecting agricultural emergencies, and advanced edge devices that are capable of managing sensors, collecting data, performing real-time deep learning inference, ensuring precise mapping and navigation, and sending alert reports with minimal human intervention. State-of-the-art research and development in this field suggest that general, not necessarily crop-specific, prototypes of fully autonomous UGVs for continuous monitoring are now at hand. Additionally, the demand for low-power consumption and affordable solutions can be practically addressed.

Impact of information and communication technologies in ancestral communities of San Lorenzo, Ecuador

In the canton of San Lorenzo, province of Esmeraldas, 15 ancestral communes received legal personality from the Ministry of Agriculture and Livestock, constituted with more than fifty inhabitants, represented by the official body called Cabildo, composed of the president, vice-president, treasurer, trustee and secretary. The purpose of this research is to analyze the impact of information and communication technologies ICT in ancestral communities of San Lorenzo, this research followed the rules of Prisma study systematic reviews for the identification, analysis and evaluation of scientific articles. At the end of the study it was found, among other considerations, that the ancestral communities located in the canton of San Lorenzo may face difficulties in accessing relevant information due to existing weaknesses in issues related to the implementation and use of ICT, this visualized from the knowledge of their rights, educational opportunities, development programs, technological advances and other aspects that could benefit their welfare and development.

Assessing the extent to which small enterprises, inclusive of emerging black businesses engage in service dominant logic practices

This study is aims to assess the extent to which small enterprises engage in service dominant logic practices. In this study, data was quantitatively collected from 144 service providers of the game and nature reserves in Mpumalanga. The findings revealed a strong positive relationship between the effectiveness of using ICT and the extent to which small enterprises engage in service dominant logic practices. These findings suggest that the use of ICT technologies has a positive effect on the extent to which small businesses engage in service dominant logic practices. The limitation is that this current study is only limited to the tourism industry, in that sense it cannot be generalized to other industries.This study contributes to the existing body of knowledge by assessing the extent to which small enterprises engage in service dominant logic practices. Through the co-creation of value, these small businesses can be sustained. Collaborative relationships between small businesses and dominant firms can enhance the small part that black entrepreneurs now play in the country's tourism industry. By means of value co-creation, major corporations have the ability to offer small and medium-sized companies (SMMEs) both entrepreneurial experience and skill training

ДИНАМИКА РАЗВИТИЯ БИЗНЕС-ДЕМОГРАФИИ ОРГАНИЗАЦИЙ В УСЛОВИЯХ ЦИФРОВОЙ ЭКОНОМИКИ И ЕЕ ВЛИЯНИЕ НА ПОДХОДЫ К ОЦЕНКЕ ЭФФЕКТИВНОСТИ ДЕЯТЕЛЬНОСТИ

The relevance of the research is justified by the change in the external environment of organizations’ activities, which is manifested in the integration of ICT technologies into the sphere of organizations’ activities. The turbulence of the external environment also affects the business demography of organizations that require detailed analysis. The study presents the cur - rent structure of organizations in the cross-section of various organizational and legal forms and reveals the current share of non-financial corporations in the gross value added of Russia. Shows changes in the business demographics of domestic com- mercial organizations by form of ownership, current number, opening and closing in the 21st century. The dynamics of activity in the registration of new IT-organizations and in the use of special software by commercial organizations is reflected, and the dynamics of IT-industry development by main indicators is revealed. The growth of the share of IT-organizations in the total number of different organizations over time is revealed. The influence of the dynamics of development of business demogra- phy of commercial organizations on the established approaches to assessing the effectiveness of their activities has been es - tablished. The necessity to revise these approaches in the conditions of the digital economy has been substantiated, and the corresponding proposals have been put forward.

Do ICT and green technology matter in sustainable development goals?

AbstractThe desire for development in developed and developing countries has caused difficulties in realizing environmental goals. For this reason, initiatives such as Sustainable Development Goals have been taken to balance economic growth and environmental goals. Recent research from a sustainable development perspective has shown that skilled human capital, green technology, and ICT play an essential role in the sustainable management of natural resources. In this context, the present study aims to reveal the impact of natural resource rent, economic complexity, human development, green technological innovation, and ICT on ecological footprint. It also focuses on the moderating role of green technological innovation and ICT in the relationship between natural resource rent and ecological footprint. The findings show that natural resources and ICT are the causes of environmental degradation in G7 countries, whereas economic complexity, human development, and green technological innovation improve environmental quality. It has also been discovered that ICT and green technological innovation have a moderating role in the natural resources of G7 countries. In E7 countries, natural resource rent and economic complexity increase environmental degradation, whereas human development, ICT, and green technological innovation contribute to environmental quality. Causality findings are similar in both country groups. The findings show that synergies between SDG‐4 and SDG‐13 in G7 and E7 countries can help achieve climate action sustainably and effectively. Moreover, achieving SDG 13 in E7 countries requires interactive policies to achieve SDG‐12 and SDG‐17. Achieving SDG‐8 and SDG‐17 targets in G7 countries can contribute to combating climate change.

Smart development in the making: Links between commuting, digital technologies and the demand for e-government applications in Hungary

Although various actors have examined the user acceptance of e-government developments, less attention has so far devoted to the relationship between attitudes of certain commuter groups against digital technologies and their intention to engage in productive time-use by mobile devices. This paper aims to fill this gap by establishing an overall framework which focuses on Hungarian commuters’ attitudes toward e-government applications as well as their possible demands of developing them. Relying on a representative questionnaire survey conducted in Hungary in March and April 2020, the data were examined by a machine learning and correlations to identify the factors, attitudes and demands that influence the use of mobile devices during frequent commuting. The paper argues that the regularity of commuting in rural areas, as well as the higher levels of qualification and employment status in cities show a more positive, technophile attitude to new ICT and mobile technologies that strengthen the demands for digital development, with special regard to optimising e-government applications for certain types of commuting groups. One of the main limitations of this study is that results suggest a picture of the commuters in a narrow timeframe. The findings suggest that developing e-government applications is necessary and desirable from both of the supply and demand sides. Based on prior scholarly knowledge, no research has ever analysed these correlations in Hungary where commuters are among the European citizens who spend extensive time with commuting.

ICT skills, entrepreneurial self-perceived creativity, and digital entrepreneurship: Insights from the stimulus-organism-response model

This study, anchored in the Stimulus-Organism-Response theory, aims to explore how ICT skills-related stimuli (information skills, operational skills, and creative skills) stimulate cognitive organisms (entrepreneurial self-perceived creativity), which, in turn, increases behavioral responses (attitude towards digital entrepreneurship and digital entrepreneurial intention) as well as investigate the detrimental effects of technology anxiety. Employing a cross-sectional design, the study leverages data from a sample of 604 higher education students across six universities in Vietnam. Hypotheses are assessed using partial least squares structural equation modeling (PLS-SEM). The results reveal positive influences of operational, informational, and creative skills on entrepreneurial self-perceived creativity, which significantly affected attitudes toward digital entrepreneurship and entrepreneurial intention. While technology anxiety negatively impacts entrepreneurial self-perceived creativity and attitudes toward digital entrepreneurship, its significant influence on digital entrepreneurial intention is not observed. The study also unveils the mediating role of entrepreneurial self-perceived creativity in the relationship between ICT skills, technology anxiety, and attitudes toward digital entrepreneurship and digital entrepreneurial intention. The research contributes to the theoretical understanding of digital entrepreneurial ventures, shedding light on the intricate dynamics among ICT skills, entrepreneurial self-perceived creativity, technology anxiety, and entrepreneurial responses. It also explores the applicability of the SOR model in emerging economies, providing valuable insights into the digital entrepreneurial landscape.

Impact of Digital Public Framework on ICT And Digital Technology

Impact of Digital Public Framework on ICT And Digital Technology

Disasters and technological upgrading measured by changes in demand for ICT labour: estimating the impacts with text

AbstractExtensive literature has studied the economic impact of disasters. However, specific impacts on labour markets have received less attention. Using a massive earthquake (> 8.0 Mw) that struck Chile in 2010 and proprietary data from a Chilean online job board (4136 job postings published between 2008 and 2012), we examine changes in demand for Information and Communications Technologies, ICT, related labour as a proxy for technological upgrading, by assuming that ICT and related technologies drive much of the technical change in production. We implement a structural topic model to discover and estimate the difference in the prevalence of ICT and Construction labour, among others. Our results show that ICT labour does not change. In contrast, Construction labour significantly differed after the disaster, suggesting that reconstruction activities led to employment differences. Our results suggest that there was no substantive technological replacement following the earthquake.

Integrating a PABX Telephone System Learning Tool into Telecommunications Technology Curricula

This study aims to develop an operational Private Automatic Branch Exchange (PABX) telephone system to be used as a laboratory tool for students in the Bachelor of Science in Electronics and Communications Technology (BSECT) program at the University of Science and Technology of Southern Philippines (USTP). The PABX trainer is expected to enhance students' occupational preparation for potential employment in the telecommunications and networking industries. Through the operational platform, students' cognitive, manipulative, and programming skills related to PABX can be assessed. A telecommunications course is a core component of the BSECT curriculum, familiarizing students with corporate communications platforms like PABX. The presence of physical PABX equipment is crucial for quality instruction aligned with the Commission on Higher Education's (CHED) standards and the university's accreditation requirements. While PABX has been widely used in industry, incorporating its technology into the BSECT curriculum remains necessary. This study aims to innovate pedagogical tools that establish students' PABX-related skill sets and potentially lead to further investigations and system integrations with other ICT technologies. The study yielded positive affirmation of the content, technical, and instructional qualities, and its overall acceptability relative to the learning tool. There are also significant improvements in the student’s cognitive skills, manipulative skills, and programming skills set out of using the PABX learning tool in laboratory activities.

Analysis of the Use of Dynamic Fluid Learning Media

Advances in ICT technology support by presenting various forms of innovative media. This study aimed to obtain a profile of schools' most widely used learning media. This research method was quantitative, using surveys to collect data. The respondents of this study were 1095 students from six schools. Questionnaire instruments were used to collect data for students with the help of Google Forms. The results showed that the learning media widely used by smartphones was 14%, PhET was 23%, PowerPoint Was 18%, computers were 17%, and others consisted of flip PDF and video were 28%. Media use in dominance is carried out directly in the classroom in the learning process. This study's findings indicate that using smartphones as a learning medium still needs to be improved. Therefore, these results allow researchers to develop learning media that utilize smartphones, especially in fluid learning materials.

Обучение математике в цифровой образовательной среде

Currently, ICT technologies are widely used in the learning process. In practice, it turned out that it is not so easy to introduce these innovations into the educational process. This article provides an analysis of the use of modern technologies in mathematics lessons. The main areas of application of ICT technologies in education are the construction of individual learning routes, automation of control, the construction of various graphs and three-dimensional geometric shapes. Based on the above, the question arises about the possibility of improving the effectiveness and accessibility of education. Is it possible to increase students' interest in the subject, as well as the quality of education, with the help of a digital educational environment?

Effectual Use and Implementation of Micro-Lesson Plan Activities Through Mapping of Bloom's Taxonomy and ICT Technologies

Effectual Use and Implementation of Micro-Lesson Plan Activities Through Mapping of Bloom's Taxonomy and ICT Technologies

Physics Educational Technology (PHET) Simulations in Teaching General Physics 1

As stipulated in the "K to 12 Program" of the Department of Education, Philippines, the traditional way of teaching and learning should be transformed into electronic learning where ICT skills and technologies are introduced to the 21st-century learners, as well as 21st-century teachers. This paper tried to determine if teaching by utilizing Physics Education Technology (PhET) Simulations can impinge on the mastery of the least learned competencies in General Physics 1. It specifically analyzed the Proficiency level and Performance level in demonstrative applications in Physics. The current study also proposed an enhanced lesson plan exemplar that can be adopted by STEM teachers in teaching Physics. The descriptive method of research was employed in the study. During the investigation, there were 49 Grade 12 STEM students participated. The study concludes that PhET Simulation-Integrated instruction can improve the students' proficiency level on the least mastered competencies in General Physics 1. It also strengthened the claim that PhET Simulations can be a virtual laboratory for assessing students' performance on demonstrative applications. Further, utilizing and integrating PhET Simulations in delivering physics lessons can promote positive and engrossing learning experiences among learners.

Empowering Indonesia's Defense: The Evolution of Smart Military Society in the Total People's War System

In the context of Indonesia's Total People’s War, the concept of a Smart Military Society emerges as a pivotal element in modern defense practices. This study aims to explore the integration of information technology, artificial intelligence, connectivity, and collaboration within military operations to construct an efficacious Smart Military Society. By harnessing the potential of ICT and smart technology, the Indonesian defense sector can effectively enhance situational awareness, decision-making processes, and response capabilities to address evolving threats. The collaboration with societal stakeholders, academia, and industries fosters innovation, adaptability, and the development of a technologically advanced defense industry. Through joint exercises and information sharing, the interoperability of defense forces improves, leading to coordinated efforts across different military components. Challenges such as cybersecurity measures must be addressed to safeguard sensitive information and critical infrastructure. The implementation of a Smart Military Society not only strengthens Indonesia's defense capabilities but also stimulates economic growth, promotes self-reliance, and enhances national security. This research contributes profound insights into the potential and challenges associated with Smart Military Society, offering valuable implications for adaptive defense strategies in the complexities of modern warfare.

서비스 디자인 관점에서 본 치유농업 발전방안

Healing agriculture is attracting attention as a new industrial field that contributes to improving people's health and quality of life by utilizing the pluralistic functions of agriculture. This study suggests that the perspective and methodology of service design can be effectively applied in seeking the development direction of healing agriculture. Through a literature review and analysis of domestic and international best practices, it was confirmed that principles such as user-centeredness of service design, stakeholder participation, and use of ICT technology can contribute to the design and improvement of therapeutic agriculture programs. In addition, the development potential of healing agriculture as a 6th industry was highlighted in terms of revitalizing the local economy and creating social value. Based on the analysis results, policy and practical recommendations for revitalizing healing agriculture were derived. It was proposed that service design education be included as a mandatory part of the training process for healing agriculture professionals, that user experience indicators be reflected in the healing farm certification evaluation, and that a collaborative governance system between relevant ministries and the private sector be established. This study emphasizes that the introduction of service design is essential for the sustainable growth of healing agriculture, and suggests that in-depth research and policy support to support this are required.

Digital Transformation in Jordan and Poland - Implications on the Legal Protection of Cultural Heritage and Sustainable Development

This paper aims to clarify the principles of Jordanian and Polish copyright laws applicable to the preservation of cultural heritage, and to recommend the adoption of certain policies to facilitate this task. It is meant to serve as a guide for stakeholders who deal with digital cultural heritage, directed particularly at museums, but also institutions such as libraries, archives, and art galleries. The research aims to discuss the role of copyright law in protecting cultural heritage in the face of the rapid development of ICT technologies. This includes identifying the risks and challenges associated with digital heritage, framing the relationship between authors of digital cultural content, rights holders, and institutions responsible for documenting and preserving it, and the need to establish a fair mechanism that guarantees their rights. The study aims to provide a presentation of the importance of compliance with copyright principles related to the digitization of cultural heritage and other relevant regulations in the Jordan region and the Polish legislation. The article was created as a result of international scientific cooperation in combination with an innovative view at the law-making and application processes in the era of dynamic development of science and technology. The analysis will include identification of legal acts, which aim to ensure the effective, future-oriented, and long-term protection of cultural heritage in Jordan and Poland.

Quantifying the Impact of Teachers Instructional Practice and ICT Technology Integration on Teachers Readiness Level in the 21 st Century

Quantifying the Impact of Teachers Instructional Practice and ICT Technology Integration on Teachers Readiness Level in the 21 st Century