Introduction. Etruscan-Italian fine art experienced a noticeable artistic influence from Greece. Iconographic types of the head and face were transmitted both through the import of finished Greek products and through the circulation of matrices and the artists themselves, which complicates the chronology and typology of monuments. P.J. Riis proposes to systematize the "evolution" of Etruscan terracotta styles by constructing a chronological series from the early archaic to the late classic [Riis, 1981]. The purpose of the work was to study the concept of P.J. Riis about iconography in Etruscan coroplastics and the creation of generalized morphological characteristics of local types (regional styles). Materials and methods. Illustrated chronological tables from P.J. Riis and the method of composite portrait in digital version were used. Results and discussion. P.J. Riis examined 352 types of images, their archaeological context geographically confined to Northern Etruria (Clusium), Central (Vulci, Volsinia), Southern (Caere, Veii, Falerii, Latium) and Etruscan Campania (Capua). The earliest production of Etruscan terracotta was concentrated in Campania, Southern and Northern Etruria, the first hellenized style of terracotta spread from Etruscan Capania into Southern Etruria. The composite portraits based on the combined samples of archaic art indicate the absence of significant sex differences. In the composite female portrait for all samples of the archaic period, a contribution of morphological elements of the types of Southern and Central Etruria is visually noted. The greatest contribution to the morphology of the face in the composite female portrait for all samples of the classical period was made by Central Etruria and Capua. The resulting composite portraits by region indicate the heterogeneity of facial iconography in the archaic and classical art of Central Italy and visualize the conclusions of P.J. Riis on the development of several local traditions of fine art style. Conclusion. The classification of P.J. Riis is constructed in such a way that it assumes for its further completion with new archaeological data, so it can be considered as an attempt to create a “visual” history of the Etruscan portrait, at least part of it.