What ethical considerations are involved in the design and production of contemporary architectural icons, such as Rem Koolhaas’ China Central Television headquarters and Richard Rogers’ Heathrow Terminal Five? In this article, Donald McNeill explores the range of ethical issues facing high‐profile architectural firms who compete for commissions from clients in the global architectural marketplace. Through illustrative studies of projects which raise questions of political, environmental and civic responsibility, McNeill considers the degree to which architects are compromised by clients, the extent to which ethical considerations permeate architecture as a profession, and the ability of architects to intervene in broader debates about urbanity and society. A stronger engagement with ethical considerations is required if architectural practice is to be more than a professional screen for the activities of corporate and government clients.