Tourism Icon Research Articles

Sentiment Analysis of Ampera Bridge as a National Tourism Destination

Ampera Bridge is one of the leading tourism icons in Palembang which attracts thousands of visitors every year. This research aims to analyze visitors' opinions about the Ampera Bridge using opinion mining techniques in Google Review reviews. Research methods include collecting review data from Google Reviews, data preprocessing, sentiment analysis, and aspect analysis. The data collected includes 307 reviews taken in the period April 2024. These reviews were analyzed using the Support Vector Machine (SVM) algorithm to classify sentiment as positive, negative, or neutral. The analysis results show that 83% of reviews have positive sentiment, 9% are negative, and 8% are neutral. The main aspects often discussed by visitors include the view and beauty of the bridge, historical and cultural value, accessibility and transportation, facilities and cleanliness, as well as tourist experiences and activities. Positive sentiments were mainly related to the beauty of the bridge's architecture and lighting, as well as its historical value. However, negative sentiment was mainly caused by cleanliness issues and traffic jams around the bridge. Based on these findings, several recommendations put forward include improving cleaning facilities, better traffic management, developing public facilities, and diversifying tourist activities. It is hoped that the implementation of these recommendations can improve the quality of the visitor experience and the attractiveness of the Ampera Bridge as a major tourist destination. This research provides valuable insights for tourism managers and local governments to improve the quality of services and facilities at the Ampera Bridge.

Kontruksi Sosial Tradisi Sekaten Surakarta Dalam Perspektif Teori Tafsir Sosial

Sekaten is an annual event held by Surakarta Palace in Solo area to commemorate the birthday of Prophet Muhammad SAW. When the condition of the society was still traditional, Sekaten tradition was used as a medium of proselytization for scholars and sultans to spread and teach Islamic values. Over time, entering the modern era has caused a cultural shift in which the Sekaten tradition is used as a tourism icon. The acceptance of Sekaten culture by the community includes the externalization stage where each individual will try and learn and interpret what is outside himself. Then it continues to the objectivation stage with the existence of social reality created by humans, of course, it will be seen as something that has meaning and it will affect certain communities. And in the end, the community enters the internalization stage where the individuals involved will absorb the values, norms, and roles that exist in it, so that the social structure forms subjective awareness.

Sejarah Bentor Sebagai Icon Kota Pematang Siantar

Economic and social development in urban areas is highly dependent on an effective transportation system to support population mobility and economic growth. One form of transportation that is characteristic of Pematangsiantar City is the BSA (Birmingham Small Arms) motorbike cart, which has a rich history and has become a tourist icon that attracts the interest of many people. However, the decline in the number of BSA motorbike carts in Pematangsiantar City is a concern, due to factors such as increasing prices, competition from other types of transportation, and lack of support from the local government. To maintain the sustainability of BSA motor carts as part of the city's identity and cultural heritage, as well as utilizing tourism potential to drive the local economy, collaborative efforts are needed between motor cart owners and drivers, the government and the community. This research uses a qualitative approach, with a case study method, to explore understanding and experiences regarding BSA motorbike carts in Pematangsiantar City, with the hope of contributing to the understanding of the use, challenges and potential of BSA motorbikes in the context of intra-city transportation in Pematangsiantar City.

Interactive Batik & HR Incubation for Art-Technopreneurship: Mantraman Village Pilot Project

The implementation of this activity presents an innovative approach to promote the sustainability of the Javanese batik industry by developing interactive batik designs and fostering human resources in the arts and technopreneurship fields. The research project undertaken in Mantraman Village, Pagelaran, aims to brand Mantraman Village as a unique destination embodying Javanese Cultural Village characteristics. The cutting-edge approach combines age-old batik techniques with the latest in digital augmented reality technology. By doing so, it aims to boost visitor engagement and offer a hands-on experience in the batik design process. This implementation also focuses on fostering human resources in the arts and technopreneurship fields. These educational activities are designed to impart both theoretical knowledge and practical skills, empowering individuals to venture into or further develop their own art-technopreneurial pursuits. Training programs and workshops are conducted to develop participants’ skills and knowledge in batik design, business management, marketing, and related technological aspects. This implementation methodology involves conducting participatory surveys, observations, and interviews with relevant stakeholders, as well as testing and evaluating prototypes of interactive batik design systems. The data collected will be analyzed qualitatively and quantitatively to measure the project’s impact on increasing public interest, improving the quality of batik products, and developing human resources in the arts and technopreneurship fields. The results of the implementation of this activity made a positive contribution through an inventory of interactive batik motif designs with augmented reality technology, contributing to the development of the batik industry in Mantraman Village, Pagelaran Village as an iconic tourism village branding. Through these efforts, the project contributes positively to the sustainable growth of the batik industry and cultural branding of the village. Keywords: interactive, pattern, batik, mantraman village, pagelaran

Training on Clothing Design from Sarung Material as a Tourism Icon in Malang City

The Polowijen cultural village, Malang City, is packaged educationally for visiting tourists, this is to introduce the culture of Malang City which is still preserved and managed by the residents of Polowijen Village. Sarong cloth is a cloth that is used every day and can be used as a potential for cultural development in Polowijen Village. The method used in this community service activity is the method. The implementation method is a way of carrying out activities by determining activity steps related to the problems faced by The community, in this case, are the tailors who are members of the KWP group, with a network of cooperation, participatory work action and monitoring. Based on the results of the service regarding branding sarongs as several clothing options, it can be concluded as follows: (1) Polowijen Village, Malang City, has now branded itself as a sarong sewing center with various types of clothing products. (2) The tailors in Polowijen are more creative and collaborate more with each other in making sarongs as creative as possible. (3) Collaboration was established between the tailors and the Polowijen sub-district cooperative and the Malang City Trade and Industry Department which was able to increase sarong sales figures. (4) There has been an increase in the economy as evidenced by the relatively cheap purchase price of sarong cloth which can achieve profits of up to 200% for every production of 1 sarong cloth.

Local Identity in Traditional food Packaging As Regional Identity. (Case Study: Gabin Biscuit Packaging in Samarinda)

Purpose: The main objective of this manuscript is to determine the typical icons of the city of Samarinda which will be applied in the visual appearance of traditional food packaging as souvenirs. Theoretical framework: The function of packaging has evolved along with packaging developments and technology. From its initial function as a container, one of its functions is to display the identity of the region where the product comes from through its visual appearance. Method: This research uses a mix method. Initial data was obtained from the questionnaire and then discussed through FGD involving experts in the fields of history, tourism and design. Next, it is processed with the NVivo application to illustrate the decision framework of the analysis results by coding the data according to a classification scheme that allows identification of regional icons that will be applied in packaging. Findings: Samarinda traditional icons which were obtained would be displayed on the packaging. They are the religious, culinary, bahari and shopping tourism groups, which are revealed in the form of shopping tourism icons, fauna, typical motifs, taglines, religious tourism, marine tourism, natural tourism and infrastructure. Research, Practical & Social implications: This paper will be useful for parties of similar interest, especially in the Samarinda area, who want to design souvenir packaging that displays regional identity in its visual appearance. Originality/value: Icons typical of Samarinda which can be displayed in souvenir packaging so that they can act as ambassadors for the region.

The Instagram as a Tool for Implementation of Social Crm (Customer Relationship Management) Study on Tourism in Lamongan Regency (Wisata Bahari Lamongan and Maharani Zoo)

Advances in technology and communication today have an impact on changes in the Industrial Revolution, including the Tourism Industry. The use of computers and the Internet of Things (IoT) in the tourism industry currently has an important role, which can include many ways, one of which is contact with customers. Customer Relationship Management (CRM) is a business strategy that integrates business processes that are directly related to consumers (marketing, sales, and services) with business people, business processes, and supporting technology to get customer retention [7]. Instagram is one of the social media that has a wide reach and can be accessed easily by anyone. In addition, Instagram is also available on mobile devices and makes Instagram one of the social media that has many users. The Lamongan Tourism and Culture Office has the responsibility to introduce tourist attractions in Lamongan. Lamongan Regency has two tourist icons that are well known by the public, both the Lamongan community itself and people from outside the Lamongan area, namely Lamongan Marine Tourism and Maharani Zoo. Instagram can be used as a Social CRM tool so that it has an impact on increasing tourist visits to Wisata Bahari Lamongan and Maharani Zoo.

Strategi Istana Maimun Sebagai Ikon Pariwisata Kota Medan

Maimun Palace is a historic building built during the 9th Malay Sultan Deli Dynasty or Sultan Ma'moen Al Rasyid Perkasa Alamsyah. Construction of this building began on 26 August 1888 and ended on 18 May 1891. Maimun Palace is the Palace of the Deli Sultanate which is one of the tourism icons located in Medan City, North Sumatra. This research uses qualitative methods which can be obtained through observation of the palace. Maimun, the aim of this research is to find out how the Maimun Palace is said to be a tourism icon and to identify strategies for the Maimun Palace as a tourism icon for the city of Medan. The results of this research show that the Maimun Palace is said to be a tourism icon for the city of Medan because the main attraction of the Maimun Palace lies in its architecture. There is a combination of several cultures that influence the appearance of the Maimun Palace. Making the Maimun Palace an icon of the city of Medan because of its lack of natural potential, through nature reserves (heritage) it can increase tourism in Indonesia. So, in order to increase tourism potential in the city of Medan, Maimun Palace was made an icon of the city of Medan.

MENINGKATKAN KUNJUNGAN WISATAWAN NUSANTARA DI BALI BIRD PARK MELALUI ANALISIS STRATEGI BAURAN PEMASARAN


 
 
 Tourism is defined as a variety of tourist activities supported by various facilities and services provided by society, entrepreneurs, and governments. Bali is an icon of tourism in Indonesia. One of the famous tourist attractions in Bali is Bali Bird Park. This tourist attraction was closed for three months, that resulted in a decrease in the number of tourist visits. With the decrease tourist’s visit, management of tourist attractions must carry out strategies, especially in marketing, so that tourist visits, especially from Nusantara’s tourists, to the Bali Bird Park remain stable even though it is still in the new normal era. This research uses qualitative data analysis techniques, included the SWOT matrix and created a SWOT diagram, to determine the company’s strategic position. The technique of sample determination used purposive sampling with a total of 123 respondents. The results showed that the total score of Strength was 1.86 and Weakness was 0.55. For Opportunities was 1.94 and Threats was 1.17. From the total subtraction between strength and weakness, the result is 1.31, while the total subtraction between opportunity and threats is 0.77. The SWOT diagram shows that the company’s strategic position is in quadrant I, which means in a growth-oriented position, so the marketing strategy that can be implemented is an aggressive strategy.
 
 

RELIGIOUS ECOTOURISM POTENTIAL OF SOUTH COASTAL COMMUNITIES, WEST SUMATERA, INDONESIA

This research was motivated by the viral issue circulating on social media about a mosque floating on water and attracting the attention of tourists from more than 300 congregations with all the advantages (natural resources and human resources) that support it so that it becomes a tourist icon in Pesisir Selatan Regency. The aims of this research are: 1) to describe the potential of floating mosques for religious ecotourism owned by Pesisir Selatan Regency; 2) to analyze the role of the community in developing the potential of floating mosques as ecotourism. This research method uses qualitative descriptive analysis with a field survey approach, in-depth interviews, and observation methods with analytical techniques in this view including three activity streams, namely data reduction, data presentation, and concluding B. Milles and Huberman. Sampling was carried out using a purposive sampling technique. The research results show that there are government programs that are still hampered by political interests that have not yet been completed. The floating mosque with a Malay Arabic design relies on the natural beauty around the beach to provide a spiritual sensation that soothes the soul of every visitor. The floating mosque is a religious tourism icon that is worth visiting.

ANALYSIS OF FACTORS AFFECTING THE INTEREST OF VISITING TOURISTS IN RELIGIOUS TOURISM DESTINATIONS SUNAN GUNUNG JATI

Religious tourism is one of the tours in Indonesia. Religious tourism is well known by most Indonesians considering the level of religion and culture inherent in Indonesian society. Cirebon is an area thick with tradition and culture, so it is known as the City of Religion. The icon of religious tourism in Cirebon is the Tomb of Sunan Gunung Jati which is a mandatory destination for religious tourists. The purpose of this research is to find out how religiosity, facilities, and tourist attraction can affect the interest of visitors. This study uses regression analysis as a quantitative approach. The population of this study is all tourists who visit Sunan Gunung Jati tourism. The sample of this study amounted to 96 respondents. Based on the analysis using the simultaneous significance test (F-test), the F-count value is 33,113 with a probability of 0.000, meaning that all independent variables, namely X1, X2, and X3 together have a significant effect on the dependent variable. The results showed that the dependent variable, namely the interest of visiting tourists in Sunan Gunung Jati tourism, was influenced by the independent variables, namely religiosity, facilities, and tourist attraction. Tourism managers are expected to maintain and maintain the condition of tourist facilities and increase visitor comfort. For further researchers, it is necessary to examine other variables that are not in this study, to analyze other factors that influence tourist interest.

Pang Pada Payu: Implementing Tri Hita Karana Principles on Pawongan Aspect as a Balinese Business Concept

Bali, as one of the renowned tourist destinations recognized globally, has led to the growth of various businesses, both those that support the development of tourism directly and through market chains. This qualitative descriptive research, which uses participatory observation and in-depth interviews, is conducted with the aim to understand, comprehend, and describe the implementation of the Tri Hita Karana principle in the pawongan aspect through one of Bali's local wisdoms, namely pang pada payu. A variety of business opportunities have grown and developed along with the rise of tourism in Bali. Apart from tourism, the high domestic sector needs to support cultural preservation have also experienced significant growth, regardless of the economic conditions. Balinese culture, as a tourism icon, in its implementation not only provides economic benefits for those in the tourism sector but also offers opportunities for businesses that play a role in meeting domestic needs. Various businesses that have grown in Bali not only give birth to competition but also present various forms of cooperation, known as pang pada payu. Pang pada payu is one of the local wisdoms possessed by the Balinese community that in its implementation resembles a market chain and is used as a guideline for conducting business.

Durian Culinary Products Based on Local Food as a Culinary Tourism Attraction in Medan City

As the capital of North Sumatra, Medan City has an image that is quite attached to durian culinary destinations. This can be seen from the many culinary businesses that make durian their flagship product so that it can become an icon of culinary tourism in Medan. This study aims to identify the characteristics of the attractiveness, management, and promotion mix of culinary tourism products in three leading durian outlets in Medan City: Ucok Durian, Pelawi Durian, and Durian Ucok Tanjung. The method used in this study is exploratory qualitative with data collection techniques using in-depth interviews, observations, literature studies and documentation. The advertising promotion mix involves social media, print media, electronic media, and display signs. The sales promotion method is offered through free trials, discounts, and attractive promos during the durian season. Managers carry out The personal selling method whenever they fill in trade shows and festivals. The public relations method is carried out through collaboration with durian agents, being a seminar and media resource person, and becoming a sponsor for an activity.

Strategi Pemko Medan Dalam Mempertahankan Istana Maimun sebagai Ikon Wisata Kota Medan

The tourist icon is one of the signs that characterizes a particular area. Each region must have its own tourist icon. One of them is the city of Medan, which has a tourit icon, the Maimoon Palace or what is commonly called the Deli Sultanate Palace. Is one of the icons of the country. To find out the strathey of Pemko Medan in mainting the Maimun palace, researchers used qualitative methodes with a socio-cultural approach. The method used is in- depth interviews and documentation. From the results of the interview the strstegy adopted by Pemko Medan is to continue to promote the Maimoon Palace on various social media, or major events helid im the city of Medan. From the Maimoon palace self, ot major events held ini the city of Medan. From the Maimoon Palace itserlf , it is to. Maintain comfot and cleanliess at the Maimun Palace itself.
 Keywords: strategy, maimoon palace, travel icon

Pemberdayaan Masyarakat Melalui Program Agrowisata Di Desa Bojongnangka Kabupaten Pemalang

The agro-tourism pilot project in the village of Bojongnangka began at the end of 2021 with the construction of a tourist attraction, Gatra Kencana, an educational tourism destination for rice fields. Even though the tourist destination is built on top of the rice fields, the rice fields can still be planted with rice with homemade organic fertilizers. However, to become an agro-tourism village has not be followed with the development of tourism human resources and agro-tourism packages so that the beneficiaries have not be extended to the Bojongnangka village community. The absence of tourism activists who manage tour operations and the absence of tour packages to collaborate with community participation are challenges in developing this village. The methods used in this community service include the making of agro-tourism community groups, focused group discussions on agro-tourism, and theoretical and practical training carried out by the Village Community Empowerment Program (P2MD) team of Hospitality Management Study Program Dian Nuswantoro University. Finally, through deliberations with village officials and representatives of residents, an agreement was reached in the form of making an agro-tourism community group which was ratified through a Decree from the Head of Bojongnangka Village, 5 agro-tourism packages, and integration of tourism businesses to make Gatra Kencana a tourism icon in Bojongnangka Village. Moreover, the team also develop empowerment program of MSMEs in agro-tourism packages, signing a memorandum of understanding with the Association of Indonesian Tour Guides of Central Java Chapter and creating a display gallery to exhibit agro-tourism products of Bojongnangka village community.

Kolaborasi Pengembangan Pariwisata Desa Sawarna

This article will discuss the involvement of actors in tourism development in Sawarna Village. The tourist destinations in Sawarna Village have become a new tourist icon that can be visited by tourists. However, it seems that it has not appeared in the public space as the main destination. Of course there are a number of obstacles that arise. The research method used in this study is a qualitative method with a case study approach. Borrowing a term from J.W. Creswell (2013) who suggested that a strategic approach that can be used to facilitate qualitative research such as the case study approach (Creswell, 2013). As a result, the government has not been committed to developing tourism, because the accessibility obtained by other actors, such as academics, the community, the media and entrepreneurs has not been maximized. In fact, these actors have a significant role, so that tourist destinations can also be integrated ideally. 

Ship detection using Google Earth Pro and SAR Sentinel-1 Satellite in Karimunjawa, Indonesia

Karimunjawa is one of the tourist icon due to the beauty of its coral reefs. Many tourists visit for snorkeling and diving in Karimunjawa which requires ships for transportation. This study aims to determine the distribution of ships in Karimunjawa before and during the COVID-19 pandemic using the Google Earth Pro satellite and Synthetic Aperture Radar (SAR) Sentinel-1. There were 6 islands selected to represent the anchorage level based on the number of tourist arrivals. The results of this study indicate that the Sentinel-1 SAR has high capability in detecting ships by using the Constant False Alarm Rate (CFAR) algorithm method, which was detected with a total of 83 ships on 31st March 2021 in six island representatives. This funding is supported by SAR images that have a high spatial resolution of 5m, moreover, ships are typically constructed from large flat metal sheets and hence are usually radar bright and detectable in SAR imagery. Even though Google Earth Pro has a higher resolution of 30 cm, the ship detection process is identified manually. This study showed the Covid-19 pandemic condition had a significant decreasing effect on the number of ships detected, there was a 41.6% decrease from 2019 to 2020 and a 41.95% decrease from 2020 to 2021 due to the temporary closure of Karimunjawa.

City Branding in #stayhome Era: Impact of COVID-19 Pandemic on Official Tourism Instagram Account Uses of New York City and London

The purpose of this research is to explore how Instagram was utilized in city branding context during COVID-19. By applying visual and textual content analysis method, this study aimed to identify any shifts in Instagram uses of two iconic tourism destinations, which were hit by the crisis particularly hard: New York City, and London. According to data collected from official tourism accounts of above-mentioned cities, the first confirmed cases significantly impacted city branding practices of both cities. The findings indicate that the most frequently used hashtags have changed, the number of informative posts has increased, the number of landscape photos in the post content has increased, while the number of photos containing elements such as cultural events, shopping and people has decreased. Furthermore, a significant decline in the number of inviting posts was observed. The study provides significant insights both to the city branding professionals, and to the scholars of this understudied area.

EDUKASI SOSIAL DALAM PEMBERDAYAAN PENGELOLA OBJEK WISATA BUDAYA MELALUI PEMBELAJARAN MENGGUNAKAN MODUL PENDIDIKAN SADAR WISATA

Aceh Province is one of the mainstay sectors in the field of tourism, but the reality on the ground shows that the community lacks the ability and knowledge to develop tourism, one of which is cultural tourism objects in Bireuen Regency. This of course requires the right solutions and strategies in developing regional tourism potential. The tourism potential in the region is very large and diverse while prioritizing beauty and uniqueness. Tourism development requires the participation of all components, namely: government, private sector, and society. The government plays a role in facilitating tourism development. This community service activity aimed to describe social education through empowering the community managing cultural tourism objects using the tourism awareness education module. The method of implementing the activity was carried out by implementing a training program in the form of learning using the tourism awareness education module. As for the results of this training activity, it was found that social education has been effective in increasing partners' knowledge in the development of sustainable cultural tourism objects. Therefore, the community and the tourism agency should actively participate in developing cultural tourism objects, which can become one of the regional tourism icons in increasing people's sources of income through tourist visits.

Assessment of the benefits and costs of tourism in Ghandruk, Gandaki, Nepal

Tourism generates both positive and negative impacts to the destinations. Therefore, for maintaining the long term sustainability of tourism industry, tourism impacts should be comprehensively evaluated. However, such assessments are scanty in the Nepalese context. In this study, we assessed the economic, social, and environmental costs and benefits of tourism in Ghandruk, one of the most widely visited iconic tourism destinations both for the domestic and international visitors. Data on various social, economic and environmental benefits/costs were collected via questionnaire survey, group discussion and in person interview and analysed by a Leopold matrix. The results revealed that tourism generates noteworthy economic and social benefits to the destination community, while the negative impacts in all three aspects are minimal. This finding may have broader implications beyond the case study, and suggests that tourism if extended as the primary industry in other similar mountainous villages can play a pivotal role to enhance the socio-economic status of the country.