Hydroxypropyl cellulose (HPC) derivatives with alkanoyl side chains are known to form thermotropic cholesteric liquid crystals (CLCs) with visible reflection. Although the widely investigated CLCs are requisite for tedious syntheses of chiral and mesogenic compounds from precious petroleum resources, the HPC derivatives easily prepared from biomass resources would contribute to the realization of environment-friendly CLC devices. In this study, we report the linear rheological behavior of thermotropic CLCs of HPC derivatives possessing alkanoyl side chains of different lengths. In addition, the HPC derivatives have been synthesized by the complete esterification of hydroxy groups in HPC. The master curves of these HPC derivatives were almost identical at reference temperatures, with their light reflection at 405 nm. The relaxation peaks appeared at an angular frequency of ~102 rad/s, suggesting the motion of the CLC helical axis. Moreover, the dominant factors affecting the rheological properties of HPC derivatives were strongly dependent on the CLC helical structures. Further, this study provides one of the most promising fabrication strategies for the highly oriented CLC helix by shearing force, which is indispensable to the development of advanced photonic devices with eco-friendliness.