The HP Indigo press ws4000 is a high-speed, narrow-web digital press that provides cost-effective short- to mediumrun color labels on demand for converters who print labels. With the trend towards fast-turnarounds, higher quality, more colors and shorter runs, label printers, have a real need for the means to improve profitability while meeting these demands. The HP Indigo Press ws4000 offers a complete solution to meet the demands of the Labels printers and the labels users whether it requires special colors, security features, clear or metallic substrates, image changes, numbering, or even personalization. The new HP Indigo Press ws4000 utilizes our Series II engine to deliver up to 105 feet per minute in two colors and 57.5 feet per minute in full color. Unlike conventional printing processes, there are no intermediate pre-press processes between the digital document file and the final print. No film, no image setters, no plates, no platesetters, no photo-chemicals and no waste.There is also no press make-ready: no plate mounting, no registration adjustments, and no ink keys. HP's process is fully digital from creation to printing. And, since it is fully digital, every image can be a new one, enabling information to be completely varied as required. HP's technology uses offset printing, based on the use of an offset cylinder covered with a renewable rubbery blanket. HP Indigo's ws4000 press employs a ‘One-Shot Color’ process, as it is not possible to wrap the material around the impression cylinder for multiple passes. In this case, the PIP cylinder rotates several times, transferring a succession of separations and building them up on the blanket, before they are transferred to the substrate all in the same impression pass. Printing with five, six or seven colors, in addition to CMYK, offers major enhancements in color quality, range, fidelity and luminosity. In summary - HP indigo press ws4000 combines digital, offset, and color into a powerful printing process. HP indigo press ws4000 main value propositions for the labels converter are:• reduce production cost of short- to medium-runs of 35 percent of jobs are under 6500 feet (2000 meters), the ability to run short jobs in a profitable way is essential• faster turnaround time, on-demand (just-in-time principles)• with easy setup• easy and short cleanup• fast change over• ability for last minute changes• no need for films and plates• added-value printing• variable information printing• super print quality• security features• high productivity reflect in quick ROI• end to end solution – printing, finishing and workflow• industrial production – rigid structure, reliable solution and ease of use• ElectoInks - 7 colors printing, white color, spot (corporate colors), IndiChrom, IMS, multi layers printing• substrate flexibility – paper, plastics face stock• little to no waste – first print is the right one