Hotel Location Research Articles

Factors Influencing the Location of Hotel Businesses Catering to International Travelers in Bangkok

Abstract: This study investigates what makes international travelers pick hotel locations in Bangkok Thailand. The research tries to answer questions about location factors for international hotels and how these factors shape their decisions when choosing spots to serve international guests. The survey targeted select three to five-star hotels in Thailand's capital gathering just over 250 valid responses for analysis. Seven key factors came to light for international guests staying in Bangkok hotels: nearness to shopping centers, eateries, and tourist spots; ease of access; area wealth and appeal; rival hotels; hotel room size; and market focus. This study's results give us a deeper grasp of hotel placement in Bangkok. Looking at where top-tier hotels are, this paper points out some services that hotels in city centers should offer.

The Influence of Price and Location on Foreign Tourists' Purchase Interest at Fairfield by Marriott Bali Kuta Sunset Road

This study aims to determine the effect of price and location on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. The population in this study were foreign tourists who had an interest in staying at Fairfield by Marriott Bali Kuta Sunset Road. The data analysis techniques used in this study were Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. Based on the results of the study, it was found that the t-value> t-table = 5.521> 1.660 and the significance value <α = 0.00 <0.05 so it can be concluded that price and location have a positive and significant effect on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. Price and location have a strong influence on the dependent variable, namely the purchase interest of foreign tourists. When price and location have a strong influence, the purchase interest of foreign tourists will increase. The suggestion that can be given by the researcher is that Fairfield by Marriott Bali Kuta Sunset Road is expected to maintain the quality of products and services and maintain security around the hotel location and add shuttle car facilities to attract tourists' purchase interest.

The Influence of Location on The Decision to Stay at Swiss- Belhotel Harbor Bay

This study investigates the influence of hotel location on guests' decisions to stay at Swiss-Belhotel HarbourBay, a well-known hotel in Batam, Indonesia. The hotel offers all of the necessary amenities, and its workersprovide excellent service. The hotel's position, in a row of commercial shophouses in Harbor Bay and remotefrom major roads, is thought by hotel management to have an impact on the number of tourist visits, which isless than ideal. The study's goal is to research the relationship between hotel location and guest decision toremain, identify the important factors that influence guest decision to stay, and determine the impact on hotelroom sales. The study used a quantitative techniques methodology. The findings indicate that hotel location iscritical in deciding hotel location, with elements such as access, visibility, traffic, parking, and environment allinfluencing guests' decisions to stay. The study also identifies the factors that influence a guest's decision tostay, including product selection, brand selection, dealer selection, purchase timing, purchase quantity, andpayment method. The study's findings have major significance for hotel management, emphasizing thenecessity to shift hotel locations to boost overall hotel room sales. The alternative hypothesis is proven wherehotel location influences guest’s decision to stay with the formulation Y = 45.546 + 0.756X with a coefficient ofdetermination of 64.9%. This research suggests that hotels need to consider the location of a hotel beforebuilding a hotel so that it is easily accessible to potential guests.Keywords: Hotel Location, Guest’s Decision to Stay, Accessibility

Analysis of the causes of spatial differences in urban hotel location satisfaction: the case of Wuhan, China

ABSTRACT Customers' hotel location evaluations are critical to hotel location decisions, future investment, visitor experience and urban tourism development. In this paper, spatial autocorrelation analysis, GeoDetection and geographically weighted models are used to explore the characteristics of the location satisfaction pattern of 1126 hotels in Wuhan and its causes.The findings suggest that there are obvious spatial clustering distribution characteristics of hotel location satisfaction in Wuhan. Distance from highway entrances/exit, scenic spot accessibility, and free parking services have the strongest positive influence on the spatial differentiation pattern of hotel location satisfaction, while hotel transportation services, the percentage of water area, and the number of universities have significant spatial differentiation characteristics on the influence of hotel location satisfaction. This study contributes to a better understanding of hotel location satisfaction pattern and its causes through multi-source data and spatial analysis techniques. The results of the study are of practical significance to the planning and development of urban hotels in Wuhan, as well as to other cities similar to Wuhan in terms of city scale, spatial layout of hotels, and tourism development.

Decision Support System for Single-Valued Neutrosophic Aczel–Alsina Aggregation Operators Based on Known Weights

Multiattribute decision making (MADM) approach is a well-known decision-making process utilized in a variety of fields such as solid waste management, renewable energy resources, air quality assurance, hotel location decision, sustainable supplier selection, partner recognition, green supplier enterprises, game theory, construction development authority, and weapon group target estimation. The aggregation operators (AOs) are essential components of the decision-making process and have a great capability to deal with ambiguous and unpredictable information in the different fields of fuzzy environments. In this article, we expressed the theory concepts of single-valued neutrosophic (SVN) sets (SVNS) and also characterized their basic operations. The power aggregation tools are allowed to input arguments to support each other among different arguments. Recently, Aczel–Alisna aggregation tools conquered great attention from several research scholars. We also exposed some reliable operations of Aczel–Alsina aggregation models under the consideration of SVN information. We established a series of new approaches, including the “single-valued neutrosophic Aczel–Alsina power weighted average” (SVNAAPWA) operator and “single-valued neutrosophic Aczel–Alsina power weighted geometric” (SVNAAPWG) operators. To show the effectiveness and compatibility of derived approaches, some prominent characteristics are also established. We constructed a MADM technique to solve an application of engineering and construction materials under consideration of our derived methodologies. An experimental case study is also presented to determine a suitable optimal option from a group of options. To find the flexibility of our proposed work, we provided a comparative study that compares the results of existing AOs with our proposed work. A comprehensive overview is also presented here.

Compete or Avoid? Assessing Brand Competition Strategies with Spatial Colocation Analysis

Spatial competition considerations are important in hotel location selection. This study proposes and demonstrates a method of colocation network analysis to quantify the potential encroaching effect of spatial inter- and intra-competition between units of business brands that seek expansion. The environmental context of the study is a network of the top five budget hotel brands in the Beijing hotel market. The results reveal that brands implement different strategies in their hotel placement, which are subject to different levels of the encroaching effect. However, the method is applicable in a variety of hospitality settings, specifically in those that involve the development strategies of chain brands. The simulation capability of the method can assist hospitality brands in assessing the outcomes of a proposed development and, thus, aid hoteliers in the spatial allocation of new units with the least adverse effects on their existing business networks.

Building new hotel brand reputation to attract guest in Semarang city

The hotel industry is an industry that plays an important role in the development of the economy and tourism in Indonesia. The research aims to elaborate brand reputation for new hotels in Semarang. This article uses descriptive research using descriptive qualitative research methods assisted by data collection through documentation and literature study. The research will be conducted using AIDA theory on the 5 newest hotels built in the last 3 years in the city of Semarang. The results show that an increasing of guests in numbers. with the help of AIDA theory, and comparison, it shows that we can still be able to save the hotel industry so that it will not perish that the Room Occupancy Rate (ROR) of star-rated hotels in semarang city for the November 2021 period was recorded at 60.25 percent or an increase of 4.12 points compared to October 2022, which was influenced by the increase in ROR that occurred in the class of 2-star, 3-star, 4-star and 5-star hotels (BPS, 2023). It can be concluded that the ratings that guests give to hotels have good feedback such as good and friendly service, comfortable rooms, strategic hotel location. New hotel gain market awareness due to the needs of customer especially in this recent time. Due to an increasing of numbers in covid cases, and with many new hotels, it shows the interest of hospitality industry. Hotel must do more to promote and get more customers.

ANALYSIS OF THE CURRENT STATE AND DEVELOPMENT TRENDS OF THE HOTEL INDUSTRY IN EU COUNTRIES

Objective. The objective of the article is to analyze the main indicators of the functioning of the hotel industry in the EU countries and determine the current development trends. Methods. In order to achieve the set goals and objectives, the following research methods are used: analysis and synthesis (to determine indicators of the development of the hospitality industry of EU countries suitable for further analysis), statistical research, namely the construction and analysis of dynamic series (to determine and evaluate trends and regularities development of the hospitality industry of the EU countries), comparative analysis (for a country comparison of the EU countries hotel industry development indicators), cartographic method (for a visual demonstration of the spatial location of hotels and similar accommodation facilities in the EU countries), graphic and tabular methods (for a visual representation of statistical material ). Results. A study of the hotel industry development in EU countries is carried out based on the analysis of the main indicators of its functioning over the period 2012-2022, namely: the number of hotels and similar accommodation establishments; number of beds in hotels and similar accommodation establishments; the number of persons staying in accommodation establishments; number of overnight stays in accommodation establishments. The analysis of the main indicators of the EU countries hotel industry development in 2012-2022 allows us to identify the following trends: 1) constant growth in the number of hotels and similar accommodation facilities with an average growth rate of 2.19% and a negative growth of 3.8% in each of 2020; 2) significant national disparity in the number of hotels and similar accommodation facilities, as well as the rates of their positive and negative growth. Thus, the highest rates of growth were observed in Croatia, Romania, Slovenia, Portugal, Lithuania and Malta, while negative growth was recorded in Germany, Greece, Hungary, Finland, Luxembourg; 3) a significant difference in the number and dynamics of beds in hotels and similar accommodation facilities by EU countries. Thus, the largest increase in hotel capacity occurred in Croatia, Portugal, Slovenia and Lithuania, while the most significant negative increase was recorded in Hungary and Luxembourg; 4) a gradual steady increase in the number of arrivals at tourist accommodation establishments in the period 2012-2019 and a sharp decrease in 2020 by 53.28% under the influence of the Covid-19 pandemic and quarantine restrictions; 5) a gradual steady increase in the number of overnight stays in accommodation facilities of EU countries, their rapid reduction due to the impact of Covid-19 in 2020 (-50.54%) and the restoration of a positive trend in 2021 due to the relaxation of quarantine restrictions and the introduction of vaccination ( +28.8%).

Managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises in Ukraine during the war

In each case, the tactics and strategy of management are complemented by other tools and mechanisms, depending on the conditions of accommodation, specialisation, and life cycle of a particular enterprise. However, the war has also led to the emergence of new circumstances for the functioning of hotel, restaurant and tourism enterprises. The purpose of the article is to substantiate and develop new and improve the existing directions, mechanisms and tools for managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises in the context of war, taking into account military challenges and threats, possible reserves for relocation and spatial displacement of the tourism services market. In the process of writing the article, the following methods were used: historical and systemic approach; systemic and structural analysis and synthesis; statistical and economic, economic and mathematical, and ranking. As a result, new factors have been identified and the set of existing factors influencing the competitiveness of hotel, restaurant and tourism enterprises has been supplemented. It is found that these factors are both common and different. Thus, the growth of competitive advantages, efficiency and competitiveness is facilitated to a greater extent by: integration processes; quality of products and services; qualification of staff and management; use of digitalisation and marketing measures in the organisation and management of activities. Therefore, focusing on their support constitutes the strategic objectives and directions of efficiency and competitiveness management. At the same time, it is necessary to take into account the differences relating to the factors of location of hotels and restaurants (restaurants are preferable in very busy places, hotels – in quiet and peaceful places); hotel, restaurant and tourism enterprises – inclusive or exclusive services, authentic offers; seasonal demand, specially allocated time for rest, etc. The article emphasises that the continuation of Russia’s missile and bomb attacks on peaceful cities of Ukraine requires a corresponding intensification of security measures for the hotel, restaurant and tourism business. The results of the study can be used in managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises, local governments, in the educational process of universities and colleges

The underestimated online clout of hotel location factors: spillover effect of online restaurant ratings on hotel ratings

ABSTRACT This study constructs a two-factor fixed effects model using monthly data from the Yelp open dataset spanning 2016 to 2021 to explore the effect of restaurants on hotel online ratings. Results reveal a positive spillover effect of online restaurant ratings on hotel ratings that diminishes with increasing distance between the restaurant and the hotel. Furthermore, although other restaurants’ higher average ratings can enhance hotel ratings, they may also dampen the positive influence of the target restaurant’s ratings on hotels. The findings mirror consumer perceptions of the link between hotels and restaurants and the significance of an integrated travel experience.

A novel interval-valued Fermatean fuzzy three-way decision making method with probability dominance relations

Interval-valued Fermatean fuzzy sets (IVFFSs) as an extension of Fermatean fuzzy sets (FFSs) are a new powerful mathematical tool that apply interval value to describe uncertainty. Compared to interval-valued intuitionistic fuzzy sets (IVIFSs) and interval-valued Pythagorean fuzzy sets (IVPFSs), IVFFSs can handle more uncertain information. This paper presents a novel fuzzy three-way multi-attribute decision-making approach with the probabilistic dominance relation, based on the model of IVFSSs. The proposed method firstly uses the probabilistic dominance relation to calculate the conditional probability of each alternative. Subsequently, it builds loss functions from the perspective of the ideal solution. Our suggested method is able to rank and classify the alternatives into the positive region, the boundary region, and the negative region while the existing MADM approaches under IVFSSs only sort them without classification. Additionally, the suggested solution involves a much lower error rate than the existing methods. And our method’s conditional probability may be determined objectively and takes the relation between attributes and interactions among alternatives into account, which reduce the risk associated with subjectivity in the decision-making process of existing approaches. The effectiveness and suitability of the suggested approach are illustrated by two real-world applications such as the photovoltaic poverty alleviation project selection and the hotel location evaluation and experimental findings.

Managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises in Ukraine during the war

In each case, the tactics and strategy of management are complemented by other tools and mechanisms, depending on the conditions of accommodation, specialisation, and life cycle of a particular enterprise. However, the war has also led to the emergence of new circumstances for the functioning of hotel, restaurant and tourism enterprises. The purpose of the article is to substantiate and develop new and improve the existing directions, mechanisms and tools for managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises in the context of war, taking into account military challenges and threats, possible reserves for relocation and spatial displacement of the tourism services market. In the process of writing the article, the following methods were used: historical and systemic approach; systemic and structural analysis and synthesis; statistical and economic, economic and mathematical, and ranking. As a result, new factors have been identified and the set of existing factors influencing the competitiveness of hotel, restaurant and tourism enterprises has been supplemented. It is found that these factors are both common and different. Thus, the growth of competitive advantages, efficiency and competitiveness is facilitated to a greater extent by: integration processes; quality of products and services; qualification of staff and management; use of digitalisation and marketing measures in the organisation and management of activities. Therefore, focusing on their support constitutes the strategic objectives and directions of efficiency and competitiveness management. At the same time, it is necessary to take into account the differences relating to the factors of location of hotels and restaurants (restaurants are preferable in very busy places, hotels – in quiet and peaceful places); hotel, restaurant and tourism enterprises – inclusive or exclusive services, authentic offers; seasonal demand, specially allocated time for rest, etc. The article emphasises that the continuation of Russia's missile and bomb attacks on peaceful cities of Ukraine requires a corresponding intensification of security measures for the hotel, restaurant and tourism business. The results of the study can be used in managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises, local governments, in the educational process of universities and colleges

New demands by hotel customers post COVID-19 era

Purpose The purpose of this study is to understand the situation of hotels and tourism industry in Malaysia during and in post Covid-19 and to mitigate indirect damage caused by COVID-19 to the hotel business and tourism industry by examining the factors that have an influence on hotel’s customer satisfaction rating and revisit intention through an integration of service quality (SERVQUAL) framework and expectation-confirmation theory (ECT). Design/methodology/approach The SERVQUAL and ECT were considered the underpinning theoretical models but are integrated and extended by including a few additional variables. Data were collected from 458 respondents of travelers and hotel customers in Malaysia and analysed by applying partial least squares structural equation model technique. Findings The empirical results established that significant positive relationships exist between the three newly emerged independent variables (IVs), namely, hygienic practice, greenness of service and digitalization and hotel customer satisfaction towards hotel revisit intention, and only two variables from SERVQUAL, namely, reliability and assurance, have a significant relationship with hotel customer satisfaction towards hotel revisit intention. The results reveal that customer satisfaction has significant direct effect between above-mentioned IVs and customers revisit intention. Research limitations/implications The use of purposeful sampling method in only one country might limit the generalizability of the results. Future research should be planned to duplicate the current study using a sizable sample of participants from multiple countries and include other related factors related to the pandemic phenomena such as safety, hotel location and health value offered. Practical implications Theoretical findings imply that service quality is a dynamic theory that should be examined continuously to achieve sustainable and resilient performance in today’s competitive business environment, as some modifications inevitably occur over time and new factors could be emerged. Regarding practical implications, study findings proved the great significance of assurance, reliability, digitalization, greenness and hygienic practices on customer satisfaction towards intention to revisit to hotel. Therefore, it is critical for hotel management to retain hotel business industry in a way that fits and matches customer’s health protection, meets customer’s newly prompted expectations and needs and ensures resilience during unsettled times. Originality/value This study is unique as the newly emerged variables are included in the research framework, and thus it helps to close the literature gap by introducing an integrated SERVQUAL and ECT theoretical model, which rarely performs in this context and can be replicated or extended with validated scales. This study contributes to enhancing hotel and tourism sustainable service quality performance to achieve myriad economic and health values.

The spatial patterns of Airbnb offers, hotels and attractions: are professional hosts taking over cities?

ABSTRACT Airbnb has created a significant incentive to invest in real-estate with the purpose of short-term accommodation provision in touristic cities. The robust growth of Airbnb supply has been accompanied with an increasing professionalization of the platform, contributing to such challenges as overtourism and gentrification. The main aim of this analysis is to examine the spatial characteristics of Airbnb supply in Barcelona, Berlin and London, focussing on the differences between offers that belong to non-professional and professional hosts. Based on Exploratory Spatial Data Analysis techniques the study demonstrates that listings that belong to professional hosts are more concentrated in city centres, and are more influenced by the location of tourist attractions and hotels than non-professional offers. On the other hand, non-professional listings facilitate a spatially more diverse accommodation supply. The results suggest that professional offers may contribute more to the negative effects of Airbnb on local residents.

Formulating a Blue Ocean Strategy to Revitalize the Hotel Industry: The Case of the Residence Hotel Industry in Korea

Purpose – The purpose of this study was to provide a systematic technique for building a blue ocean strategy for residence hotels using research methodologies on customer satisfaction aspects in marketing on a strategic canvas and an ERRC matrix. Design/Methodology/Approach – To do this, we conducted a survey among hotel visitors using questionnaire items and a self-administered data collection approach, with each item scored on a 5-point scale. Judgment sampling was utilized as the sample method. We then used the survey responses to generate an ERRC matrix using IPA analysis. Findings – According to the ERRC table, hotel attributes that fall under the Raise category include “cleanliness of rooms”, “hotel location”, and “cultural and convenience facilities around the hotel”. Hotel attributes in the Reduce category include “diversity of food and beverage outlets” and “interior decoration and design”, whereas hotel attributes in the Create category include “cultural events”, “creating cultural streets”, and “a family-friendly atmosphere”. The use of the survey results-based Blue Ocean Strategy in the formulation of innovation strategies can provide managers evaluating creative strategies and strategic generating approaches with objective and detailed suggestions. Research Implications – In the Create category, hotel attributes include “cultural events”, “creating cultural streets”, and “a family-friendly atmosphere”. This indicates that, in order to attract and maintain clients, residence hotels might separate themselves from other hotels by generating demand through the development of local cultural streets. Above all, it is vital to sell not only hotel rooms but also a warm and cozy environment reminiscent of a home.

Understanding perceived value as important factors for the successful implementation of value co-creation at the dyadic level

PurposeThe different dimensions and contexts within which value is co-created has generated varied views of how value is understood or formed. This study aims to examine employee-guest perceived value as important factors for the successful implementation of value co-creation (VCC).Design/methodology/approachThe study employs an interpretive paradigm, using in-depth interviews, focus group discussions and participant observation in a qualitative design to increase understanding of employee-guest perceived value to aid the implementation of VCC at the dyadic level.FindingsFindings highlight eight value perceptions including value for money, hotel location, physical evidence, mutual respect, appreciation, safety & security, quality & varieties of food and technological characteristics of service as important factors for the successful implementation of VCC at the dyadic level.Research limitations/implicationsGeneralisability of the findings is a limitation not only due to the smaller sample size but also due to industry-specific context. The study follows rigorous procedures to minimise biases, yet research limitation is acknowledged from the researcher’s participation in the research process.Practical implicationsThe notion that actor’s assess value differently from the same service suggests that diverse service elements might be experienced differently. This study provides insights for hotel managers to recognise not only individuals’ value preferences but also service types that reflect employee-guest collective service preferences for sustainability.Originality/valueThis study integrates and extends extant literature by examining employees’ and guests’ individual and collective views at distinct hotel contexts to gain useful insights into value and VCC. The study proposes a framework that hospitality firms can use to address service failure and competition-related issues.

Urban hotel location determinants: Evidence from Ankara's hotel geography

This paper argues that urban hotels have different characteristics and make location decisions based on this differentiation, which in turn affect to the urban spatial structure. To this end, the study examines the determinants of location choices of hotels and their spatial distribution in Ankara. A sample of 75 hotels operating in Ankara was selected through criterion sampling method and applied a questionnaire to identify their location determinants. Findings suggest that hotels with differentiated characteristics show variations in making their location choice, which leads to a shift in gravity of the city and promotes spatial segregation among the central districts of the city. The overall assessment provides evidence on the increasing importance of the new development districts in hotel locations and the decreasing role of old town in the market competition which necessitates the development of local policies targeting the improvement of central district with the lens of hotel geography. Verification of the hypothesis by the case study will fill the gap in literature that has not yet been addressed in Turkey's cities context in the framework of the planning discipline.

전자상거래 시장에서 구매자부담 인상 전략의 경제학적 분석

Purpose – Platforms have been enhancing delivery networks for faster and cheaper delivery, resulting in nationwide coverage. It has been observed recently that platforms raise buyer fees and the share of delivery cost, seemingly damaging the buyer group. This paper aims to analyze economic relationships between homing structure , pricing schedule, and delivery cost to understand unfavorable actions toward buyers. Design/Methodology/Approach – We set up a platform competition model based on the Hotelling location model, and characterize a symmetric Nash equilibrium. Two platforms intermediate two groups and charge fees, single-homing a buyer group and a multi-homing seller group in a one-unit-long city. Findings – A drop in delivery cost increases both the seller and buyer surpluses. Platforms with first degree price discriminatory fees can absorb the entire surplus from a multi-homing seller. By contrast, platforms need to lower the uniform fee on single-homing buyers in order to poach. A greater share of delivery cost on the buyer side increases both the seller and buyer fees, and thus increase the platform’s profit. Research Implications – A greater share of delivery cost on buyer's side yields two positive effects for platforms. Sellers with lower delivery cost burdens enjoy a greater surplus, but eventually see a higher fee by platforms. Buyers facing greater delivery costs realize platforms are more differentiated horizontally, which shows inelastic demand for the fee, which brings less competition between platforms.

Do guests care more about hotel cleanliness during COVID-19? Understanding factors associated with cleanliness importance of hotel guests

PurposeGrowing health concerns amid the COVID-19 pandemic have led guests to focus on various aspects of hotel cleanliness. This study aims to investigate whether customers’ perceived importance of hotel cleanliness during their stay depends on local pandemic severity and moderators of the pandemic–cleanliness relationship.Design/methodology/approachBased on TripAdvisor data from 26,519 reviews in 2020 for 2,024 hotels across the USA, this study evaluated the importance of hotel cleanliness using the estimated coefficient of the cleanliness score in a regression of overall hotel rating scores.FindingsResults of a multilevel ordered logit model confirmed that a more difficult local pandemic situation rendered cleanliness more important during hotel stays. Additionally, the effect of the pandemic was more pronounced among specific groups: men and travelers with more expertise, and guests staying in hotels without COVID-19 protocols for linen cleaning, with a lower average rating, with a larger size and in a more urbanized location.Originality/valueThis study represents a pioneering effort to assess how pandemics shape people’s (perceived) importance of cleanliness during hotel stays based on revealed data. Despite potential managerial relevance, a number of the moderating variables included in this study, such as traveler expertise and hotel location, have never been studied within the context of cleanliness perceptions during a pandemic.

Identifying memorable hotel experiences: analysis of TripAdvisor reviews

Abstract This article aims to (1) identify guests’ memorable experiences based on reviews posted on TripAdvisor, (2) identify the differences in memorable experiences due to hotel location, evaluation on TripAdvisor and consumer sentiment. The study used quantitative methods: text mining, topic modelling, and sentiment analysis. All reviews (n = 34,992) for all Warsaw hotels included on TripAdvisor (N = 99) were analysed. Seven topics of memorable experiences were identified via Latent Dirichlet Allocation analysis: five were very positive and two very negative. The content analysis of those topics allowed us to extract six positive factors which include: (1) view from the floor, (2) hotel staff and service, (3) breakfast and restaurant, (4) location and atmosphere, (5) pool, lounge, gym and spa, (6) price (value for money), as well as two negative factors: (1) noise at night, (2) booking and check-in. In addition, it was found that memorable hotel experiences differ depending on the location of the hotel in the city.