Competitive Hotel Research Articles

PENGEMBANGAN STRATEGI BISNIS PADA HOTEL XYZ DENGAN ANALISIS MATRIX IFE DAN EFE

The increases of tourist visits in Bali can influence the development of the hotel industry. The significant increase in the number of tourists has caused demand for accommodation services, especially hotels, which has an impact on increasing hotel competition. This research aims to identify and design a business strategy at hotel XYZ through several stages such as IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) analysis. This research uses a qualitative descriptive method with data collection methods through interviews. Based on the EFAS and IFAS values, the company is in quadrant V with a hold and maintain business strategy. The results of this research provide strategies that can be implemented by XYZ Hotel, namely market penetration strategies and product development strategies.

Discovery of smart hotels’ competitiveness based on online reviews

The rapid expansion of smart hotels in recent years has aroused researchers' interest in their competitiveness. While previous research has identified factors influencing the competitiveness of smart hotels, little effort has been devoted to understanding the specific competitive strengths and weaknesses of individual smart hotels. This study addresses the research gap by proposing a novel artificial intelligence framework that analyzes the competitive strengths and weaknesses of smart hotels based on online review data. The framework employs aspect-level sentiment analysis, outlying aspect mining, and theory of lodging to identify detailed competitive strengths and weaknesses of smart hotels from different perspectives. The effectiveness of the proposed framework is demonstrated through a case study of major smart hotels worldwide. The results extend the theory of lodging by incorporating new factors related to smart hotels and provide valuable insights that can help smart hotel practitioners develop strategies to enhance competitiveness at the firm, brand, and market levels.

Hotel Service Quality: The Relationship of Responsiveness, Reliability, and Tangibility on Customer Satisfaction in 4-Star Hotels in Kuala Lumpur, Malaysia

Despite the growth of 4-star hotels in Kuala Lumpur, shifting customer preferences and trends have led to a lack of understanding of how service quality significantly influences customer satisfaction in this segment. This interval can lead to inadequate service strategies and negatively impact hotel competitiveness. Therefore, this study aims to examine a significant relationship of specific service-quality dimensions on customer satisfaction in the 4-star hotels in Kuala Lumpur. Nevertheless, this study specifically focuses on Responsiveness, Reliability, and Tangibility as the key variables. An online questionnaire has been adopted and disseminated to the respective respondents who have stayed in or visited a 4-star hotel in Kuala Lumpur. The SPSS Version-27 software has been used to tabulate a total of 401 collected responses. Findings show a significant, positive correlation from all the three service-quality dimensions with Reliability as the most significant dimension that associates with Customer Satisfaction. These findings suggest that customers are most satisfied when they experience reliable and professional service from the staff, who consistently deliver on promises, handle problems effectively, adhere to schedules, and ensure the confidentiality of customer data. Insights from this study could provide valuable information, especially to hospitality businesses, in offering a deeper understanding of service quality and how to consistently enhance the services they offer.

Does Environmental Performance Make Any Difference in the Relationship between Green Supply Chain Management and Hotel Competitiveness?

Does Environmental Performance Make Any Difference in the Relationship between Green Supply Chain Management and Hotel Competitiveness?

Research on the Impact and Countermeasures of Exhibition Environment on Hotel Indoors

In the modern hotel industry, the optimization of indoor display environment not only affects the first impression of customers, but also has a profound impact on the brand image and market competitiveness of the entire hotel. A well-designed display can significantly enhance customer experience, enhance customer satisfaction and loyalty towards the hotel. The focus of this study is to explore the overall impact of display environment on the indoor atmosphere of hotels, and provide targeted improvement strategies. Further empirical research is used to support theoretical analysis and strengthen the practical application value of display environment. The article aims to provide hotel managers with a systematic solution to optimize indoor displays and stimulate the potential commercial value of the hotel.

The antecedents of top management’s involvement in green technology innovation

ABSTRACT Green technology innovation is a vital strategic driver for the sustainable development of an organization and is pitched toward energy conservation, pollution mitigation, and waste recycling. This study investigates the influence of the green technology orientation of the top management on a hotel’s green competitive advantage. It considers the effects of green human capital, green structural capital, and green relational capital. It adopts a partial least square structural equation model (PLS-SEM) to test hypotheses using 380 data samples from top employees of hotels in the USA. The statistical results show that corporate environmental ethics, stakeholder pressure, and market demand for green processes positively affect green technology involvement. Furthermore, findings of green human and structural capital positively affect green competitive advantage. The study sheds light on the significance of green competitive advantage in the hotel industry while providing novel perspectives on the deficiencies and vulnerabilities of the competitive hotel business.

Manajemen Operasional Hotel Syariah Menurut Maqashid Syariah Di Indonesia

This research aims to examine the implementation of Maqashid Syariah in sharia hotel operational management. Maqashid Syariah, which includes the main objectives of sharia such as the protection of religion, soul, mind, lineage and property, is the main basis for managing sharia hotels. With a qualitative approach, this research analyzes various aspects of operational management, including guest service, human resource management, financial policies, and hygiene and security practices. The research results show that the application of Maqashid Syariah principles in hotel operations not only ensures compliance with Islamic law but also improves service quality and customer satisfaction. The implementation of sharia values ​​in every aspect of operational management contributes to the creation of a harmonious and sustainable environment, as well as strengthening the position of sharia hotels in the competitive hotel industry. This study suggests that sharia hotel managers continue to integrate Maqashid Syariah principles to achieve sustainability and operational excellence.

The Impact of Information and Communication Technologies on Hotel Competitiveness

This study aims to analyze the use of Information and Communication Technologies (ICT) as a competitiveness factor by hotel companies located in Inhambane and Macaneta, Mozambique. This is a descriptive study with a qualitative approach. For data collection, a semi-structured interview script was used, which was applied to ten hotel managers from Inhambane and Macaneta (five participants in each case). The data was analyzed using categorical content analysis. The results showed that the interviewees recognize the importance of technology for the hotel's competitiveness, but do not use software, limiting themselves to simpler programs. It was found that Wi-Fi services and the use of social networks are perceived as sources of competitive advantage in the context investigated. The research points to practical contributions that shed light on the need to make resources available for the application of ICT in the hotel sector.

Internationalization and Sustainable Hotel Competitiveness: Resilience and Network Ties to Increase Tourism Sustainability

The tourism industry, which is exposed to a turbulent environment, is one of the sectors that are the most vulnerable to any change (such as political, economic, environmental, or social). This makes it necessary to study firm resilience in this industry in order to identify the factors that can enhance companies’ capacity for resilience in turbulent environments. Moreover, the strategies pursued by tourism companies to become more resilient and more competitive are closely related to tourism sustainability. Among the factors that can affect resilience, we analyze the roles of the degree of internationalization and network ties. Moreover, we explore the influence of resilience on the sustainable competitiveness of hotel firms. For this purpose, we propose a variance-based structural equation modeling analysis where resilience acts as a mediating variable between the degree of internationalization and sustainable competitiveness. Our results allow us to draw important theoretical implications, which shed light on a field of study that is currently much debated, and practical implications, which will help hotel entrepreneurs to make timely decisions in dynamic environments.

Analysis of Consumer Satisfaction at a Five-Star Hotel

The development of the number of hotels in Medan City is also very rapid and this has led to very tight hotel competition in Medan City. Hotels are often found in urban areas. Especially in places near airports, terminals, large stations, and busy centers in cities, where such places are often used as traffic by people who are on a trip, traveling, and those who don't. have relationships at the destination. Hotel classification can be differentiated based on building quality, facilities, and service quality. The purpose of this research is to analyze consumer satisfaction at a Five-Star Hotel. This type of research is associative. Population in this study are consumers who have used the services of a Five-Star Hotel. The sample in this study used the slovin method. The formula used in the slovin method, so the total sample is 100. Testing this hypothesis uses the partial (t) test. The research results show that responsiveness has a positive and significant effect on consumer satisfaction at a Five-Star Hotel. Empathy has a positive and significant effect on consumer satisfaction at a Five-Star Hotel.

INTERNET-BASED HOTEL MARKETING STRATEGY IN INDONESIA: EMPIRICAL STUDY WITH VECTOR AUTOREGRESSION MODEL

Purpose: The purpose of this study is to determine how the Indonesian hotel sector may use the internet as a productive and successful marketing tool. Theoretical Framework: The opportunities offered by the internet include ease of accessing and disseminating information about hotel products and services, the ability to reach a wider and more diverse market, and the opportunity to improve the quality and efficiency of services (Kapoor & Kapoor, 2021). However, the internet also poses challenges, such as increasingly fierce competition, changes in consumer preferences and behavior, and threats to data security and privacy (Bandara, Fernando, & Akter, 2020). Design/Methodology/Approach: This research uses secondary data from the World Bank and UNWTO regarding Internet users, Number of hotel rooms, Total guests, and Tourism arrivals from 2000 to 2022. This research applies a vector autoregression (VAR) model with two lags to test the relationship between five time variables. series, namely Total Guests, Tourism Arrivals, Room Rate, Number Of Rooms, and Internet Users. The VAR model was chosen because it has the lowest information criteria values, namely AIC, SC, and HQ, which shows a high fit to the data. Findings: Number of Rooms is the variable that has the most influence on other variables, which indicate the capacity and quality of hotel accommodation. Therefore, hotels are advised to increase the Number Of Rooms in order to attract more tourists and increase revenue. Apart from that, Total Guests, Tourism Arrivals, and Room Rate also have a significant effect on several other variables, which reflect the dynamics of market demand and supply, as well as hotel competitiveness. Therefore, hotels are advised to maintain and improve these variables with appropriate marketing strategies, such as promotions, distribution channels and social networks. Meanwhile, Internet User is the weakest variable in the VAR model, which has a negative relationship with Total Guests, Tourism Arrivals, and Room Rate, which reflects the influence of information technology on consumer behavior. Research, Practical & Social Implications: This research makes a practical contribution by providing solutions for the hotel industry in Indonesia to increase performance and income by utilizing the internet as an effective and efficient marketing medium. Originality/Value: This research provides a theoretical contribution by examining the influence of the internet as an effective and efficient marketing medium for the hotel industry in Indonesia, which is a topic that has rarely been researched before.

Critical Success Factors for Quality Improvement Projects In Pasuruan, East Java, Indonesia

Purpose: This study aims to examine hotel reviews, with a specific emphasis on environmental aspects. Employing advanced sentiment analysis techniques, we delve into user sentiments expressed in evaluations. Theoretical Framework: The theoretical framework utilizes sentiment analysis to delve into hotel reviews, emphasizing the environment. Focused on key areas such as staff service (professionalism and friendliness), hotel environment and facilities (beautiful décor and cleanliness), and affordability with a friendly pricing strategy. Design/Methodology/Approach: This study involves the manual collection and analysis of 3,475 hotel review from Centara Hotel & Convention Center Udon Thani. The methodology includes systematic steps: Preprocessing (removing irrelevant charcters and stopword), Feature Extraction (identifying key elements), Classification (using Logistic Regression for binary sentiment analysis), and Prediction (applying the model to categorize new reviews). Findings: In our findings, Logistic Regression effectively categorized reviews into positive or negative sentiments, boasting a robust macro precision of 0.80. Notably, positive evaluations showed superior prediction results, with a high recall value of 0.84 percent, contributing to an impressive overall accuracy of 86 percent. These results highlight the efficacy of Logistic Regression in distinguishing sentiment categories, affirming its suitability for this analysis. Research, Practical & Social Implications: In summary, focusing on enhancing staff service, maintaining a pristine hotel environment, and offering friendly, affordable services has the potential to greatly boost customer satisfaction and overall business performance. These strategic efforts not only generate positive feedback but also lead to increased competitive advantages and expanded market share in the fiercely competitive hotel industry. Originality/Value: The findings have broader implications by shaping public perceptions, providing valuable insights for strategic decision-making, and positioning hotels for success in the highly competitive hospitality landscape.

Enhancing Hotel Management: a Sentiment Analysis Approach to Assessing Customer Impressions on Environment-Based Reviews

Purpose: This study aims to examine hotel reviews, with a specific emphasis on environmental aspects. Employing advanced sentiment analysis techniques, we delve into user sentiments expressed in evaluations. Theoretical Framework: The theoretical framework utilizes sentiment analysis to delve into hotel reviews, emphasizing the environment. Focused on key areas such as staff service (professionalism and friendliness), hotel environment and facilities (beautiful décor and cleanliness), and affordability with a friendly pricing strategy. Design/Methodology/Approach: This study involves the manual collection and analysis of 3,475 hotel review from Centara Hotel & Convention Center Udon Thani. The methodology includes systematic steps: Preprocessing (removing irrelevant charcters and stopword), Feature Extraction (identifying key elements), Classification (using Logistic Regression for binary sentiment analysis), and Prediction (applying the model to categorize new reviews). Findings: In our findings, Logistic Regression effectively categorized reviews into positive or negative sentiments, boasting a robust macro precision of 0.80. Notably, positive evaluations showed superior prediction results, with a high recall value of 0.84 percent, contributing to an impressive overall accuracy of 86 percent. These results highlight the efficacy of Logistic Regression in distinguishing sentiment categories, affirming its suitability for this analysis. Research, Practical & Social Implications: In summary, focusing on enhancing staff service, maintaining a pristine hotel environment, and offering friendly, affordable services has the potential to greatly boost customer satisfaction and overall business performance. These strategic efforts not only generate positive feedback but also lead to increased competitive advantages and expanded market share in the fiercely competitive hotel industry. Originality/Value: The findings have broader implications by shaping public perceptions, providing valuable insights for strategic decision-making, and positioning hotels for success in the highly competitive hospitality landscape.

Trends in Digitalized Hospitality Services: Accor Hotels Group’s Digital Transformation

As hotel digitalization has become a dominant paradigm, the hospitality industry is entering a critical phase of digital transformation. Hospitality practitioners are expected to provide more holistic and thoughtful services to meet the intricate demands of their patrons in the fiercely competitive industry. This research aims to explore how hotel operators within the Accor Hotel Group develop strategies to address their guests’ intricate service expectations while advancing their own digital transformation. This study analyses the digital initiatives of the Accor Group via a mixed-method approach. The effectiveness and benefits of the Accor Group’s digital overhaul are examined to gain insights into future trends in hotel digitalization. The study reveals that in the fiercely competitive hotel industry, Accor Group’s investment in hotel digitalization can produce tangible economic benefits. From a macro perspective, hotel digitalization, as a general trend in the industry, not only brings economic benefits to operators but also improves customer loyalty and personalized service experiences. However, further research is needed to address the application challenges and limitations of digital technology.

The Effects of Service Quality on Tourist Loyalty Towards Malaysian Budget Hotels

The hotel industry plays a vital role in tourism development by providing visitor accommodation facilities. This paper focuses on the effects of service quality on the budget hotel industry in Malaysia. Despite the increasing number of tourists opting for budget hotels in recent years, issues related to service quality have affected tourist satisfaction and loyalty, posing significant challenges for the budget hotel sector to maintain its business. The study analyzed the effects of service quality on tourist loyalty towards budget hotels and identified the most influential factor in service quality that affects tourist loyalty. A quantitative approach was employed in this study, and the findings indicate that the responsiveness quality dimension has the most significant effect on tourist loyalty. In contrast, assurance and reliability have no significant effects. Budget hotels must improve their service quality, specifically responsiveness, to enhance tourist loyalty and maintain their business in the highly competitive hotel industry.

Качество услуг в индустрии гостеприимства

Quality in the provision of hotel services has always been the main factor in customer satisfaction and loyalty. Despite the current political situation in the world, people continue to travel and visit hotels. Of course, the number of guests in hotels has recently decreased significantly, but this should in no way affect the quality of service. Hotel guest satisfaction is when the guest feels that the technical characteristics of the service are clearly tied to his expectations. Improving the quality of hotel services provided is critical to improving hotel service management in Russia's competitive hotel business. The subject of the article is improving the quality of hotel services in order to increase the loyalty and satisfaction of guests. The concepts of quality of hotel services and methods for assessing the quality of guest service are considered. The features of quality management in a hotel are discussed in detail.

Managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises in Ukraine during the war

In each case, the tactics and strategy of management are complemented by other tools and mechanisms, depending on the conditions of accommodation, specialisation, and life cycle of a particular enterprise. However, the war has also led to the emergence of new circumstances for the functioning of hotel, restaurant and tourism enterprises. The purpose of the article is to substantiate and develop new and improve the existing directions, mechanisms and tools for managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises in the context of war, taking into account military challenges and threats, possible reserves for relocation and spatial displacement of the tourism services market. In the process of writing the article, the following methods were used: historical and systemic approach; systemic and structural analysis and synthesis; statistical and economic, economic and mathematical, and ranking. As a result, new factors have been identified and the set of existing factors influencing the competitiveness of hotel, restaurant and tourism enterprises has been supplemented. It is found that these factors are both common and different. Thus, the growth of competitive advantages, efficiency and competitiveness is facilitated to a greater extent by: integration processes; quality of products and services; qualification of staff and management; use of digitalisation and marketing measures in the organisation and management of activities. Therefore, focusing on their support constitutes the strategic objectives and directions of efficiency and competitiveness management. At the same time, it is necessary to take into account the differences relating to the factors of location of hotels and restaurants (restaurants are preferable in very busy places, hotels – in quiet and peaceful places); hotel, restaurant and tourism enterprises – inclusive or exclusive services, authentic offers; seasonal demand, specially allocated time for rest, etc. The article emphasises that the continuation of Russia’s missile and bomb attacks on peaceful cities of Ukraine requires a corresponding intensification of security measures for the hotel, restaurant and tourism business. The results of the study can be used in managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises, local governments, in the educational process of universities and colleges

Exploratory and co-exploratory innovation. The mediating role of digitalization on competitiveness in the hotel industry

Tourism plays a fundamental role in the economy of many countries and its growth is driven by the capacity of the tourism industry to offer new products and experiences. To compete efficiently, tourism firms need to be innovative, either through increasing their efficiency or by offering new high-quality products capable of satisfying customer demands. The complexity of the tourism environment highlights the need to understand innovation patterns that contribute to improving competitiveness in tourism firms, especially in the hotel industry. Therefore, the objective of this study is twofold. First, analyze the relationship between innovation processes and competitiveness in the hotel industry. Second, study whether digitalization in the hotel industry influences the innovation-competitiveness relationship. Following an exhaustive literature review, we develop a research model with four hypotheses, which are tested through PLS on a population of 322 Spanish hotels with at least 3 stars. The results show that innovation activities alone do not increase hotel competitiveness and that hotels should digitalize their activities in order to capitalize on innovation efforts towards efficient processes and differentiated services.

Bibliometric study about hotel competitiveness in Scopus and Web of Science

Bibliometric study about hotel competitiveness in Scopus and Web of Science

Managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises in Ukraine during the war

In each case, the tactics and strategy of management are complemented by other tools and mechanisms, depending on the conditions of accommodation, specialisation, and life cycle of a particular enterprise. However, the war has also led to the emergence of new circumstances for the functioning of hotel, restaurant and tourism enterprises. The purpose of the article is to substantiate and develop new and improve the existing directions, mechanisms and tools for managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises in the context of war, taking into account military challenges and threats, possible reserves for relocation and spatial displacement of the tourism services market. In the process of writing the article, the following methods were used: historical and systemic approach; systemic and structural analysis and synthesis; statistical and economic, economic and mathematical, and ranking. As a result, new factors have been identified and the set of existing factors influencing the competitiveness of hotel, restaurant and tourism enterprises has been supplemented. It is found that these factors are both common and different. Thus, the growth of competitive advantages, efficiency and competitiveness is facilitated to a greater extent by: integration processes; quality of products and services; qualification of staff and management; use of digitalisation and marketing measures in the organisation and management of activities. Therefore, focusing on their support constitutes the strategic objectives and directions of efficiency and competitiveness management. At the same time, it is necessary to take into account the differences relating to the factors of location of hotels and restaurants (restaurants are preferable in very busy places, hotels – in quiet and peaceful places); hotel, restaurant and tourism enterprises – inclusive or exclusive services, authentic offers; seasonal demand, specially allocated time for rest, etc. The article emphasises that the continuation of Russia's missile and bomb attacks on peaceful cities of Ukraine requires a corresponding intensification of security measures for the hotel, restaurant and tourism business. The results of the study can be used in managing the efficiency and competitiveness of hotel, restaurant and tourism enterprises, local governments, in the educational process of universities and colleges