Trust is the lifeblood of all interpersonal and social relationships. Gaining and maintaining trust ininterpersonal relationships is a long and ongoing process that requires continuous investment. Many studies showthat people naturally react more strongly to dishonesty than to any other trait. One of the biggest causes of mistrustis the different ways of looking at the world resulting from different typological orientations. Different personalitytypes are often not communicated on the "same frequency". Believing in people that they can do the best on theirown leads to greater inefficiency and dissatisfaction. Whether the message will be well understood depends on: thecontent, the choice of certain signals, the way of communication, the form (the functioning of the verbal and nonverbalcommunication system). There are many barriers to intercultural communication such as anxiety, stereotypes,prejudice, non-verbal interactions, ethnocentrism, xenophobia, racism, discrimination and acceptance of similaritiesinstead of differences (Zhu, 2020, p. 1651-1655). Trust is a part of many factors. Reciprocity and the exchange ofinformation by revealing the factors that led to mistrust in intercultural communication are key elements inmaintaining relationships.Trust is necessary because no one is independent of others, no one is self-sufficient, we are all interdependent interms of meeting basic needs. The overall characterization of trust as a complex, multifaceted phenomenon can beclassified according to different distinguishing criteria, primarily between interpersonal and institutional, verticaland horizontal trust. Interpersonal trust refers to the belief that most people can be trusted, while institutional trustincludes trust in various institutions, such as the government, judiciary, health system, education system, media, etc.Vertical means trust in public organizations (government, church, trade unions, etc.), and horizontally - trustbetween people, independent of their various forms of social consciousness (custom, morality, religion), belongingto macrosocial groups (nation, race, class) and of different social status (gender, age, education). The importance ofreputation is reflected in the fact that it is in a sense an investment, i.e. a resource that allows us to obtain otherimportant resources, among which is the trust of others and all the benefits that trust brings (Eisenegger, 2009, p. 11-23).