The wind energy research has grown substantially in the past few years, considerably fostered by the pursuit for a clean and sustainable energy source. Improvements on the design methods are increasingly needed. The purpose of this research is to investigate the use of the Loewys lift deficiency function (LDF), also named Returning Wake Model, coupled with a non-stationary Blade Element-Momentum Method (BEM). The LDF simulates the influence of the wake behind the wind turbine on its capacity to generate power. It is expected that this model reduce the dependency of the several empirical parameters necessary in other wake models which are currently used. Aiming to validate the results obtained in this new approach they are compared with those provided by commercial computational software and they have proven to be very consistent. It is concluded that the method is feasible to be used as an efficient design and optimization tool of upwind horizontal axis wind turbine blades.