Despite its widespread use, the close proximity (CPX) test for tire-pavement noise is limited to existing pavements, posing challenges for timely and effective corrections of noisy pavements. Additionally, the CPX test entails significant procurement and operation costs. Addressing these issues, this study introduces the rubber plate impact (RPI) method as a simple experimental technique for assessing tire-pavement noise in both laboratory and field settings. The RPI test utilizes the folding motion of the treaded rubber plate on the road surface to simulate air pumping and tread impact noise as two main contributors to tire-pavement noise. Indoor RPI tests on asphalt concrete samples of dense graded asphalt and porous asphalt mixes revealed dominant effects of air void content and associated surface texture on the level of noise. The RPI testing procedure was verified at 17 highway test sections, where both CPX and RPI tests were conducted for comparison. Multiple linear regressions between RPI and CPX data were analyzed to propose CPX prediction models at different speeds (80, 100, 120 km/h), and the performance of these prediction models was validated with independent noise datasets collected from four different highway routes. The findings suggest promising prospects for the RPI test as a cost-effective and versatile alternative to CPX for tire-pavement noise characterization on asphalt-surfaced roads, with implications for road materials design and noise mitigation strategies.