This paper studies the visual quality evaluation method along the tourist highway from the driver’s first perspective, selects five evaluation indexes from the aspects of driver’s driving reaction and physiological reaction, and establishes a “man-vehicle-road” visual quality evaluation method model of tourist highway. Through BIM + VR technology, the tourist highway scene is built for virtual driving experience and evaluation, and different landscape design schemes and dynamic effects of tourist highway are reproduced virtually. Combined with questionnaire survey and physiological data feedback, the tourist highway landscape is evaluated qualitatively and quantitatively, and a qualitative and quantitative evaluation method for the visual quality of tourist highway is put forward. It provides decision-making basis for local relevant departments to carry out landscape design quality evaluation along tourist highways, and realizes high-quality development of tourist highways.
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