Herein, the influence of support type and properties on the catalytic activity and selectivity of Ag-based NH3-SCO catalyst was studied through the evaluation of NH3-SCO performance, the physicochemical characterization of H2-TPR, NH3-TPD, N2 isothermal adsorption–desorption, XPR and XPS, and the mechanism study of 1H MAS NMR, In-situ DRIFTS and DFT calculations. Ag/nano-TiO2, Ag/Al2O3, and Ag/MnO2 all showed better NH3-SCO activity because of more abundant Brønsted and Lewis acid sites of Al2O3 and TiO2 and more actual Ag loading amount due to the larger specific surface area and suitable surface chemistry. The N2 selectivity of Ag/nano-TiO2 is significantly better, which may be due to the highly dispersed Ag species and the abundant Brønsted acid sites with higher N2 selectivity. The mechanism study showed that the terminal hydroxyl was the preferred consumption target of Ag species, and this consumption promoted the effective dispersion and stable anchoring of Ag on the TiO2 surface.