AbstractMethanol to aromatic reaction is an alternative pathway to produce aromatics from non‐petroleum resources. Zn‐modified ZSM‐5 zeolite is the widespread catalyst for MTA due to its high activity and selectivity to aromatics. However, a desired high yield of aromatics is usually accompanied with undesired coke formation and fast deactivation of catalyst, because aromatic molecules also serve as the precursor for coke formation. To decouple the aromatic yield and coke formation rate, in this work we use Zn‐ZSM‐5 to investigate coke formation and catalyst deactivation. The coke distribution along the catalyst bed was analyzed and its correlation with the concentration gradient of methanol, olefins and aromatics along the bed was deciphered. Coke was found to form very fast at catalyst bed in the copresence of methanol and aromatics. On the contrary, much less coke was observed at the later layers of the catalyst bed where methanol had been fully converted and aromatics were present in the highest concentration. Based on this finding, we adjusted the reaction conditions to successfully improve the yield of aromatics without reducing catalyst lifetime in compromise, by applying a higher methanol partial pressure that enables a faster consumption of methanol and reduces the period of copresence of methanol and aromatics.