This article, written by JPT Technology Editor Chris Carpenter, contains highlights of paper SPE 191406, “Using In-Situ Mechanical Rock Properties To Target Landing Zones and Improve Completions in the Permian Basin,” by E.L. Scott, A.M. Hildick, and C. Glaser, Fracture ID, and E. Petre, Hunt Oil, prepared for the 2018 SPE International Hydraulic Fracturing Technology Conference and Exhibition, Muscat, Oman, 16–18 October. The paper has not been peer reviewed. Optimizing horizontal well placement is not limited to identifying the most-favorable reservoir, but also involves identifying the ideal target window within that reservoir. Gathering drill-bit geomechanics data provides a lower-cost and lower-risk method to acquire mechanical rock properties in long horizontal wellbores. By integrating data sets with mechanical rock properties recorded while drilling, operators can have significantly higher confidence in choosing a target landing zone and improving completions. The complete paper presents two detailed case studies from the Permian Basin. Introduction In this paper, the authors combine the characterization of petrophysical and geomechanical properties into what they call a petromechanical work flow. Typically, petrophysical and geomechanical properties are characterized using data acquired by wireline logs. In vertical wells, wireline logs represent, traditionally, the least-intrusive manner of acquiring high-resolution data. With additional cost and rig time, cores of the formation rock can be exhumed to analyze its properties on surface. In horizontal wells, both wireline logs and conventional cores are costly and operationally challenging. Because of the economic and operational burden, operators typically avoid collecting geomechanical data in horizontal wells. Besides these traditional measurements, the novel technique of using drill-bit geomechanics can enable measurement of geomechanical properties while drilling. Compared with wireline logs and core analysis, this technique is less costly and has a lower risk in long horizontal wells. Drill-Bit Geomechanics Drill-bit geomechanics provides mechanical properties through continuous, high-resolution measurements of drilling-induced vibrations. Triaxial accelerometers, which sample at 1 kHz, record the vibrations while positioned directly behind the drill bit. Earthquake seismology models allow a transformation of the high-frequency, triaxial, drilling-induced vibrations into mechanical rock•properties. The drill-bit geomechanics method determines mechanical properties by using stress-strain relationships and isotropic stiffness coefficients. Additionally, the method describes anisotropy by solving for transversely isotropic (TI) interpretations of the rock matrix. Typically, a vertically transverse isotropic (VTI) matrix contains high shale content or other laminar bedding, while a horizontally transverse isotropic (HTI) matrix contains vertical bedding or fractures. In this paper, the authors define VTI anisotropy as bedding and HTI anisotropy as fracture intensity.